Tag: user activation

Product Experience
User Journey Analytics: The Practical Guide. Use Cases To Drive Growth
April 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey, and leveraging it to drive growth, are two separate things. Graphs and pie charts look nice, but what's the point of having all that data if you don't understand how to look at it, interpret it and ultimately, translate it into growth opportunities? Source: fullstory.com One of the biggest...

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Product Experience
Top 5 User Engagement Metrics & How To Measure Them
April 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Seems pretty great right? Source: Google Playtime EMEA 2017 But it turns out; Scenario 1 has a bit of a problem. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core...

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Product Experience
How Long Should Your Free Trial Be? Stop Thinking in Days
March 31, 2021

How long should your free trial be? Ah, the question as old as time. Ok, maybe it's only a 15-year old question, and it seems we still can’t get a definitive answer. Some argue for a free trial as short as possible (7 days) to create urgency for the user. Others say a longer free trial (+14 days) lets users explore your product at their leisure, and it becomes stickier. Honestly, at Userpilot, all we care about is helping companies create...

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Product Experience
What are the User Activation Benchmarks for SaaS? The Answer Will Surprise You!
March 29, 2021

Curious to know what the user activation benchmarks are for SaaS? Activation - the elusive pirate metric that’s notoriously hard to measure - also has the biggest impact on SaaS revenue. A 25% increase in activation results in a 34% boost in MRR over 12 months. Wondering why, how you stack against other SaaS businesses, and how to boost your activation rate? Spoiler warning: the answers will surprise you. In the following post, I’m...

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Product Experience
11 Product Marketing Tools Every SaaS Company Should Try
March 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. So - to give you a quantum of solace - we’ve curated a list of...

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Product Experience \ User Onboarding
The Analytics Black Hole or The Bottleneck: What’s Stopping you from Solving Your Users’ Pain? + Grab our FREE User Journey Template!
February 4, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. Nor are they fluid enough to accurately capture their journey. Unfortunately, user journey mapping can be a long and arduous process that requires support from all of your stakeholders...

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Case Studies
How Kontentino Increased New User Activation by 10% in the First Month of Using Userpilot [CASE STUDY]
October 1, 2020

Natália Kimličková, a product marketer at Kontentino, a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind - increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding. What she didn’t see coming though is the impact installing Userpilot would have on...how sticky Kontentino was. In...

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Growth
Adjacent Users Theory: How to Apply It & Leverage It to Grow Your Business?
August 27, 2020

This post in an implementation guide inspired by the Adjacent User Theory post by the wildly-successful Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram). We wanted our readers to see how they can use Userpilot to turn their adjacent users into activated users similar to what Bangaly Kaba did in Instagram. Adjacent Users? Huh? Maybe you’ve never heard the term before, but these people are the key to achieving rapid,...

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Product Experience
User Adoption Metrics - How to Finally get them Right
July 8, 2020

If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business. If learning how to measure and improving your user activation is on your agenda - you’ve come to the right place. In this post, we’ll examine how...

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Case Studies \ Product Experience
[CASE STUDY] How Getcraft saved weeks of dev time, and doubled their user activation rate with Segment and Userpilot (with zero coding)
April 9, 2020

Have you ever stopped using a product you've signed up for because you didn't know how to complete your profile and what to do next? GetCraft, a premium creative network connecting freelance creatives with people looking for their services in South-East Asia, was running into that problem quite often. A user would sign-up, and then - trip themselves up while filling in the product - and either write to support for help or never come...

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