Search Results for: customer insights

How to Create a Persona in 4 Steps: A Guide with Template & Examples

How to Create a Persona in 4 Steps: A Guide with Template & Examples cover
Product

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. In this article, we take an in-depth look at the user persona creation process. We share a user persona template, an example persona, and also helpful tips to follow when creating personas.


How to Choose CDP Tools: A Guide + Alternatives

How to Choose CDP Tools: A Guide + Alternatives cover
SaaS

How to choose CDP tools for your SaaS? Or is there a better alternative to customer data platforms? This article explores the ins and outs of CDP tools, and shares a few leading ones. We also discuss a few attractive alternatives that might be better than CDPs.