Userpilot vs Lou Assist: Which is Best for Your SaaS?

Wondering whether Userpilot or Lou Assist is the best option for your SaaS company?

This article is going to dive into the Userpilot vs Lou Assist debate and try to answer a key question: Which is the better tool for user onboarding, as well as other use cases?

In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Userpilot and Lou Assist – as well as explaining which one is better in certain cases.

Let’s get into it!

TL;DR

Let’s explore how Userpilot, and Lou Assist compare when it comes to user onboarding and other common use cases.
- Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
- Lou Assist is a product adoption tool built by the customer success platform Totango. It lets product teams add in-app guidance in the form of modals, tooltips, hotspots, banners, and highlights that can be built without writing any code.
However, in certain situations, while Userpilot doesn’t offer a freemium version, there are many areas where its advanced features exceed the capabilities of LouAssist:
- Analytics: In addition to tracking engagement for in-app flows, Userpilot also has native product usage and user behavioral analytics capabilities. You can even generate trend/funnel reports and create 10 segments on the entry-level plan (versus LouAssist’s three segments).
- Localization: Userpilot’s AI-powered localization ensures that all your users see flows in their native language. LouAssist lacks any localization features so you’ll need to manually create multiple in-app experiences in different languages and set up targeting individually.
- Feedback: Userpilot has 14 different survey templates for each use case so you can collect both qualitative and quantitative feedback from your users. It also has a dedicated NPS dashboard that tracks the total number of responses, overall response rate, and score trends over time.
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What is Userpilot?

Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.

main-dashboard-userpilot.

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.

What is Lou Assist?

Lou Assist is a product adoption tool built by the customer success platform Totango. It lets product teams add in-app guidance in the form of modals, tooltips, hotspots, banners, and highlights that can be built without writing any code.

Additionally, LouAssist helps product teams collect feedback from their users by adding surveys within in-app experiences or creating NPS surveys to measure loyalty/advocacy.

Those who upgrade to the paid version of LouAssist can also utilize its integrations with 14 third-party tools.

Userpilot vs Lou Assist for user onboarding

In this section of the article, we’re really going to compare Userpilot vs Lou Assist in terms of user onboarding. That way, we’ll be able to figure out which tool – Userpilot or Lou Assist – is the best option depending on your use case.

Userpilot for user onboarding

User onboarding is a crucial part of the customer journey as it speeds up the adoption process and increases retention rates. Onboarding is one of Userpilot’s core use cases along with product growth analytics and user feedback, so it has plenty of features that you can utilize.

Here are some Userpilot features you can use when onboarding new users:

No-code builder: Creating flows with Userpilot is as simple as installing the Chrome extension, selecting the UI patterns you’d like to use, and then editing the content/settings to suit your use case. You can also use templates to create modals, slideouts, tooltips, and driven actions.

no-code UI builder userpilot

Native tooltips: Userpilot lets you create native tooltips that show up when users hover over an element or click on an information badge. Since these native tooltips attach to the element itself, they aren’t page-dependent and will show up on any screen where that element is visible.

Funnel analytics: Userpilot’s advanced analytics lets you create funnel reports that track the onboarding journey. You can also add filters (like name, user ID, signup date, operating system, country, etc.) and monitor the total conversion rate from the first step of the funnel to the last.

User segmentation: Userpilot lets you segment users based on the device they’re using, where they’re located, their engagement data, or which NPS rating they selected on the latest survey. You can then filter your analytics dashboards to see which segments struggle with onboarding.

Lou Assist for user onboarding

User onboarding is crucial to activation, adoption, and retention as it sets the tone for the rest of the customer journey. LouAssist helps you build product tours, utilize various UI patterns, and target each in-app experience to different segments or pages.

Here’s how you can use LouAssist to build a more contextual onboarding experience:

No-Code Tours: LouAssist’s Chrome extension lets you build multi-step product tours without writing a single line of code. You’ll also be able to edit the design and positioning of every step within the in-app experience to bring it in alignment with your existing product interface.

UI Patterns: There are six different UI patterns to choose from when adding a new step to your in-app experience. These include modal popups, tooltips that appear next to elements, hotspots, banners, flashing highlights, and surveys to collect qualitative/quantitative feedback.

Experience Targeting: LouAssist lets you select the segment, frequency, and priority for every in-app experience you create. You can also add launch conditions for certain events, like users clicking on/hovering over an element or landing on a particular page.

Userpilot vs Lou Assist for product adoption

In this section of the article, we’re really going to compare Userpilot vs Lou Assist in terms of product adoption. That way, we’ll be able to figure out which tool – Userpilot or Lou Assist – is the best option depending on your use case.

Userpilot for product adoption

Product adoption is when users become repeat users of your product. It covers the entire journey spanning from the awareness stage to trial signup and finally full-on adoption. As a product growth platform, Userpilot has advanced analytics capabilities for tracking adoption over time.

Here are the Userpilot features that can help you measure and improve product adoption:

Product analytics: Userpilot lets you create trend reports to track adoption over time by feature or segment, funnel reports that show you which steps of the process most users get stuck on, and integrations with third-party analytics providers so you can sync data between tools.
Product usage dashboard: It collects all your key product usage metrics automatically without you having to set anything up: your Daily, Monthly, and Weekly Active Users and Companies, Trends of Active Users and Companies over time, user stickiness, top pages, features, and events, as well as the most engaged users, highest user activity times throughout the day, user retention, average session duration and product usage by browser.

Feature engagement: Userpilot’s click-to-track feature tagger lets you see how often a feature is used and by how many people. You’ll also be able to see the top 20 events for a certain time period or create custom events that group multiple features together for clearer insights.

Feedback collection: Userpilot has a no-code survey builder with 14 templates to choose from. You’ll be able to collect quantitative data like CSAT, CES, or NPS ratings and qualitative feedback on the strongest/weakest parts of your product straight from your users.

User insights: The Insights dashboard lets you monitor user activity based on which segment they’re in and which company they’re from. You’ll also be able to choose from daily, weekly, and monthly time periods to see if user activity is shifting towards full product adoption over time.

Lou Assist for product adoption

Here’s how you can use LouAssist to build a more contextual onboarding experience:

No-Code Tours: LouAssist’s Chrome extension lets you build multi-step product tours without writing a single line of code. You’ll also be able to edit the design and positioning of every step within the in-app experience to bring it in alignment with your existing product interface.

UI Patterns: There are six different UI patterns to choose from when adding a new step to your in-app experience. These include modal popups, tooltips that appear next to elements, hotspots, banners, flashing highlights, and surveys to collect qualitative/quantitative feedback.

Experience Targeting: LouAssist lets you select the segment, frequency, and priority for every in-app experience you create. You can also add launch conditions for certain events, like users clicking on/hovering over an element or landing on a particular page.

Userpilot vs Lou Assist for customer experience

In this section of the article, we’re really going to compare Userpilot vs Lou Assist in terms of customer experience. That way, we’ll be able to figure out which tool – Userpilot or Lou Assist – is the best option depending on your use case.

Userpilot for customer experience

Userpilot gives you an eagle-eye view of the customer experience through user analytics, trend/funnel reports, and feedback collection through different types of surveys.

Here’s how you can use Userpilot to track and analyze customer experience insights:

User analytics: The users dashboard gives you an overview of all your users while letting you sort by segment, company, or when they were last seen. You can also export user data in bulk as a CSV or click on the Insights tab to see segment-specific insights for a given time period.

Trends and funnels: Userpilot’s trends and funnels reports let you track certain events like a specific feature’s usage, add filters to narrow down the data, and then create a breakdown based on segmentation data or user attributes — offering quick and actionable CX reports.

Satisfaction benchmarking: Userpilot has a built-in NPS dashboard that tracks customer loyalty over time. In addition to the NPS dashboard, you can also use Userpilot’s survey templates to run CSAT or CES surveys and gather additional quantitative and qualitative insights on the customer experience.

Self-service support: Userpilot lets you build in-app resource centers, which can include feedback widgets to collect feedback passively, checklists to walk users through specific processes, or integrations with knowledge bases to leverage existing documentation.
In-app flows: Userpilot’s no-code flow builder helps you create product experiences that can help you optimize the customer experience by educating customers and reducing their time-to-value (TTV). All UI patterns are available on every Userpilot plan from Starter to Enterprise.

Lou Assist for customer experience

The customer experience (CX) is a combination of all the interactions a user has with your product and brand. LouAssist helps you improve the customer experience through checklists and surveys but is held back by its lack of other key features as well as its limited integration access.

Here’s how you can use LouAssist to improve the customer experience:

Onboarding Checklists: Improve the first-time user experience (FTUE) and guide new customers toward core features. You can also create follow-up checklists with more advanced tasks (that are only visible to certain segments).
Feedback Collection: Insert surveys within in-app experiences that can collect quantitative data (thumbs up/down or 0-10 scales) or open-ended feedback through the short answer option. You can also run NPS surveys and then view scores and responses on the dashboard.
Limitations: LouAssist lacks cornerstone features that are often used to improve the customer experience such as resource centers and content localization. The platform doesn’t even let you send data to third-party tools unless you upgrade to a paid plan that unlocks integrations.

Userpilot vs Lou Assist for user feedback

In this section of the article, we’re really going to compare Userpilot vs Lou Assist in terms of user feedback. That way, we’ll be able to figure out which tool – Userpilot or Lou Assist – is the best option depending on your use case.

Userpilot for user feedback

User feedback is an essential part of listening to the Voice of the Customer (VoC) and making product development or marketing decisions that best suit your customer base. Userpilot has a no-code survey builder, 14 templates to choose from, and advanced analytics for extracting insights.

Here are the Userpilot features you can use to collect customer feedback and analyze it:

Survey builder: Userpilot’s survey builder lets you edit the content, update the widget’s style/placement, and set page-specific or event-specific triggers to ensure that users see the survey at the most contextual moment — all without writing a single line of code. You can also translate surveys into your audience’s native language.

Survey templates: There are 14 survey templates to choose from with a wide array of different use cases. You can collect qualitative responses on how to improve the user/product experience or quantitative data for customer satisfaction benchmarking such as CSAT and CES scores.

Advanced analytics: Userpilot’s advanced survey analytics will show you what the most common responses were, what percentage of users selected a specific option, and display open-ended feedback about your product or specific features.

NPS dashboard: Userpilot’s NPS dashboard compiles response data from all NPS surveys so you don’t have to manually go into each survey and check its analytics. You’ll be able to view key metrics like response rates, total views, and NPS history and sort all the data by different segments.

Lou Assist for user feedback

User feedback is essential to understanding how your customers think, identifying problems, and extracting actionable insights. LouAssist helps you collect feedback by adding surveys within in-app experiences, reviewing submitted responses, and monitoring NPS data from a single dashboard.

Here’s how you can use LouAssist to collect customer feedback:

Feedback Steps: When building in-app experiences with LouAssist, you have the option of adding a feedback step. Survey options include a short answer field that collects qualitative feedback and scalar rating options that let users leave a thumbs up/down or 0-10 scores.
Survey Responses: LouAssist lets you view individual survey responses and the exact time/date they were submitted on a single screen.
NPS Dashboard: If quantitative user feedback is your primary use case then you can use LouAssist to deploy NPS surveys within your product. All response data will be compiled at the NPS dashboard to show you your score over time and the percentage of promoters/detractors.

Userpilot vs Lou Assist: Which one you should choose?

To further simplify this selection process, let’s break down the strengths and limitations of each tool. Understanding the distinct advantages and potential drawbacks of Userpilot and Lou Assist will provide you with a detailed roadmap for making a well-informed decision!

Pros and cons of Userpilot

Pros of Userpilot

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Cons of Userpilot

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

Pros and cons of Lou Assist

Pros of Lou Assist

There are plenty of benefits to using LouAssist, but the most notable are its unlimited capacity freemium plan, diverse array of UI patterns, and advanced targeting settings:

Unlimited MAUs: The free version of LouAssist doesn’t cap the number of monthly active users (MAUs) you can have on your platform. This stands in contrast to competitors like Pendo, which force customers to upgrade to a paid plan once they hit the 500 MAUs limit.
UI Patterns: There’s a wide variety of UI patterns to choose from when building in-app experiences with LouAssist. You can add modals, tooltips, hotspots, banners, and highlights, then adjust their design or positioning as needed.
Targeting Settings: LouAssist can target based on which segment a user is in, what page they’re on, and whether or not they’ve already completed the experience before. You can also adjust launch priority and frequency settings to dictate which experiences should appear or how often.

Cons of Lou Assist

Of course, LouAssist has its fair share of drawbacks as well — and some of these cons even hinder or negate the benefits the platform has to offer:

Analytics Dashboards: While LouAssist does have analytics dashboards that can show you how in-app experiences, checklists, or surveys are performing, it only measures the performance of content created within the platform. There are no product usage analytics dashboards.
Freemium Limitations: Despite the uncapped MAUs, the free version of LouAssist has quite a few limitations. You’ll only be able to publish one tour, checklist, and survey at a time. You’ll also be limited to two announcements and won’t be able to create custom themes.
Segment Caps: LouAssist’s advanced targeting is hindered by the segmentation limits imposed by its pricing structure. Users on the free version can only create one custom segment, while those on the entry-level Startup plan can only create three.

Note: You can create unlimited segments if you subscribe to the Growth plan or higher but that tier starts at $239/month.

Userpilot vs Lou Assist – Why Userpilot might be a better choice?

main-dashboard-userpilot. While Userpilot doesn’t offer a freemium version, there are many areas where its advanced features exceed the capabilities of LouAssist:

Analytics: In addition to tracking engagement for in-app flows, Userpilot also has native product usage and user behavioral analytics capabilities. You can even generate trend/funnel reports and create 10 segments on the entry-level plan (versus LouAssist’s three segments).
Localization: Userpilot’s AI-powered localization ensures that all your users see flows in their native language. LouAssist lacks any localization features so you’ll need to manually create multiple in-app experiences in different languages and set up targeting individually.

Note: You can automatically translate content to any of Userpilot’s 32 supported languages or manually upload CSV/XLIFF files for additional dialects.

Feedback: Userpilot has 14 different survey templates for each use case so you can collect both qualitative and quantitative feedback from your users. It also has a dedicated NPS dashboard that tracks the total number of responses, overall response rate, and score trends over time.

Conclusion

Hopefully, this post helped you decide whether Userpilot or Lou Assist is more appropriate for your company. As you can see – both have many upsides and downsides.

However, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.

If you’re interested in finding more, book a demo with our team here!

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CONTENTS

TL;DR

Userpilot – A Better Alternative for Your SaaS

What is Userpilot?

What is Lou Assist?