Onboarding Gamification - a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding
Have you ever used a product that you just couldn't put down? Ok, smartphones don’t count. Think of digital products. Something you could spend hours using. If social media and video games spring to your mind - this is no coincidence. Both use the same, very basic psychological principles to get you hooked (remember that eponymous book by Nir Eyal?). Social media and video games often reward you for using them regularly and...
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