Product-led growth tools allow you to improve your product experience by analyzing customer data and adding in-app interventions.

However, having a different tool for each functionality can make product-led growth sound too much of a hassle. Luckily, we’ve listed the 17 best product-led growth software in the market. We’ve included key features, user reviews, and pricing to help you decide.

What is product-led growth?

Product-led growth is a business strategy that makes products the main source of customer attraction. This helps increase user engagement and reduce customer acquisition costs.

Businesses that adopt this mindset usually offer free trials or freemium models and customer referrals. An example of product-led growth is Hubspot. It offers free tools to show the product’s benefits to potential customers and increase the trial-to-paid conversion rate.

How to choose tools for your product-led growth stack

You need the right tech stack to plan for business growth through your product. Here are things to pay attention to when looking for software solutions:

• Your business goals. Why do you need a tool? What are you aiming to solve with the said platform? E.g., collect customer feedback, improve the onboarding experience, or add in-app support.
• The tool’s features. List the jobs-to-be-done (JTBD) by this tool and determine the exact features you need — e.g., if you need an app for collecting in-app feedback, Google Forms isn’t it.
• Available integrations. Is this tool compatible with your current stack? How steep will it be to build connections? Does your technical team have spare capacity to handle the integration?
• Cost vs. value. Set your budget but don’t let this be the driver. Make sure you go for a solution with the right price and added value balance.

Best all-in-one tools to implement a product-led growth strategy

These are the platforms we recommend if you want to handle most product-led growth goals with a single platform:

Userpilot

G2 rating: 4.6/5

Userpilot is a no-code, all-in-one software solution for product-led growth. It allows you to improve user onboarding, simplify customer feedback gathering, and view detailed product analytics — all in one place.

Key features:

• Engagement functionality. It lets you build native-feel interactive experiences by adding in-app checklists, walkthroughs, or surveys. It also lets you track user paths and flows — and define UI patterns.
• Segmentation. Break your user base into segmented groups to design more targeted in-app communication and tailored experiences. An example of customer segmentation can be to separate users by time with the app, triggering messages based on different time frames.
• User feedback. Conduct in-app customer feedback surveys to gather insights about your product. For example, run feature satisfaction, customer satisfaction (CSAT), and all types of NPS surveys.
• Analytics capabilities. Set and track events, view everything in a centralized dashboard, and build reports to share with stakeholders. Your event data will show how your interventions perform and affect product experience.
• Self-service customer support. Invite your users to find the right answers to their problems by building an in-app resource center. Offer customer support for more complicated issues.

Pricing:

Userpilot offers a transparent pricing structure and a 14-day free trial. Its unlimited product analytics, surveys, feature tags, and all other analytics features are available starting from the Growth Plan at $749 a month.

Pendo

G2 rating: 4.4/5

Pendo is an all-in-one product suite for boosting the customer’s experience by gathering user feedback, adding in-app experiences, and doing product discovery. This platform has a large integration library and works on web and mobile apps.

Key features:

• In-app guides to simplify product adoption and speak to users through the web or mobile app.
• Gather user feedback, collect customer insights, and unify qualitative data using AI.
• Pendo Analytics to see how users behave on your tool and review all your research data in one place.

Pricing:

Pendo offers plans for custom MAUs via a quote. Its plans come with access to in-app guides and integration with one platform. The more expensive plans offer session replays and product discovery.

Appcues

G2 rating: 4.6/5

Appcues is a platform for scaling businesses to improve product adoption and test frequently throughout the product development lifecycle. Its goal is to help businesses build more intuitive products to improve user retention.

Key features:

• Build no-code onboarding experiences, tours, guides, and checklists.
• Track events to gain deeper insights about your users and accounts.
• Add in-app announcements to communicate with users about surveys, events, or new features.

Pricing:

Appcues prices vary by plan and user base size. You can access the Essentials plan starting at $249 for 3 team members/month for flows, surveys, NPS, and persistent icons (price based on 2,500 MAUs).

Best tools for user onboarding

These are the tools we recommend for improving user onboarding:

Userpilot

G2 rating: 4.6/5

This product-led growth tool helps mid and enterprise-level SaaS product teams to design the best onboarding experience for new customers. Userpilot empowers you to do so by allowing you to build in-app interventions without writing a single line of code.

Key features:

• Various UI patterns. Use onboarding checklists, tooltips, modals, slideouts, and walkthroughs to build interactive onboarding experiences.
• In-app communication. Share announcements and relevant information with users through banners and spotlights.
• Advanced flow settings. Trigger flows based on custom conditions. You can also do flow experiments through multivariate or A/B testing.

Pricing:

Offers a 14-day free trial. Paid plans start at $249 for 2,000 MAU. Check our pricing page for more information.

Userguiding

G2 rating: 4.6/5

Userguiding is a no-code platform for product adoption with strong onboarding features. It’s mostly suited for small ones due to its affordability. It allows teams to build in-app interventions to increase user activation and product-led growth.

Key features:

• Onboarding checklists to show users their progress and what is left for them to complete.
• Onboarding flows and product tours to guide users to the aha moment of your product by offering in-app guidance.
• Guides to reduce the number of similar requests, save customer support representatives’ time, and answer users fast.

Pricing:

Prices or Userguiding vary depending on features and user base size. You can access the Basic plan starting at $89 per month for onboarding features and up to 2,000 MAU. All plans come with a 14-day free trial.

Chameleon

G2 rating: 4.4/5

This product adoption platform lets you increase customer satisfaction by adding in-app brand experiences. It integrates with many popular business tools and lets you customize your CSS.

Key features:

• On-page triggers to show a certain tour based on user behavior, e.g., time spent on a task.
• 50+ pre-made templates for you to come up with product interventions faster.
• Banners to communicate relevant information to your users without impacting their experience.

Pricing:

Chameleon offers a free plan to add a search bar to your app. Paid plans start at $279 per month for up to 2,000 users. It comes with unlimited product tours, tooltips, and custom CSS. You can try it for free.

Best tools for customer success

These are two of the best customer success platforms in the market:

Zendesk Support Suite

G2 rating: 4.3/5

This customer success platform is affordable both for small and large organizations. It comes with customer support services that let you communicate with your users in-app or across multiple channels.

Key features:

• Complete messaging solution to communicate with customers from their preferred channel.
• AI agents that offer 24/7 support based on your custom configuration.
• Reporting and user analytics to review your open conversations and service ticket visibility.

Pricing:

Zendesk Support Suite comes at four different prices. You can get the Suite plan for $55 per agent/month for multi-channel support, ticketing system, and integrations to >1000 apps.

Intercom

G2 rating: 4.5/5

This is one of the leading customer service platforms in the industry. It’s an AI-first solution for customer support agents. Intercom is an automated messaging platform that uses shared inboxes to simplify conversations for users and agents.

Key features:

• Ticketing. Delegate complex issues to the right department.
• Fin AI Copilot. Assign agents their own personal AI assistant. Fin is responsible for answering users 24/7.
• Central inbox. Agents can see all customer conversations with Fin or other agents in one place.

Pricing:

Intercom prices start at $39 per seat/month for the Essential plan. This one is ideal for individuals and small businesses.

Best tools for user feedback

To gather customer feedback easily in or outside of your app, consider one of these tools:

Userpilot

G2 rating: 4.6/5

Userpilot is a perfect solution for collecting in-app customer feedback. You can design multiple kinds of native-feel surveys to gather your customers’ perceptions and use them to improve your user satisfaction and product experience.

Key features:

• NPS surveys. Review user answers on a central dashboard and view response tags for a detailed NPS response analysis.
• Survey templates. Edit and launch CSAT, customer effort score (CES), or general feedback surveys.
• Advanced triggering conditions. Determine exactly when to launch a survey depending on certain circumstances.
• Survey analytics. Analyze your users’ qualitative and quantitative responses and plan to make product changes by using a single app.

Pricing:

Refer back to the all-in-one tools section or consult with our sales team.

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Survicate

G2 rating: 4.6/5

This survey software uses drag-and-drop functionality to simplify feedback collection. Survicate claims to give you answers within minutes through multiple channels.

Key features:

• Recurring surveys. Automate feedback collection by launching surveys at predefined times.
• Multi-channel support. Ask questions through email, via a link, on your mobile app, in-product, or on your website.
• 400+ templates. Edit and send feedback forms in minutes by using proven templates.

Pricing:

Survicate offers a free plan for up to 25 responses per month. The Business plan starts at $99/month for up to 250 responses and unlimited surveys. It comes with a 10-day free trial.

Refiner

G2 rating: 4.6/5

This microsurveys platform for marketing, product, and customer support teams empowers you to collect customer feedback at the right time. It comes with advanced customization and triggering features.

Key features:

• Multi-channel support. Gather feedback by adding surveys within the app or sharing them via a link or email.
• Customizable design. Edit the survey’s colors, logos, and style to match your brand.
• User segmentation. Filter your users and build target audiences to gain more granular feedback.

Pricing:

You can access Refiner at three price points. The Essentials plan is available from $79 per month for 5,000 MAU, unlimited survey responses, and basic integrations.

Best tools for user behavior and customer journey analytics

Know what your users do on your website or platform with these tools for user behavior and customer journey analytics:

Userpilot

G2 rating: 4.6/5

This product adoption solution lets you track user behavior and see how they interact with your product in an interactive dashboard.

Key features:

• Event tracking. Set and track event information to collect customer behavioral data. Use this to make product improvements.
• Reports. Generate actionable insights from your data. Run funnel, paths, trends, and user journey analysis, and turn it into a shareable report.

• Dashboards. Build custom customer analytics dashboards to track core product metrics and visualize relevant results on a single page.

Amplitude

G2 rating: 4.5/5

This is a comprehensive product data mining and web analytics tool designed to help you gain insights into customer behaviors through data analysis. It serves various industries, such as finance, B2B, e-commerce, media, and healthcare.

Key features:

• Centralized dashboard. Review customer activity on an easy-to-view dashboard.
• Alerts. Notify team members about changes in KPIs so they can spot and fix issues early on.
• Amplitude’s charts. Access different types of charts to view customer behavioral data across the customer lifecycle.

Pricing:

Amplitude offers different pricing plans that are both feature and usage-based. Individuals can use it for free. Then, prices start at $49 per month for 1,000 monthly tracked users. There are no limitations on team members.

Mixpanel

G2 rating: 4.6/5

This analytics platform lets you track and analyze advanced user behavioral data. It’s mostly affordable for medium-sized businesses.

Key features:

• Interactive dashboard. Review patterns and trends by seeing granular user data by categories, e.g., customer interactions, demographics, or account type.
• Customized tracking for goals. Determine your goals and track your progress on the app.
• Boards. Mix reports, text, and videos to tell the story of your data on a shared board.

Pricing:

Mixpanel prices increase as you grow since its pricing strategy is event-based. This tool offers a free plan to access up to 20 million monthly events but limited features. Then, prices start at $28 per month for the same number of events but access to more advanced features and analytics.

Best tools for customer relationship management

To optimize your sales process and manage your customer relationships, try these CRMs:

HubSpot CRM

G2 rating: 4.4/5

Hubspot is an all-in-one business suite powered by its CRM. This CRM allows you to track sales activity across the customers’ journey. It’s mostly suitable for individuals and small businesses.

Key features:

• Dashboard and reporting software. Design custom dashboards and reports to see all business data in a single location.
• Company insights. Populate your incomplete user data by borrowing information from Hubspot’s central database.
• Pipeline management. Have full visualization of your deals in the CRM and move them across the sales journey as needed.

Pricing:

Hubspot’s CRM is free to use for up to one million contacts and limited features. For more premium options, bundle Hubspot’s products as you need and get a custom quote.

Salesforce

G2 rating: 4.3/5

This CRM enables teams to increase revenue and improve the sales team productivity by automating manual tasks, e.g., data entry. It’s mostly suited for mid-to-large businesses.

Key features:

• AI-driven forecasting. Monitor your sales data and project sales based on how likely a lead is to convert.
• Pipeline inspection. Identify your top opportunities by reviewing everyone in your pipeline.
• CRM analytics dashboard. Set and track sales KPIs on a custom and interactive dashboard.

Pricing:

You can try Salesforce for free for 30 days. Then, prices start at $25 per user per month for more advanced sales features.

monday.com CRM

G2 rating: 4.6/5

monday.com has multiple business tools, the CRM being one of them. It provides you with an organized way of seeing user data to streamline your sales operations.

Key features:

• Dashboards. Build dashboards to review sales KPIs and the team’s workload and performance.
• Automation. Reduce the number of manual tasks and rely on its AI tools, e.g., to set reminders, auto-assign work to others, and set notifications.
• Activity tracking. Store and share customer information and activity so anyone on your sales team can pick up a conversation where someone else left it.

Pricing:

You can access monday.com from $12 per seat per month. The enterprise plan is available through a custom quote.

Best tools for customer data management

To manage your data in a separate tool, consider these solutions for user data management:

Segment

G2 rating: 4.5/5

This data platform allows you to review all insights for real-time granular analysis. Segment lets you view each customer’s information as if you were reviewing them individually.

Key features:

• Connections. Bring all your data sources together in one place for simplified analysis.
• Unify. Combine real-time customer data interactions with your warehouse data to have a single source of information.
• Protocols. Keep your data clean by doing real-time data validation.

Pricing:

Segment offers a free limited plan. Then, prices start at $120/month for 1,001-10,000 monthly visitors.

Snowflake

G2 rating: 4.5/5

This data warehouse connects businesses to data by breaking down both people and data silos. Snowflake helps you combine and analyze business data from multiple sources.

Key features:

• Multiple data uses. You can use Snowflake as your data lake or for data science, data applications, or data engineering.
• Snowflake Marketplace. Access different apps to improve your business data collection and analysis.
• Cybersecurity. Protect your user and business data with enterprise-level security.

Pricing:

Prices for Snowflake vary depending on usage, your location, and the cloud your product is built on top of. However, prices begin at $2 per credit with elastic computing and automatic encryption.

Conclusion

As seen, product-led growth software allows you to analyze user data and build in-app interventions. This, in turn, lets you improve your user retention and reduce customer acquisition costs and customer churn.

If you want to establish a product-led strategy without any hassle, try Userpilot. Our no-code tool lets you build product experiences across the user journey. Here, you’ll also be able to gather customer feedback, analyze customer behaviors, and do product discovery.

Sounds good? Get a demo.

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