Growth
The Importance of Customer Retention + 10 Ultra-effective Ways to Improve it
July 29, 2020
Wanna know the importance of customer retention? Just look at the numbers: It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers. Last but not least - just 5% uplift in retention leads to 25-95% greater profitability. We see...
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