Search Results for: customer insights

What is User Analytics and How to Get Started with It [+ Tools]

What is User Analytics and How to Get Started with It [+ Tools] cover
Tools

User analytics consists of gathering qualitative/quantitative data, analyzing it, and interpreting these behavioral metrics to extract insights on how users interact with the product. In this guide, we’ll walk you through what user analytics are, why user analysis is important, how to collect user analytics data, and which tools product teams should use to get the job done!


The Ultimate Guide to Cohort Analysis for SaaS

The Ultimate Guide to Cohort Analysis for SaaS
Product Experience

Cohort analysis is one of the tools you can depend on to find and fix the causes of churn, which is one of the most common reasons that SaaS businesses fail. This guide will discuss what cohort analysis is, why it’s important for your SaaS business, and how it can be used to grow your product by combating churn and increasing retention.