Real-time personalization is what your customers have come to expect from their customer experience. Everyone has their own goals and challenges, and they want their product experience to be tailored to what they need. Real-time personalization helps you meet customer expectations while increasing product growth, across the entire user journey.
A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. How growth marketing differs from traditional marketing and growth hacking. A step-by-step process for creating a sustainable marketing framework.
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. We’ve curated a list of the 11 best product marketing tools to help achieve your product growth goals!
Product marketing is situated somewhere between the product and marketing departments. It’s quite a new field, so you need software support if you want to succeed. But which software should you choose?
Before you go to the trouble of building your own tooltips, it’s worth looking at tooltip examples from other businesses to get ideas.
Wondering what product success metrics you should use in 2023? Measuring product success during the early stages of your SaaS business can help you spend wisely and reduce wasted energy. Today, let’s find out how you can leverage product success metrics to add more value for your users and drive retention.
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