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Tag: user retention

Product Experience
How to Use Product Analytics Tools to Reduce User Friction
May 12, 2021

While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. What does this lead to? High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the...

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Product Experience \ Product Management
Net Promoter Score (NPS): The Complete Guide for SaaS Teams
May 10, 2021

As more and more SaaS companies strive to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a 'vanity metric' though - when...

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Customer Success \ Product Management
6 Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]
May 10, 2021

Customer Success is THE sexy new topic in the SaaS & Software industry. We're here to give you a detailed guide to customer success best practices. To be a fast-growing SaaS company, you don’t just need to grow your sales and month-on-month MRR. Another important aspect of growth is your ability to retain and renew your existing customers. Struggling with renewals and retention will increase your burn rate faster than you...

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Product Experience
User Retention Calculation For SaaS
April 28, 2021

Keeping your customers happy can make or break your business. This is especially true in the SaaS world, where retention, not acquisition, is so strongly correlated with profitability. SaaS companies will not survive in the long run without robust user retention strategies. In this article, we’ll help you learn how to calculate your user retention rate using different methods and understand how it can influence the growth of your business. Table...

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Product Experience
A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers
April 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. Source: Onsizzle Hyperbole much? Not really. There’s no metric in SaaS businesses that correlates with profitability more than retention. If your business consistently struggles with high churn rates and you’re feeling a bit lost, this...

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Product Experience
5 Best Customer Retention Emails (With Examples)
March 16, 2021

Every email you write is a customer retention email. Fact. Don’t treat emails as merely transactional, think of them as opportunities to build relationships and trust in every step of the user journey. Whether it’s - a password reset, a new feature announcement or a discount offer - this is your chance to remind your user of the value you bring them. I first wrote about some of the best welcome onboarding emails, this time I want to...

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User Onboarding
Free Trial VS Paid Trial: When to Switch Your Model [Ahrefs & Surfer SEO Case Study]
March 6, 2021

There are many benefits to having a Free Trial VS Paid Trial. With a free trial, your users get a test ride of your product with a low barrier to entry. “No credit card required.” They also have a sense of urgency to explore all of your features in the number of days you give them. Whether you decide between 7 or 14 depends on how long you think it takes for your users to hit their ‘Aha! Moment!’. You are making your product as...

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Product Experience
Want Shorter Time to Value and 2x Activation? Here’s What You Need to Replace
January 5, 2021

Remember that time in an art class when you were given a blank piece of paper and told to draw whatever you want? If you weren't a creative genius (or that one classmate always trying to impress) you probably sat for a couple of minutes, pondering to great lengths: “Where do I start?” A similar experience happens in many SaaS products. And it makes nearly a third of your users drop out before they have even started! Shiv Patel,...

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Product Experience
Best User Retention Tools & Software to Keep More Customers
August 18, 2020

The choice of user retention tools and software available to SaaS businesses is completely overwhelming. This blog will explain the types of user retention tools & software so that you can take control. We will help you choose the best options for your needs. Remember this Apple’s iPhone 3 advertising slogan? Source: cultofmac.com Well, maybe it’s due a revival - this time as an unofficial mantra for the SaaS sector. Whatever problem...

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Growth \ User Onboarding
Retention Marketing: How to Build a Retention Strategy that Works
July 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember - happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day. Leads are quickly turning into users and you’re thinking: “Job done. My...

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