reduce churn Archives | Thoughts about Product Adoption, User Onboarding and Good UX

Tag: reduce churn

Product Experience

7 Types of Microsurveys that will Reduce Churn and Improve your Product

April 9, 2020

The one or two short questions you ask in your welcome screen. The NPS survey. The small feedback window. The exit (or churn) survey. What do all of them have in common? They are the so-called microsurveys - and more and more SaaS companies are using them to collect valuable data - often right in their products. Why? Today, you can’t build your products ‘off plan’ - you need to tailor and constantly adapt them to the needs of your users. And...

Product Experience \ User Onboarding

3 Product Experiments Your SaaS Must Try Now to Reduce Churn

March 26, 2020

If there’s one thing every SaaS company is worrying about now - it's churn. Amid the uncertainties of the coronacrisis - a lot of businesses are looking for unnecessary costs to cut. As we wrote in our previous post on customer retention tactics for the time of crisis - trying to stop people from cancelling by giving them discounts is a quick-fix that will backfire in the long run. It's like trying to cure an illness with paracetamol - you may...