How can you optimize your brand to always reach the most customers possible?

For sustained product-led growth, iterations are the surest way toward optimization. There is no better tool to kickstart conversion optimization than reliable A/B testing software.

In this article, we’ll explore the top 10 A/B testing platforms for SaaS companies, making it easier for you to pick one.

Let’s dive in!

What is an A/B testing platform?

An A/B testing platform is a software tool that allows you to create and manage experiments to test different versions of your website, app, or marketing campaigns.

By comparing the performance of different variations, you can identify which elements are most effective at driving desired outcomes, such as increased conversions, improved user experience, or higher engagement rates.

How to choose the best A/B testing platform?

To choose the best A/B experimentation platform for your business, pay attention to the following qualities:

• Ease of Use: A/B testing shouldn’t be restricted to those with technical expertise. A good rule of thumb: The easier a platform is to use, the faster you can launch experiments and analyze test results. Find A/B testing tools with an intuitive user interface that’s easy to understand and pick up, like a visual editor that flattens the learning curve significantly.
• Analytics Features: The core of A/B testing isn’t just in launching multiple variants but also in analyzing the data from multiple angles. The best A/B testing software should have robust tools that analyze user behavior, providing analysis that yields statistically significant results.
• Integrations: Since SaaS companies already have a full stack of tools in their arsenal, your A/B testing tool of choice should integrate with that full stack seamlessly and without issue.

Top 10 A/B testing tools for conversion rate optimization

Now that you have a grasp of what to look for in an A/B testing tool, the next part is to look for the perfect tool for your company.

To get you started, here are 10 of the best A/B testing tools for conversion rate optimization!

1. Userpilot for in-app A/B testing and user behavior analytics

Userpilot is a product growth platform with tools for customer engagement, behavioral analytics, and feedback collection.

Key features

Userpilot’s key features include:

• No-code A/B test builder. With Userpilot’s no-code editor, even non-technical users can easily build and launch A/B tests from their dashboards with a few clicks.
• Test variants. Userpilot provides you with three different ways to run your A/B test: controlled testing that pits a single variant with a control group; head-to-head A/B testing that pits two different variants against each other with no control; and controlled multivariate testing that pits multiple variants to a single control group.

• Advanced A/B test settings. You can set specific goals for each test and track relevant A/B testing metrics. You can even run tests for different segments to get more granular insights into user behavior. Other advanced features include conditions and AI content localization.

• Real-time reporting. Userpilot lets you analyze your results almost immediately with real-time reporting that utilizes fresh and up-to-date information gathered from engagement with your experiments.

Pricing of Userpilot

Userpilot’s A/B testing and experimentation feature is available in its Growth Plan, priced at $749/month.

Along with A/B testing, the Growth Plan also comes with other analytics features like funnels, paths, retention reports, etc.

2. Optimizely for website and feature experimentation capabilities

Optimizely is a digital experience software and web optimization platform great for feature launch testing.

Key features

Optimizely’s main functionalities include:

• Experiment collaboration. Optimizely’s collaboration tools are built inside the app, allowing teams to build tests together, making sure that no gaps are left unaddressed.
• MAB + Stats accelerator. The Multi-armed bandit (MAB) or stats accelerator can be enabled during your A/B test to maximize yield or minimize time respectively when running your experiments. Instead of waiting for weeks to get results with statistical significance, Optimizely can deliver within a few days.
• Advanced targeting. Send your A/B tests to the most relevant segments with the advanced audience targeting feature. Optimizely uses advanced solutions to reach specific user segments with personalized content.

Pricing of Optimizely

Optimizely’s experimentation platform, along with its other tools, employs a custom pricing model. You can request a quote by contacting their sales team.

3. AB Tasty for AI-powered website and feature A/B testing

AB Tasty is a digital experience platform with AI capabilities to bolster A/B tests and optimize user experience.

Key features

Here are some of the main AB Tasty features for A/B testing:

• Omnichannel experimentation. Run your experiments anywhere and everywhere and gather feedback from your A/B tests across mobile, web, and other connected devices.
• Feature flags. AB Tasty includes feature flags and toggles, enabling you to progressively deploy features, conduct server-side experiments, and roll back features automatically if needed.
• EmotionsAI. EmotionsAI is an industry first, allowing teams to understand and segment visitor behavior, as well as personalize and optimize according to users’ emotional needs.

Pricing of AB Tasty

AB Tasty uses a quote-based pricing model for all of its features. However, you can sign up with a free account to get a 30-day free trial for its feature experimentation tools.

4. Split for product and mobile A/B testing

Split is an experimentation platform with tools like feature flags, testing, and observability tailored specifically for engineering and product teams.

Key features:

Here’s a summary of Split’s relevant functionalities:

• Dark launch. Using Split’s feature flags tool, you can roll out new features to select users as a dark launch. Select your users using their unique IDs or target users for new features based on user behavior. Get nuanced feedback from these select users, allowing you to tweak your features for optimal results.
• Sequential testing. Make decisions faster by getting statistically significant results sooner using sequential testing available on Split. Sequential testing evaluates data as it is collected, and helps find statistical impact faster to accelerate feature development.
• Dimensional analysis. Split’s dimensional analysis tool puts more context into confusing datasets by adding granular properties like country or device type to the analysis. The results from the analysis can help future tests by narrowing down the scope to significant segments.

Pricing of Split

Split offers two paid plans (starting at Team’s $33/seat/month up to Business’ $60/seat/month) and a free plan for up to 10 seats.

Split also offers a separate plan for enterprises available on request, and a 30-day free trial for all of Split’s features when you sign up for a free account.

5. Leanplum for testing notifications on mobile apps

Leanplum is a mobile marketing and customer engagement platform that provides tools for optimizing user experiences through multichannel marketing campaigns.

Key features

Here’s a summary of Leanplum’s A/B testing features:

• Message content testing. Leanplum’s A/B testing features lie in its in-app notifications. Tweak your copies and launch your experiments using Leanplum’s handy visual editor. Conduct split tests until you find the sweet spot that engages your audience.
• Message timing. Leanplum also lets you test messaging times that nab the highest user engagement. You can delay sending notifications by days or weeks and tweak the send times by your optimal time.
• Channel preference. Leanplum’s A/B testing features also aid in optimizing the multichannel experience. Customize messaging styles, tones, promotions, etc, on certain channels, create multiple variations, and launch tests to find the most engaging combinations for your audience.

Pricing of Leanplum

Leanplum does not list its pricing on its website. You can, however, request a demo to try out all of Leanplum’s features before committing to purchase.

6. Omniconvert for website conversion rate optimization

Omniconvert is a conversion rate optimization platform specifically designed for website and landing page optimization.

Key features

The main functionalities of Omniconvert include:

• Stacked tests. Omniconvert’s A/B testing tools include the ability to implement stacked tests. First, you can enact split testing to create different landing pages. Once the results are in, rather than implementing the changes from the A/B test, you start a new test using the successful variant as the control.
• No-code editor. Omniconvert features a basic editor that makes A/B test variations entirely code-free. Generate multiple web pages with slight changes like color, text, or elements, and create tests with them. The user-friendly interface makes it easy for even non-technical users.
• Advanced reports. Publish your findings using Omniconvert’s advanced reports and use the results to inform your next A/B test. Create graphic representations of your data and make informed decisions that help increase conversion rates.

Pricing of Omniconvert

Omniconvert’s A/B testing tools are found in its Explore suite, priced at $273/month billed annually for a maximum of 50k monthly website views.

Omniconvert also offers a separate enterprise plan that is available upon request, and a 30-day free trial for its CRO and A/B testing tools.

7. VWO for website A/B testing

VWO is a digital experience optimization and A/B testing software for website testing and experimentation.

Key features

VWO’s robust A/B testing functionalities include:

• Server-side testing. With VWO, you can employ server-side testing to test out upcoming features without disturbing the customer experience. Conduct analysis like aesthetic visual analysis (AVA) or try out different indexing methods that optimize your product.
• Split URL testing. Split your traffic into two different URLs with customized landing pages for each one. Customize between a single landing page or multiple page flows, different elements on the web page, or slight changes of the same page — then measure which URL received more converted website visitors.
• Behavioral analytics tools. After launching your A/B tests, conduct a more granular analysis by looking into qualitative data that create actionable insights that understand user behavior. Comb through sessions with session recordings, find hotspots with heatmaps and take advantage of VWO’s other qualitative tools.

Pricing of VWO

VWO has separate pricing plans for each of its products. VWO testing, which houses VWO’s A/B testing tools, has separate pricing plans for web, mobile apps, and server-side testing.

For the web, VWO offers a free plan, and three paid plans (starting at Growth’s $314/month billed annually, up to Enterprise’s $1,265/month billed annually) for a maximum of 50k monthly tracked users per month.

For server-side, VWO offers a free plan, and three paid plans (starting at Growth’s $739/month billed annually, up to Enterprise’s $2,227/month billed annually) for a maximum of 50k monthly tracked users per month.

For mobile, VWO offers a singular plan priced at $1,558/month billed annually.

All plans come with a full-featured 30-day free trial.

8. Google Analytics for interpreting A/B test results

Google Analytics is a freemium customer insights and optimization tool from Google. Optimize user experience by interpreting your results through Google.

• Integrations. Interpret your A/B test results by integrating your testing tools with Google Analytics. Send a testing event to GA4 and see your results in your GA4 dashboard.

• Custom reporting. You can also take advantage of its reporting tools to interpret data from your control and variants. Define the results via custom dimensions (testing event, default event, etc.). This also works for multivariate testing.

• Test results comparison. After setting up, you’ll be able to compare event performance from your GA4 dashboard, helping you see how well or poorly your variants performed compared to the control. Using results generated from Google, optimize for user experience and create web pages users will adore.

Pricing of Google Analytics

Google Analytics employs a freemium pricing model, offering its lite version for free. The Enterprise version, called Google 360, is available upon request.

9. ActiveCampaign best email A/B testing platform

ActiveCampaign is a marketing automation and A/B testing software built specifically for emails.

Key features

Here’s a brief overview of ActiveCampaign’s A/B testing tools:

• Split test. ActiveCampaign has A/B split testing tools that can test multiple elements in your email marketing campaign: email subject lines, content, information, images, and CTA buttons. Discover which variant users interact more and which yields a higher conversion rate.
• Split action. ActiveCampaign can split test automation funnels more than just campaigns. Go layers deep by testing not just the email but also the automation actions that happen when key actions are met or unmet.
• Multivariate testing features. ActiveCampaign lets you test up to five email variants at a time. Implement multivariate tests and create multiple test variations for the testing process, and then gather the results to find the most successful based on your conversion criteria.

Pricing of ActiveCampaign

ActiveCampaign offers four paid plans (starting at Starter’s $15/month up to Enterprise’s $145/month) for a maximum of 1k contacts.

Additionally, ActiveCampaign offers 50% off the first three months for the Starter plan. You can also get a 14-day free trial when you sign up via email.

10. Mutiny – best AI-powered A/B testing platform

Mutiny offers conversion rate optimization for businesses in the B2B sector.

The company uses artificial intelligence to personalize the website experience for visitors, aiming to increase sales and convert more leads.

Key features

Mutiny’s A/B testing functionalities include:

• Audience targeting. Build your A/B tests to run for all traffic or different user segments. Target with precision by using information from your data connections, AND/OR groups, and traffic allocation.
• AI-enhanced test builder. Mutiny’s AI helps craft new ideas for your A/B tests. With content suggestions, Mutiny’s AI can make edits for your landing page variant that can still be edited. Paired with Mutiny’s user-friendly visual editor, building landing pages for tests is made easy and precise.
• Personalization. Mutiny can spot high-performing segments from your A/B test results and personalize your product around their preferences. Design around your high-prospect segment and see a marked increase in your conversion rates.

Pricing of Mutiny

Mutiny does not show its pricing plans on its website. Instead, you can book a demo to test all of its features.

Conclusion

A/B testing is an essential ingredient in customer experience optimization. The right testing tools can enhance your customer engagement and increase your growth.

Ready to optimize your in-app experiences? Sign up for a free Userpilot demo today, and we’ll help you get started!

Try Userpilot and Take Your Product Growth to the Next Level

Get a Demo

• 14 Day Trial
• No Credit Card Required