Tag: retention

Product Experience
A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers
April 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. Source: Onsizzle Hyperbole much? Not really. There’s no metric in SaaS businesses that correlates with profitability more than retention. If your business consistently struggles with high churn rates and you’re feeling a bit lost, this...

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Product Experience
The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]
March 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy. Why does retention...

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Growth
Adjacent Users Theory: How to Apply It & Leverage It to Grow Your Business?
August 27, 2020

This post in an implementation guide inspired by the Adjacent User Theory post by the wildly-successful Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram). We wanted our readers to see how they can use Userpilot to turn their adjacent users into activated users similar to what Bangaly Kaba did in Instagram. Adjacent Users? Huh? Maybe you’ve never heard the term before, but these people are the key to achieving rapid,...

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Growth \ User Onboarding
Retention Marketing: How to Build a Retention Strategy that Works
July 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember - happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day. Leads are quickly turning into users and you’re thinking: “Job done. My...

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