Tag: Onboarding Experience

Product Experience \ Product Management
The SaaS Guide to Customer Segmentation: Are you doing it right?
February 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Understanding which customers to retain comes down to how you segment. Are you segmenting based on ARR value alone?Is the activity log your primary resource...

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User Onboarding
The Ultimate Guide to Self-Serve Onboarding in the Product-Led Era
June 4, 2020

  In Product-Led Era, it's not great marketing and sleek sales pages that determine the success of your product. Rand Fishkin, the founder of MOZ, learnt the hard way: Simultaneously two competitors in the market - one, a secretive operation based in the Ukraine and Singapore called "Ahrefs", and the other, a British firm founded by a passionate Russian engineer whose initial goal had been to build an alternative to Google's search engine...

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User Onboarding
How Great User Onboarding Generates 10X Customer Value in SaaS?
December 6, 2018

I see it time and time again. Companies, particularly startups, foregoing user onboarding in favor of just throwing money into paid acquisition channels, or devoting weeks to the latest spammy growth hacks which get them a handful of customer who rarely lasts more than a few months. They do everything except focusing on user onboarding in their operations. The problem in almost every case is that these companies don’t put the work in where...

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Good UX Inspiration \ User Onboarding
8 SaaS Companies With The Best User Onboarding Experiences
November 15, 2018

One of the most frequent questions we get from UX and customer success teams trying to improve their SaaS user onboarding experience is: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration when it comes to providing a delightful user onboarding experience? The answer isn't always so straightforward. When it comes to onboarding a new user the experience must be obsessively aligned with providing...

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