Tag: User Onboarding

User Onboarding
What is Secondary and Tertiary Onboarding, and Why You Should See Onboarding As a Continuous Education Loop
September 18, 2020

Learn why you should ditch your product tours, embrace primary, secondary and tertiary onboarding instead, and love onboarding experiments. TL;DR? Try my bite-sized post summary 🍔 The whole point of onboarding is to push someone down the user journey, which means you shouldn’t stop at new user activation. You should implement ‘onboardings’ at every stage of the user journey: hence secondary, tertiary, and further onboarding...

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User Onboarding
Build Vs Buy: What is Best for User Onboarding? The Numbers Are Out!
June 11, 2020

As a SaaS company, you have probably been at this cross-roads a few times. You need to implement new software to get a certain job done and you are wondering: Should we buy a third-party tool, or build our own custom solution from scratch? We hear this question especially often when it comes to user onboarding. Well, the truth is: there is no one ‘correct’ answer. Both the "build" and "buy" approaches have their pros and...

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User Onboarding
The Ultimate Guide to Self-Serve Onboarding in the Product-Led Era
June 4, 2020

  In Product-Led Era, it's not great marketing and sleek sales pages that determine the success of your product. Rand Fishkin, the founder of MOZ, learnt the hard way: Simultaneously two competitors in the market - one, a secretive operation based in the Ukraine and Singapore called "Ahrefs", and the other, a British firm founded by a passionate Russian engineer whose initial goal had been to build an alternative to Google's search engine...

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User Onboarding
9 User Onboarding Tips by Experts in 2020 [Expert Advice]
January 14, 2019

To start fresh in 2020 and focus on activation and adoption. After providing 5 Steps to Successful User Onboarding, we went ahead and asked the experts to provide their user onboarding tips to work on this year. It's extremely important to know what the industry experts are talking about it in 2020. Userpilot focuses on User Onboarding and Product Adoption, hence we thought about adding the experts who are consulting around these topics. These...

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User Onboarding
What Can You Learn from StoryChief's Onboarding?
December 19, 2018

Although an early stage SaaS, StoryChief really impressed me with their User Onboarding. I went ahead and asked them about their experience & learning. I recently interviewed folks at StoryChief. We recently teared down the user onboarding of 5 SaaS companies and Storychief was one of them. 1 - What is StoryChief? What problems are you solving? StoryChief is all about making content marketing easier and accessible for everyone…from creating...

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User Onboarding
5 Key Steps to Successful User Onboarding
December 11, 2018

As a SaaS Startup, chances are your team doesn't have enough time to spend 100s of hours analyzing user data to fine-tune that perfect user onboarding flow. The good news is, even by just designing the fundamentals of your onboarding process, you will see significant improvements in user activation and reduced churn. This playbook is used by dozens of SaaS companies that we work with and is guaranteed to help you: Identify user success...

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User Onboarding
Top 4 Copywriting Tips for User Onboarding Emails
December 11, 2018

User onboarding emails and its sequences can be a tricky thing for businesses lacking the proper arsenal of copywriting knowledge. What we think sounds good when we write it ends up flopping over the course of the campaign, leaving us to wonder what went wrong. Usually, the case seems to be the fact that we forget to adopt a “copywriter” style of writing when crafting these emails which in turn hurts user activation. You see, Learning how...

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User Onboarding
How Great User Onboarding Generates 10X Customer Value in SaaS?
December 6, 2018

I see it time and time again. Companies, particularly startups, foregoing user onboarding in favor of just throwing money into paid acquisition channels, or devoting weeks to the latest spammy growth hacks which get them a handful of customer who rarely lasts more than a few months. They do everything except focusing on user onboarding in their operations. The problem in almost every case is that these companies don’t put the work in where...

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Product \ User Onboarding
The Ultimate Guide to Hack Your Free Trial Conversion Rate
December 4, 2018

Today, I'll give you some guidance on how to hack your free trial conversion rate. This will help you convert more of your trial users into your most loyal customers. But before you can convert free users into paying customers, there’s one unspoken rule. You need to do whatever it takes to help your users become badass in your product. Only then, you can optimize for conversions to your heart's content, but please don’t skip the first...

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Good UX Inspiration \ User Onboarding
8 SaaS Companies With The Best User Onboarding Experiences
November 15, 2018

One of the most frequent questions we get from UX and customer success teams trying to improve their SaaS user onboarding experience is: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration when it comes to providing a delightful user onboarding experience? The answer isn't always so straightforward. When it comes to onboarding a new user the experience must be obsessively aligned with providing...

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