Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey, and leveraging it to drive growth, are two separate things. Graphs and pie charts look nice, but what's the point of having all that data if you don't understand how to look at it, interpret it and ultimately, translate it into growth opportunities? Source: fullstory.com One of the biggest...read more
Tag: user adoption
How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Seems pretty great right? Source: Google Playtime EMEA 2017 But it turns out; Scenario 1 has a bit of a problem. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core...read more
The Analytics Black Hole or The Bottleneck: What’s Stopping you from Solving Your Users’ Pain? + Grab our FREE User Journey Template!
In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. Nor are they fluid enough to accurately capture their journey. Unfortunately, user journey mapping can be a long and arduous process that requires support from all of your stakeholders...read more
If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business. If learning how to measure and improving your user activation is on your agenda - you’ve come to the right place. In this post, we’ll examine how...read more
In an increasingly competitive SaaS landscape, it becomes harder by day to engage new signups, activate them and successfully take them along the journey of user adoption. With a limited attention span, users are more likely to lose interest in products that don't demonstrate value right away or become quickly frustrated with bad product experience. A 'good' product experience is one that never fails to provide users with value based on their...read more