Wes Bush is a leading voice in the product-led growth space. His insights have revolutionized how companies think about scaling and transforming products into powerful growth engines.

If you’re eager to learn more about Wes Bush’s contributions to the PLG industry and how he kickstarted his career, you’re in the right place. Let’s dive in.

Who is Wes Bush?

Wes Bush, the driving force behind ProductLed, serves as the company’s founder and CEO. He wrote the bestselling book Product-Led Growth: How to Build a Product That Sells Itself and is widely recognized as one of the leading voices in the product space.

Drawing from his experience with some of the world’s fastest-growing companies like Microsoft and Vidyard, Wes now focuses on guiding SaaS companies (324+ till now) across the globe on how to harness their products as powerful tools for growth.

How did Wes Bush begin his career?

Wes Bush studied Global Business and Digital Arts at the University of Waterloo. He began his career in demand generation at fast-growing, VC-backed startups, excelling at driving leads for sales teams.

In 2016, while at Vidyard, Wes launched a free product that changed everything. Instead of spending heavily on lead generation, he realized that offering a great free product could turn users into marketers, spreading the word themselves. Vidyard’s free product has since reached millions.

Inspired by this success, Wes spent the next few years consulting hypergrowth startups and Fortune 500 companies on using free products to fuel growth faster. His expertise helped these companies adopt a product-led growth strategy to accelerate their success.

In 2019, Wes published the bestselling book Product-Led Growth: How to Build a Product That Sells Itself, which became a global hit through word-of-mouth alone.

The book’s success led to the rebranding of his consultancy in 2020 as ProductLed.com, now a leading education company focused on promoting product-led growth.

Must-read books by Wes Bush for product professionals

For anyone passionate about product-led growth, Wes Bush’s books are a must-read. They offer invaluable insights that can reshape how you approach building and scaling products.

Let’s have a look at his books in detail.

Product-Led Growth: How to Build a Product That Sells Itself

Rating: 4.4 / 5

Where to buy: Amazon

This book is a guide for SaaS teams on how to transform your product into the primary driver of customer acquisition, conversion, and retention. Wes shares actionable strategies to cut acquisition costs, scale efficiently, and maximize customer lifetime value by leveraging a product-led approach.

The book includes practical frameworks, real-life examples, and expert insights to help you avoid common pitfalls and succeed in a rapidly evolving SaaS landscape. If you’re looking to build a product-led business, this book offers the tools and knowledge to make it happen.

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

Rating: 4.5 / 5

Where to buy: Amazon

Product-Led Onboarding (written by Ramli John and Wes Bush) is an essential guide for SaaS professionals aiming to perfect their user onboarding process. The authors outline a straightforward 6-step strategy to ensure new users quickly experience the full value of your product, leading to higher conversion rates and lasting customer loyalty.

This book shows you how to create an easy and engaging onboarding experience that grabs users’ attention right away and turns them into loyal customers. By following these steps, you’ll not only improve user retention but also set the stage for sustainable growth.

Product-Led: Turn Your Product into a $100M Growth Engine

– Launching September 2024

This book is a practical guide for scaling your SaaS business to 7, 8, or even 9 figures in ARR—without relying on a sales team.

Drawing from the experience of scaling over 324 software companies, the book introduces a 9-step system that helps founders build a strong product-led foundation. It covers everything from crafting effective free trials to creating compelling pricing tiers, identifying high-value users, and building a high-performance team. This book is your roadmap to turning your product into a powerful growth engine.

Must-read blogs written by Wes Bush

Explore these valuable blogs by Wes Bush, offering practical insights and strategies for mastering product-led growth. Whether you’re just starting or refining your skills, these reads are essential.

• How to craft a winning business strategy for SaaS in 2024: This blog highlights that a successful strategy is about making focused, deliberate choices on where to compete and how to win, ensuring all actions align with the company’s overall vision.
• Free trial model or freemium? Here’s why it doesn’t actually matter (and how to choose one): This blog guides SaaS companies on selecting the best product-led model. It also highlights how to upgrade your strategy over time to drive growth, using a real-world example from Tetra’s switch from a free trial to a freemium model.
• How to crush product-led acquisition bottlenecks and improve conversion: This blog outlines a weekly team-driven process to identify and overcome bottlenecks in your SaaS business, improving conversion, engagement, and monetization through structured meetings and prioritized solutions.

Best webinars featuring Wes Bush

Check out these top webinars featuring Wes Bush, where he shares his expertise on product-led growth and business strategy. Perfect for anyone looking to deepen their understanding of PLG.

• How to scale a SaaS beyond $10M ARR without a sales team: In this year’s Product Drive, Wes reveals a proven framework to achieve faster, sustainable growth, and shares a fresh perspective on product-led growth. Sign up for the talk here.
• Avoiding common product-led growth mistakes: Wes highlights common product-led growth mistakes, the importance of building a strong product-led organization, and shares strategies for effectively transitioning and scaling with PLG principles.

• Mastering product-led growth (PLG) with Wes Bush: In this webinar hosted by the Founder Institute, Wes Bush shares his top five practices for building a product-led business, discusses the benefits of being product-led, and outlines common mistakes to avoid during the transition.

Conclusion

Wes Bush’s expertise in product-led growth offers invaluable insights for anyone looking to scale their SaaS business. Whether through his books, blogs, or webinars, Wes provides practical strategies and proven frameworks that can help you build a successful product-led organization.

If you’re looking to implement the PLG insights learned from Wes Bush, there is no better tool than Userpilot. With engagement, analytics, and feedback features, it truly is an all-in-one solution. Book a demo to see it in action.