With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business.
Get actionable customer feedback by using Net Promoter Score (NPS) survey software. Find out our top picks here!
Driving feature adoption is a crucial, yet exceedingly challenging, part of running a SaaS company. As such, building out a well-optimized feature adoption funnel should be a top priority regardless of the number of users you currently have. In this article, we’re going to walk you through the most basic usage metrics that can help you track adoption over time, the stages at which users adopt your product, and how to drive feature adoption in the coming months!
If you want to guide your customers through your product, you’ll need some interactive walkthroughs. But how do you build them? And what’s the best software to use to do it?
You’ll struggle to boost user engagement and retention if you don’t clearly define what an engaged user is. And there’s no standard definition because every company is different. That is why this article will give you guidelines for defining engaged users and strategies for your company and increasing your engagement rates.
Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. You’ll also learn the best ways and tools to perform behavioral segmentation. Keep reading to uncover product growth insights!
