What are some key success metrics you should track to gauge the health of your business? Let’s take a quick look at those metrics and see how you can improve them and provide a great customer experience.
Heat map tools are data visualization tools that represent data values by using color gradients. You can understand customer pain points, identify friction at different touchpoints, and improve your product accordingly. In this article, we’ll cover the 10 best heat map tools to help you choose the one most suited to your business needs.
SaaS landing pages are web pages that aim to highlight features, list pricing, and ultimately get people to convert by signing up for a free trial or subscription. Unlike a home page, a landing page is laser-focused on a single goal, use case, or target persona.
Product adoption refers to the process by which consumers or users accept, integrate, and utilize a new product or service. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.
With how reliant SaaS companies are on customer retention and increasing lifetime value, it only makes sense that customer lifecycle marketing would become a core focus. This guide will cover what customer lifecycle marketing is, the lifecycle stages, and how to create an effective lifecycle marketing strategy.
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Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master. As well as how to effectively measure and leverage them today.
