Apty vs Usetiful vs Userpilot – Which is Best for Your SaaS?

Deciding between Apty, Usetiful and Userpilot?

We know that choosing the best product adoption platform for your SaaS is difficult. So we decided to write a more in-depth comparison of the three tools – going into more detail about the tools’ features, use cases, pros and cons – than what you’ll find on review sites.

Whether you’re looking mainly to improve your user onboarding or product analytics, collect user feedback or NPS – you’ll find out how Apty performs vs Usetiful vs Userpilot – and which one is the best choice for you!

Let’s dig in!

TL;DR

• Apty is a tool that can be used for onboarding your employees. While it helps to create in-app guidance for similar segments, it lacks essential UI patterns to build a seamless experience. Apty also doesn’t offer survey and feedback functionality, you can only embed surveys from other tools.
• Usetiful is a cloud-based digital adoption platform focused on both employee and user onboarding that offers advanced onboarding features such as interactive guided tours, checklists, and smart hints that encourage users to engage with the product and drive them toward adoption.
• However, since it’s a fairly new tool you’ll encounter bugs and performance issues, and the lack of integrations might be a no-go for you.
• Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience. In addition, it allows them to gather user feedback with various survey templates and design personalized onboarding experiences to drive product adoption. All of this is possible without coding. Book a demo to learn more.

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What is Apty?

Apty’s digital adoption platform aims to make employee adoption a snap with engaging onboarding flows and product tours. It does this with a mix of on-screen guidance, interactive walkthroughs, and in-app messaging.

This platform is great for engaging your employees on your platform to increase product adoption, feature adoption, and improve the experience.

What is Apty best for?

Typically, SaaS Product Managers consider Apty for the following reasons: they want to improve their user onboarding, they need product adoption, and would also be able to measure their user feedback. How does Apty perform when it comes to these top-three use cases? Let’s examine it all, and then compare to the other tools we’re discussing in this post.

Apty for user onboarding

Here’s how Apty can help with employee onboarding:

• Combine tooltips and create interactive walkthroughs to shorten the learning curve and, subsequently the time to value.
• Create and publish onboarding flow, product tours and feature walkthroughs code-free.
• Push in-app notifications to remind users to complete their training.
• Apty’s analytics lets you create training and onboarding materials that meet the needs of your customers and employees.

Apty for product adoption

Here’s how Apty can help with employee product adoption:

• Apty allows you to create interactive walkthroughs, onboarding flows, and product tours to help new employees discover new features and adopt your platform.
• It lets you segment your users by feature usage and then target the experiences only to the ones that haven’t adopted a certain area of your product yet.
• Apty allows you to use tooltips to engage users directly in-app.

Apty for user feedback

Apty allows you to enable timely employee feedback so you can be contextual and improve the overall experience. The only thing about using Apty to collect feedback is that you can only embed surveys from other apps into the announcements.

Here is what Apty’s feedback feature offers:

• Embed surveys (Google forms, Survey Monkey etc) to in-app announcements to collect feedback.
• See the average ratings and the number of users who completed the surveys.

There is a better tool for your SaaS than Apty!

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What is Usetiful?

Usetiful is a cloud-based digital adoption platform focused on both employee and user onboarding.

The tool offers advanced onboarding features such as interactive guided tours, checklists, and smart hints that encourage users to engage with the product and drive them toward adoption.

Usertiful is especially praised by its customers for having a simplistic, user-friendly design and a helpful customer support team.

What is Usetiful best for?

Similar to Apty, Usetiful is typically considered for user onboarding, product adoption, and user feedback. Let’s examine Usetiful for these use cases, before we compare it to Userpilot.

Usetiful for user onboarding

Here’s how Usetiful can help with user onboarding:

• Create onboarding checklists that drive users toward key actions and accelerate activation.
• Design interactive product tours that embrace the learn-by-doing approach and teach how to use a feature step-by-step. You can incorporate different UI elements into walkthroughs such as tip balloons, pointers, modals, and slideouts. Either customize the available templates or use the WYSIWYG (what-you-see-is-what-you-get) visual design studio editor for creating original designs from scratch.
• Segment customers based on attributes like role, language, status, etc, and target them with tailored onboarding experiences that deliver the promised value fast.
• Provide in-app guidance using Smart Tips. Those are similar to tooltips in their anatomy but unlike tooltips, which mainly highlight relevant features and engage users with them, Smart Tips are more geared towards reducing friction and preventing user errors. For instance, you can add Smart Tips to forms and provide additional instructions on how to successfully fill them out.

Usetiful for product adoption

Usetiful describes itself as a tool aiming to bridge the gap between users and digital systems, so it’s no surprise that it comes with powerful product adoption features. Here’s how Usetiful functionalities can help you drive adoption:

• Create onboarding checklists that list the most important steps users must take in order to experience value. You can even gamify the checklists and add progress bars to motivate users to complete them.
• Design interactive guides that teach customers how to use a feature step-by-step. You can either use a friendly Chrome extension or a visual editor inside Usetiful to build those tours effortlessly.
• Reduce adoption friction with in-app messages called Smart Tips. Those are advanced tooltips that prevent user errors and smoothen the adoption experience by providing additional information and guidance wherever user needs it.

If you are a small startup looking to build simple in-app flows and experiences, Usetiful is a great fit.
However, this might not be for you if your product is complex and you want to create more sophisticated and customized flows.

Usetiful for user feedback

Usetiful doesn’t support native in-app surveys, but its integration with Survio makes in-product feedback collection possible. You have to register and create a survey in Survio, then copy the code and past it into Usetiful’s flow builder. Then you can:

• Trigger survey flows to specific user segments.
• Collect feedback on product tours and continuously improve them.

Based on the above, when it comes to user feedback, Usetiful isn’t a great tool, as it lacks the ability to create surveys directly within the app and segment users based on survey responses to deliver tailored experiences.

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What is Userpilot?

Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience.

In addition, it allows them to gather user feedback and design personalized onboarding experiences to drive product adoption. All of this is possible without coding.

What is Userpilot best for?

Userpilot is used for similar use cases as Usetiful and Chameleon.

Let’s see how Userpilot compares to the tools we discussed before it comes to user onboarding, product adoption, and user feedback.

Userpilot for user onboarding

Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.

You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.

Here’s what you’ll get when you start using Userpilot:

• Forget about coding in-app experiences: Userpilot is a no-code solution and only requires your dev to install a line of javascript inside your app and for you to download a Chrome extension that opens up the visual builder.
• Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, micro surveys, NPS surveys, in-app resource center).
• Use AI assistant to enhance your micro copy and drive engagement.

• Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
• Create and track combinations of in-app events like clicks, hovers, and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
• Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
• Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.

The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.

Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.

Userpilot for product adoption

Product adoption describes the process of getting users to the point where they are experiencing value from your product.

Userpilot is a powerful product adoption platform that enables you to quickly build personalized and contextual in-app experiences targeted to different user experiences – all without writing a line of code.

It’s a great option for enterprise users too since it’s SOC 2 Type II certified and offers robust features for large-scale usage.

You get access to advanced product adoption analytics so you know which features bring more value to users.

Here are some of Userpilot’s product adoption features that you may find helpful:

• A broad range of UI patterns to build fully customizable, contextual, and interactive in-app flows: modals, slideouts, tooltips, hotspots, driven actions, banners, and more. And – most importantly – you are not limited by plan when it comes to how many UI patterns or designs you can build.
• Advanced in-app checklists with built-in gamification elements like progress bars or ”automatically marked complete” tasks: checklists also come with analytics so you can track who is interacting with them and how.
• Fully interactive walkthroughs walk users through engaging and adopting specific features of your app.
• The self-service in-app resource center lets users search your knowledge base directly inside the app, access chat, and support but also launch guides and tutorials when they get stuck.
• User feedback tools allow you to collect insights to improve the product and the user experience, thus leading to a higher product adoption rate. You can also collect NPS data and tag responses to uncover patterns into what makes users stick, or build micro surveys for more granular data. Then you can use all the feedback collected to build user segments based on the answers and personalize the path to higher product adoption for each segment.

Want to see Userpilot in action? Get a demo and improve product adoption with contextual and personalized in-app flows that actually help users.

Userpilot for user feedback

There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.

First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.

You can do all these with Userpilot. In short, you can:

• Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
• Analyze NPS scores, tag responses, and use the data to create specific user segments.
• Build and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
• Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.

The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.

For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.

So Which tool should you choose? Apty vs Usetiful vs Userpilot – final thoughts

As you can see, both Usetiful and Userpilot cater to most of the use cases Product Managers typically look for in their SaaS companies, while Apty is designed for employee onboarding.

There are some differences between the tools when it comes to how those use cases are executed in each, of course.

So if you’re still on the fence – there are two more factors that can make a difference for you – the tools’ pricing, and its reviews. Let’s have a look at both below!

Apty pricing

Apty offers a free trial and custom quotes based on business needs.

• Free trial: Up to 45 days, includes 2-3 flows, works on a single domain.
• Custom pricing: Intelligent analytics, complex flow creation, multilingual support, available on multiple domains.

Usetiful pricing

Usertiful offers straightforward pricing plans. There are four tiers, each charging a set amount for access to certain features.

• Free: allows you to create one product tour and multiple smart tips across 1 URL.
• Plus – €29/month: includes unlimited product tours, smart tips and checklists, access to usage analytics, and basic segmentation features.
• Premium – €99/month: create designs without Usetiful watermark, build more sophisticated segments and access tools for employee onboarding.
• Enterprise: everything in Premium plus run Usetiful on multiple products and environments.

Userpilot pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

What do users say about Apty vs Usetiful vs Userpilot?

Apty reviews

Usetiful reviews

Userpilot reviews

The final countdown: Pros & Cons of Apty, Usetiful and Userpilot

Apty pros

Apty is a robust tool for your employee onboarding and adoption needs. Here are the main pros to consider if you’re still deciding:

• Apty is excellent for employee adoption, training, and onboarding. The tool makes it easy to develop in-app guidance for your new starters.
• You can either build different user segments inside the product, or you can integrate your Apty account with other tools and import your data.

Apty cons

While Apty is a great tool, the main downsides are the cost and restrictions you get with it. Here are the main cons of the tool:

• Apty offers tooltipsand checklists for building product experience flows, but unlike other similar tools, it lacks some important UI patterns such as modals, hotspots, banners, and slideouts.
• One of the biggest disadvantages of Apty is the absence of in-app customer feedback collection. You are kind of limited to embedding surveys built using other tools.
• Doesn’t offer self-service support like a help center where users can access multiple guides and tutorials or contact support. It does provide guides that are similar but more restricted.

Usetiful pros

Usetiful is an effective tool for streamlining your onboarding and adoption processes. If you are still weighing your options, here are some benefits to consider:

• The software works with your own and third-party tools alike, meaning it can be used for both customer and employee onboarding.
• Usetiful comes with an easy-to-use Chrome Extension builder that sits on top of your app and enables even non-technical team members to design functional onboarding flows within minutes.
• With Usetiful, you can leverage segmentation to deliver personalized onboarding experiences for your customers.
• Free plan and affordable pricing make it an excellent choice for small businesses and startups.

Usetiful cons

Usetiful, like any other app, has its own downsides and flaws. Here are the main cons of Usetiful:

• Since it’s a relatively new tool, you’ll encounter some bugs and performance issues when using it.
• Customization options are limited with colors and fonts. This can be frustrating for established companies that want to have complete control over the look and feel of onboarding UX patterns.
• Web apps only – Usetiful doesn’t work on mobile devices/applications.
• You can’t launch a self-service resource center where users can access multiple types of guides and tutorials
• Usetiful has almost no built-in integrations with other tools, although it does have webhooks.

Userpilot pros

Userpilot has a number of advantages, especially for mid-market SaaS companies looking for a robust but at the same time very easy-to-use, no-code tool for user onboarding, product adoption, and simplified product analytics. Let’s have a look at the pros of using Userpilot:

• No-code builder – Userpilot comes with an easy-to-use Chrome Extension builder.
• Multiple UI patterns – choose from a range of options to build customized flows: modals, slideouts, banners, tooltips, hotspots, and checklists are all at your disposal
• UI patterns are not limited by plan – you get access to all of them on every single plan, meaning you get value even with the Traction plan (this is the entry-level one).
• Engaging walkthroughs and onboarding flows- build interactive walkthroughs targeted to distinct user segments.
• In-app help – build a resource center offering self-service support to your users, customize it with your branding, and select from a range of help options to boost user satisfaction (i.e. videos, in-app flows, chat, and more).
• Experimentation – built-in A/B testing for flows lets you explore and quickly iterate based on direct user behavior.
• Powerful feedback options- integrated NPS surveys with analytics and response tagging unlock insight into how your users feel.
• Advanced analytics and segmentation- analyze product usage and in-app flow engagement and build user segments using the data.
• Event tracking and feature tags- tag UI engagement (clicks, form fills, hovers) and group them into one custom event to track what really matters.
• More value with integrations- unlock value faster with built-in integrations with popular tools like Segment, Amplitude, Mixpanel, Kissmetrics, Intercom, Heap, and more.

Userpilot cons

There are, however, some downsides to Userpilot as well:

• Browser/web app only – Userpilot won’t run on mobile devices/applications.
• Doesn’t support employee onboarding- The tool is better suited for customer onboarding than for employee onboarding as you can’t build in-app guides on third-party tools.
• Missing integrations – doesn’t have built-in integrations with some tools, but it has webhooks, and Hubspot and Zapier are coming soon.
• Not appropriate for small startups on a shoestring budget (<$100)- Userpilot is a powerful, mid-market to enterprise-level tool. So $249 a month might be too expensive for really small startups.

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Conclusion

In this post, we’ve discussed how Apty, Usetiful and Userpilot compare when it comes to user onboarding, product adoption, and user feedback.

We’ve discussed their features for each use case, pricing, and reviews, as well as the pros and cons. Hopefully, you’ve found these detailed descriptions helpful.

Obviously, we’re a little biased, but we think that Userpilot offers the best value for money, and is unrivaled especially when it comes to user onboarding. Get a demo and try Userpilot!