Tag: product marketer

Product Experience
Why You Need A Product Marketer Right Now & How To Hire Them
October 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) - we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! We’ve covered all the bases from how a product...

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Growth \ Product
The Ultimate In-App Marketing Guide for Product Marketers in 2020
July 16, 2019

In-app marketing - Everyone's doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it's 9x cheaper to retain existing customers as opposed to finding new ones? How about the fact that it's 4x cheaper to upsell to current users? Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. It...

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