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Tag: Free Trial

Product Experience
How Long Should Your Free Trial Be? Stop Thinking in Days
March 31, 2021

How long should your free trial be? Ah, the question as old as time. Ok, maybe it's only a 15-year old question, and it seems we still can’t get a definitive answer. Some argue for a free trial as short as possible (7 days) to create urgency for the user. Others say a longer free trial (+14 days) lets users explore your product at their leisure, and it becomes stickier. Honestly, at Userpilot, all we care about is helping companies create...

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Product Experience
Free Trial vs Demo: The Winner Isn’t Who You Think It Is
March 25, 2021

As with any Free Trial vs Demo debate, the most immediate answer you can expect is “It depends.” For us, it turned out that the best solution is...both. But don’t take my word for it. It may change. That’s the thing with ‘it depends’. It depends on your product’s positioning, the complexity of using it, and where you want to focus your marketing efforts. In other words - it depends on your business needs right now. However,...

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User Onboarding
Free Trial VS Paid Trial: When to Switch Your Model [Ahrefs & Surfer SEO Case Study]
March 6, 2021

There are many benefits to having a Free Trial VS Paid Trial. With a free trial, your users get a test ride of your product with a low barrier to entry. “No credit card required.” They also have a sense of urgency to explore all of your features in the number of days you give them. Whether you decide between 7 or 14 depends on how long you think it takes for your users to hit their ‘Aha! Moment!’. You are making your product as...

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Product Experience
Is the Freemium Business Model Right for Your SaaS?
February 12, 2021

The two prevailing schools of thought for the Freemium Business Model are either: Freemium is dead (ok...when was the funeral?)Freemium works depending on certain conditions (some say it might be best to use in the seed stage) However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) found something interesting to add to this debate. Of the 1000 companies we signed up for to study their onboarding, 73% of...

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Product \ User Onboarding
The Ultimate Guide to Hacking Your SaaS Free Trial Conversion Rates
December 4, 2018

Today, I'll give you some guidance on how to hack your free trial conversion rate. This will help you convert more of your trial users into your most loyal customers. But before you can convert free users into paying customers, there’s one unspoken rule. You need to do whatever it takes to help your users become badass in your product. Only then, you can optimize for conversions to your heart's content, but please don’t skip the first...

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