15 Best HubSpot Integrations to Drive SaaS Business Growth

15 Best HubSpot Integrations to Drive SaaS Business Growth cover

Are you looking for the best HubSpot integrations to access a broader set of solutions?

HubSpot offers customer relationship management (CRM) software solutions for businesses. The platform allows integrations with multiple software platforms. So, if you want to avail yourself of more features unavailable in the software, you can integrate your HubSpot account with other apps.

Now let’s check out the 15 best HubSpot integrations, including their best features/use cases, prices, and ratings on the G2 platform.


  • Userpilot, Mailchimp, Databox, and Lucky Orange are the best HubSpot integrations available for data sync.
  • Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams.
  • Salesforce, Zendesk, and ChatSpot are the best for customer relationship management.
  • Slack, Unito, and Asana are the best for team collaboration and project management.
  • Userpilot will be an excellent addition to your HubSpot data tool stack. It will let you personalize user experiences across different stages of the customer lifecycle and drive product adoption.

Best HubSpot integrations for data sync

If you want to use an integration primarily for data sync, you can integrate HubSpot with the following tools from the HubSpot app marketplace.

Userpilot and HubSpot integration

If you want to use HubSpot as both a data source and a data destination, Userpilot is the best platform to integrate with. Userpilot is a product growth platform that allows bi-directional integration with HubSpot. This means you can send and receive data to/from HubSpot.

HubSpot as a data source

If you configure HubSpot as a data source, you can use your HubSpot lists in Userpilot’s audience segmentation.

Some use case examples are:

  1. Define Enterprise free trial accounts automatically in Userpilot.
  2. Define audience segments for new leads who come from a particular marketing campaign.
  3. Build user segments based on Company/Contact properties from HubSpot, including Company Size, Job Title, Lifecycle Stage, Deal Size, and more.
  4. Define lists for new leads who come from a particular webinar.
  5. Schedule sales call with attractive leads in-app via Userpilot content.

HubSpot as a data destination

As a data destination, configuring HubSpot into Userpilot will let you leverage the events you create and track in Userpilot to better customize and target HubSpot campaigns. Simply put, you’ll receive data on everything in-app within your HubSpot account.

Some use case examples are:

  1. Trigger targeted email campaigns for customers who miss an onboarding flow. You can do this by transferring in-app customer behavior data and survey responses from Userpilot to HubSpot.
  2. Trigger in-app onboarding content in real-time depending on changes in Company/Contact properties in HubSpot. For instance, you can launch personalized marketing campaigns for customers who gave an NPS of below 7.
  3. Track user activities in Userpilot to identify high-activity product-qualified leads (PQLs) in your trial so you can rotate them to the right rep on your sales team. This increases the chance of conversion.
  4. Offer personalized help, like checklists, to Enterprise prospects who have interacted with the same flow several times.

To ensure a bi-directional setup, toggle ON all data you want Userpilot to send to HubSpot, such as Flows, Button Tracked events, Forms, Checklists, Feature Tags, and NPS.

Userpilot and HubSpot integration.


Integrating HubSpot with Userpilot needs one of the following Userpilot subscription plans.

  1. Starter: $249 per month with a 14-day free trial
  2. Growth: starts at $6,000 per year
  3. Enterprise: starts at $18,000 per year


Userpilot is rated 4.6 out of 5 in G2. It ranks the highest in quality support, with a rating of 9.8 out of 10.

Mailchimp and HubSpot integration

Mailchimp and HubSpot integration.

HubSpot enables two-way integration with the email service provider Mailchimp. The platform allows you to:

  1. Automatically sync your HubSpot contacts to Mailchimp and fill your CRM with web visitors via popup forms. You can create and define contact lists from these conversion points.
  2. Send personalized emails to your leads and existing customers.
  3. Sync Mailchimp email activities like opens, sends, bounces, and clicks to existing HubSpot customers. You can use these activities to build lists or enroll specific contacts in workflows based on the lists. Moreover, get the dates for emails sent, opened, bounced, and clicked.


All of Mailchimp’s subscription plans allow integration with HubSpot.

  1. Free: $0/month
  2. Essentials: $9.99/month
  3. Standard: $14.99/month


Mailchimp has a rating of 4.3 out of 5 in G2.

Databox and HubSpot integration

Databox and HubSpot integration.

The business analytics platform allows only one-directional integration with HubSpot. You can sync the HubSpot data to:

  1. Track all your marketing and sales KPIs, such as HubSpot CRM, HubSpot Marketing, and Google Analytics data, on any device.
  2. Access robust reporting capabilities beyond HubSpot’s reporting app. You can also create custom views of data across your funnels with HubSpot CRM data and video, social, and ads data.
  3. Access 100+ pre-built report templates and track 150+ metrics from HubSpot.


The integration is available across 4 Databox subscription plans, with a 14-day free trial for all the paid plans.

  1. Free: $0/month
  2. Starter: $72/month
  3. Professional: $135/month
  4. Performer: $231/month


Databox is rated 4.4 out of 5 in G2.

Lucky Orange and HubSpot integration

Lucky Orange and HubSpot integration.

If you want to improve your website, Lucky Orange will provide the necessary website optimization tools like session recordings and heat maps. HubSpot allows a one-way integration with Lucky Orange that you can use to:

  1. View heat maps and visitor activities to understand how visitors interact with your app or website and where they click.
  2. Record and view sessions of your HubSpot CRM contacts to identify drop-off points and friction points.
  3. Get reports on user activity.


A 7-day free trial option is available for all paid plans except Expand.

  1. Free plan: $0/month
  2. Build: $14.40/month
  3. Grow: $28/month
  4. Expand: $56/month
  5. Scale: $120/month


Lucky Orange is rated 4.7 out of 5 in G2.

Best HubSpot integrations for sales and marketing teams

If you wish to enhance your marketing efforts, these are the best HubSpot integrations.

Zapier and HubSpot integration

Zapier and HubSpot integration.

As an automating tool, Zapier enables you to connect your HubSpot account with over 1,000 apps and transfer information between apps automatically.

Moreover, HubSpot offers two-way integration with Zapier to share data across multiple tools to capture leads and improve your inbound marketing programs.

Here are Zapier’s best features. It lets you

  1. Automate HubSpot and a wide range of apps.
  2. Eliminate manual data entry by allowing data export into Google Sheets.
  3. Automate sales workflows to save time.
  4. Boost productivity by letting you transform, format, and slice data as necessary. In addition, you can let any event in your system trigger a sequence of actions and updates across all your tools.


  1. Free: $0/month
  2. Starter: $19.99/month
  3. Professional: $49/month


Zapier is rated 4.5 out of 5 in G2.

RollWorks ABM and HubSpot integration

RollWorks ABM and HubSpot integration.

HubSpot integration with RollWorks ABM is bi-directional. RollWorks is an account-based marketing platform great for identifying target audiences from HubSpot contacts and segmenting them through prioritization and machine learning.

By integrating with RollWorks ABM, you can:

  1. Import current HubSpot contact lists to RollWorks to launch targeted campaigns.
  2. View the performance of RollWorks advertising directly in HubSpot reports.
  3. Use customer data to personalize Journey Stages and view events in RollWorks.


A RollWorks Account-Based Platform: subscription costs $975/month. You need to contact their team for the price quote for its three paid plans – Standard, Professional, and Ultimate.


RollWorks is rated 4.3 out of 5 in G2.

Eventbrite and HubSpot integration

Eventbrite and HubSpot integration.

Eventbrite is an event management and ticketing website. Its one-directional integration with the HubSpot platform will allow you to:

  1. Improve event engagement visibility as new event registrants are automatically created as contacts in HubSpot.
  2. Let you segment email lists and build automated workflows according to event information to enhance event promotion and follow-up.
  3. Use event information to improve lead scoring.


The integration is free for all paid plans for free events.

  1. Essentials: 2% + $0.79 per paid ticket
  2. Professional: 3.5% + $1.59 per paid ticket
  3. Premium: Custom price


Eventbrite is rated 4.4 out of 5 in G2.

GoToWebinar and HubSpot integration

GoToWebinar and HubSpot integration.

GoToWebinar is a webinar and virtual conference platform that allows two-integration with HubSpot. If you want to boost user engagement through virtual events and conferences, GoToWebinar will let you:

  1. Set up HubSpot forms and fully-responsive landing pages using existing templates to automatically transfer registrants to GoToWebinar.
  2. Use webinar registration and attendance to build lists, set up workflow triggers, etc.
  3. Access full visibility into user interactions with webinars to make contextual follow-ups.
  4. Create reports on revenue, funnels, ROI, and more.


  1. Standard: $99/month
  2. Pro: $199/month
  3. Enterprise: $399/month
  4. Lite: $49/month


GoToWebinar is rated 4.2 out of 5 in G2.

Calendly and HubSpot integration

Calendly and HubSpot integration.

Calendly is an online appointment scheduling software. It offers two-directional integration with HubSpot and improves your outbound prospecting performance.

Moreover, Calendly allows you to schedule meetings with leads at the height of their interest and increase your sales while also maintaining an updated sales CRM. Its key integration features let you:

  1. Use Calendly’s scheduling links in HubSpot emails.
  2. Create leads, activities, and contacts in HubSpot whenever a meeting is scheduled and update records when a meeting is canceled or rescheduled.
  3. Gather data from custom questions to add to the HubSpot contacts.


Both the paid plans offer a 14-day free trial.

  1. Professional: $12/month
  2. Teams: $16/month


Calendly is rated 4.7 out of 5 in G2.

Best HubSpot integrations for customer relationship management

While HubSpot is a CRM platform, you can build stronger customer relationships by connecting with more features. The following are the best HubSpot integrations to achieve this:

Salesforce and HubSpot integration

Salesforce and HubSpot integration.

HubSpot supports an automatic, two-way data sync with Salesforce. Salesforce is a cloud-based customer relationship management software.

Integration with the platform will empower your sales team with actionable customer data to help them prioritize outreach, create meaningful customer relationships, and close attractive deals.

The integration enables you to:

  1. Select which and when new records will pass from HubSpot to Salesforce.
  2. Automatically transfer lead generation data like form submissions, email opens, website activities, etc.
  3. Close the loop between sales and marketing by personalizing emails or segmenting your database. Furthermore, you can send revenue data from closed-won opportunities to HubSpot to connect every marketing campaign to real revenue.


Both the paid plans offer a 30-day free trial.

  1. Professional: $75/month
  2. Enterprise: $150/month


Salesforce is rated 4.4 out of 5 in G2.

Zendesk and HubSpot integration

Zendesk and HubSpot integration.

As a customer service and sales CRM software, Zendesk is great for monitoring support ticket activity and improving customer service.

HubSpot lets you automatically sync your contacts with Zendesk support tickets. The integration enables you to:

  1. Create new contacts in HubSpot from ticket requesters in Zendesk.
  2. View all ticket activities in HubSpot’s timeline.


All the paid plans offer a 14-day free trial.

  1. Suite Team: $49/month
  2. Suite Growth: $79/month
  3. Suite Professional: $99/month
  4. Suite Enterprise: $150/month


Zendesk is rated 4.3 out of 5 in G2.

ChatSpot and HubSpot integration

ChatSpot and HubSpot integration.

Want to use advanced technology to improve the customer experience?

ChatSpot is an AI-powered conversational CRM bot that you can sync with HubSpot to increase the productivity of your marketing, sales, and support teams.

You can simply ask ChatSpot to send you reports and follow-up emails, build new audience segments, manage leads, list closing deals with forecasted revenue, and more.

You can access the ChatSpot features for free with the HubSpot integration. Although it has not yet been rated in G2, ChatSpot has been rated 5 out of 5 in Product Hunt.

Best HubSpot integrations for team collaboration and project management

Now let’s check out the best HubSpot integrations for collaboration and project management.

Slack and HubSpot integration

Slack and HubSpot integration.

HubSpot allows two-way data movement with Slack, an instant messaging tool. Slack is great for collaborating to minimize the time spent on day-to-day tasks. Integration with Slack lets you:

  1. Get HubSpot tasks, slash commands, and notifications within Slack.
  2. Convert Slack chats with coworkers into HubSpot tickets or tasks. For instance, when you talk to a colleague about a hot lead, you can easily find a task in HubSpot to follow up on the lead later on.
  3. Share reports and dashboards to your Slack channel.


  1. Free: $0/month
  2. Standard: $6.67/month per active user
  3. Plus: $12.50/month per active user


Slack is rated 4.5 out of 5 in G2.

Unito and HubSpot integration

Unito and HubSpot integration.

With deep two-way integrations, Unito allows you to create and manage powerful workflows.

The platform integrates with tools like Asana, Airtable, ClickUp, Excel, Google Calendar, Google Sheets, Jira, Notion, Salesforce, Zendesk, and many more. Moreover, every two-way integration sync valuable data between HubSpot and other tools to maintain updated records in real time.

Some use cases include:

  1. Export data to Excel or Google Sheets to report or provide visibility to internal stakeholders.
  2. Automate tasks, tickets, and deals across tools.
  3. Enhance communication across tools, such as by sharing the sales pipeline with other teams or helping other teams in planning efficiently.


Both the paid plans offer a 14-day free trial.

  1. Team: $24/month
  2. Company: $198/month


Unito is rated 4.5 out of 5 in G2.

Asana and HubSpot integration

Asana and HubSpot integration.

If you want to integrate for task management purposes, Asana lets you automate tasks with HubSpot workflows. You can connect all your task management processes in Asana using HubSpot workflows, create task follow-ups, and more.

Its two best use cases let you:

  1. Use all customer data in HubSpot CRM to trigger processes in Asana.
  2. Hand-off work between teams seamlessly. For instance, when a support ticket or hot deal is closed in HubSpot, you can automatically create follow-up tasks in Asana.


  1. Premium: $10.99/month
  2. Business: $24.99/month
  3. Enterprise: starts at $1/month


Asana is rated 4.3 out of 5 in G2.


Now that you know which apps HubSpot integrates with, you’ll hopefully be able to choose the best HubSpot integrations to achieve your business goals.

Userpilot is the best option if you want to build strong customer relationships as well as access a vast range of solutions, such as onboarding, personalization, survey analytics, and product adoption.

Want to get all-in-one solutions with the best HubSpot integration? Get a Userpilot demo and achieve product growth.

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