Userguiding vs Chameleon: Which Is Best For Your SaaS?
Thinking about whether to go for Userguiding vs Chameleon? Choosing the right user onboarding software is critical for SaaS companies these days.
This article is going to dive into the Userguiding vs Chameleon debate and try to answer a key question.
Which is the better tool for user onboarding, as well as other use cases? Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?
Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Userguiding and Chameleon – as well as compared it to an alternative solution that may be better in some situations.
- Userguiding and Chameleon are user onboarding, user feedback, and user analytics tools and each has its pros and cons.
- With Userguiding, you can create interactive product walkthroughs to guide customers from the very beginning, use a variety of UI patterns such as checklists, tooltips, modals and prompt the right message at the right time
- With Chameleon, you can build widgets and classic tour guides with tooltips, modals, hotspots, etc.
- However, Userguiding is a good option if you’re on a tight budget as it has very limited functionality for Basic plans. When it comes to Chameleon, you’re limited to one launcher and five microsurveys on the Startup plan.
- Consider trying Userpilot to get more value for your money.
Try the best user onboarding tool for your SaaS now!
Userguiding vs Chameleon – similarities and differences
Userguiding and Chameleon are both applications for user onboarding, user analytics, and user feedback with several areas of overlap. Both Userguiding and Chameleon are popular SaaS tools used mostly for user onboarding in SaaS companies. Both products have several similar features.
However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.
They also have very different pricing plans. Let’s look at the details.
Userguiding vs Chameleon for user onboarding – differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – Userguiding or Chameleon – is the best option depending on your use case.
Userguiding for user onboarding
As a no-code onboarding tool, UserGuiding has numerous features that will help you create onboarding flows for your new customers and guide them throughout their journey.
Here’s what you’ll get when you start using UserGuiding:
- Create interactive product walkthroughs without disturbing your developers as it’s completely code-free.
- Build onboarding checklists and drive customers to the activation point by eliminating the guesswork on what the next step should be.
- Use a variety of UI patterns, like checklists tooltips, modals, and slideouts to prompt the right in-app experience, to the right persona, at the right time in their user journey.
- Add emojis, gifs, images, or videos to customize your onboarding flows and have them match your brand.
Though UserGuiding is a great tool for startups that don’t have much money to invest in an onboarding tool, it has very strict limitations for the Basic plan.
You can only create a maximum of 20 guides, 2 onboarding checklists, and 1 resource center. If you want to create unlimited guides with unlimited UI patterns, you should go for the Professional plan that costs $299.
Chameleon for user onboarding
You can build widgets (launchers) and classic guides and tours with Chameleon as the main drivers of user onboarding.
Here’s how Chameleon’s main functionality helps with user onboarding:
- Chameleon’s product tours help you build flows for guidance. You can use several UI patterns for this: modals, banners, tooltips, and hotspots.
- You can customize the styling (font, color, opacity, etc) of your product tours and even add in some CSS styling if you want advanced branding.
- Launchers are where Chameleon is different compared to its competitors. These are in-app widgets that can open checklists, small help widgets, or notification centers. The downside is that you can’t have one launcher with multiple types of content.
- You can target content to different user segments based on multiple data sources including event triggering.
- Ability to use micro surveys with great customization and question-and-answer types.
- On Growth Plan and higher, you also get access to more functionality like A/B testing, multiple environments, localization (Enterprise plan only), and advanced integrations like Hubspot
All in all, Chameleon has good functionality for user onboarding but will be very limited on the Startup plan as you only get one Launcher and five micro surveys.
To build contextual and efficient user onboarding you will need more than that. Considering what you get for the money, Userpilot offers much better value.
Better alternative for user onboarding – Userpilot
Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.
You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.
Get the best value for money and drive growth at every stage of the user journey.
Here’s what you’ll get when you start using Userpilot:
- Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, microsurveys, NPS surveys, in-app resource center)
- Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
- Create and track combinations of in-app events like clicks, hovers and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
- Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more)
- Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.
The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.
Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.
Try Userpilot – the best user onboarding solution for SaaS
Userguiding vs Chameleon for user analytics – similarities and differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality for user analytics. That way, we’ll be able to figure out which tool – Userguiding or Chameleon – is the best option depending on your use case.
Userguiding for user analytics
UserGuiding Content Analytics Dashboard gives you a consolidated view of account usage and content performance.
Using this method, you can gain a better understanding of the engagement and success of your in-app experiences and refine your strategy.
This is how UserGuiding’s analytics dashboard can benefit you:
- Analyze the performance of your onboarding material in detail. This will allow you to figure out what’s working and what’s not.
- Track how users interact with your app in a given time period and identify product trends.
- Monitor real-time user engagement.
Chameleon for user analytics
Chameleon doesn’t shine when it comes to user analytics as they don’t really have their own dedicated analytics. But it does offer the minimum data you need.
It also integrates both ways with well-known analytics tools so this might justify the lack of their own reporting.
Here’s what you can expect from Chameleon’s product and user analytics data:
- A/B testing so you can measure the impact of your flows randomly on a sample group of users.
- You can track events using the integration available with popular product analytics tools or by setting up custom events via the API (you will need a developer to set these up).
- You can create user segments based on different user properties (attributes of the user), custom user events, experiences, and flows activity, or Chameleon tags ( added manually to specific users).
- Chameleon doesn’t have a dedicated analytics dashboard.
Chameleon relies a lot on their integration with powerful analytics tools so they haven’t really worked on building its own analytics. Due to this, you might find it limited when it comes to analyzing user engagement and targeting in-app experiences unless you also pay for the other tools.
Better alternative for user analytics: Userpilot.
How would you know what needs to be improved?
When it comes to proper user onboarding that drives long-term product adoption, Userpilot has the right analytics to help you succeed.
Let me explain.
You need all of these for a proper picture of how healthy your product is. And then you need to be able to act on those insights.
That’s where proper user segmentation capabilities come in. And Userpilot has you covered here.
Userpilot has really improved in terms of its analytics functionality in recent years, and now offers the most robust functionality from all the product adoption platforms (including Pendo, which has always taken prime in user analytics.)
In short, Userpilot analytics allows you to:
- Track all of your user interactions with your app – without coding- with the powerful feature tagging functionality, you can simply tag your users’ actions (clicks, hovers, form fills) with a no-code, point-and-tag editor on top of your product.
- See all your user clicks, activity trends, etc. in an easy-to-use dashboard – Userpilot also allows you to drill down into feature usage, down to the individual user level, as well as company level.
- Analyze your user paths from up to 4 pages at a time, at a glance.
- Create ‘user funnels’ made up of feature tags and tracked events, and see where your users are dropping out of the funnel – and act on these drop-off points instantly with in-app experiences.
- Track feature usage by user segments with heatmaps, directly on the different pages of your product.
- Create and track combinations of in-app events like clicks, hovers and form fills, and then analyze all these interactions under your own custom events, which you can build without code or API calls.
- Create custom events that consist of feature tags as well – or combinations of tracked events you’ve passed through the Userpilot track script with features you have tagged with the Chrome Extension.
- The powerful trends overview allows you to filter your events and feature tags’ usage by segments, time period, and even company. This allows you to track and analyze event usage trends and even drill down to the individual users (or companies) who engaged with specific custom events and show them the right in-app experience.
- Apart from product usage data, Userpilot also has built-in analytics for in-app engagement with in-app flows and experiences.
- Analyze how users engage with your checklists or resource center modules, identify trends, and A/B test different approaches to improve engagement.
- Last but not least, Userpilot allows you to use all that data to build highly granular user segments and reach users with the right engagement flows at the right time.
- You can even create user segments based on survey responses or NPS scores.
Now, with so much power on your hands – what are you going to do with all this data?
Try Userpilot – the best user analytics solution for SaaS
Userguiding vs Chameleon for user feedback – similarities and differences
Finally, most SaaS companies considering Userguiding vs Chameleon want to look at their functionality for user feedback. Let’s dive into it in more detail.
Userguiding for user feedback
Here’s how you can collect user feedback with UserGuiding:
- Build NPS surveys without writing a single line of code.
- Adjust the thank you page and add a follow-up question to gather qualitative data and understand the reasons behind the scores.
- Customize the button texts, colors, and design to match your brand
- Set up custom audiences, segments, timing, and targeting rules to trigger the surveys
The downside of using UserGuiding for collecting user feedback is that you can’t tag NPS responses so you can identify trends between scores. You also can’t create long forms as they neither support it in their native interface nor have integrations with other 3-rd party tools to do the job.
Considering that, Userpilot undoubtedly offers you more value for money. You can build micro surveys, embed Typeform long surveys, collect and analyze NPS responses, and segment users based on scores and responses so you can trigger more personalized experiences. Get a Userpilot demo here!
Chameleon for user feedback
Here’s how you can collect user feedback with Chameleon:
- Build different types of micro surveys (limited to 5 on the Startup plan) such as NPS, CSAT, CES, Opt-in, and custom feedback types.
- Personalize the surveys as you wish (you will need help from a developer or may require CSS skills).
- You can select the survey’s frequency and whether you want it to repeat.
- You get access to basic completion reports. Most of the additional data will need to be analyzed in your analytics tools that Chameleon integrates with and sends data to.
- You will see your NPS score in the reports but for the rest of the micro surveys, you will need analytics tools.
It’s great that Chameleon lets you build beautiful micro surveys but it might not be the best tool if you want to analyze the data and most importantly act on it. For example, with Userpilot you can create custom user segments based on survey responses or NPS scores and trigger specific in-app flows for them.
Better alternative for user feedback – Userpilot
There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.
First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.
You can do all these with Userpilot. In short, you can:
- Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
- Analyze NPS scores, tag responses, and use the data to create specific user segments.
- Build and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
- Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.
The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.
For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.
Conclusion – which tool is better for your SaaS, Userguiding or Chameleon?
Hopefully, this post helped you decide whether Chameleon or Userguiding is more appropriate for your company. As you can see – both have many upsides and downsides.
Undeniably, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.
If you’re interested in finding more book a demo with our team here!