Product Drive 2025: AI Growth Insights You Need This October

AI is re-shaping everything we know about product growth.

However, most internet advice is pure speculation from people who’ve never built anything. The industry needs advice from product management experts who are already utilizing AI-powered frameworks and have achieved tangible growth with them.

That’s why we’ve organized this year’s Product Drive summit around one thing: AI growth.

Product Drive 2025: Two days of practical AI growth strategies

This October 7-8, we’re hosting Product Drive 2025, a free online conference where individuals who’ve successfully leveraged AI-driven product growth will share their insights. The only limit is the number of seats (we cap each session at 500 people).

Here’s what you get:

• 13+ speakers who’ve built real AI-powered growth engines.
• 2 full days of practical frameworks you can use immediately.
• Live Q&A with every speaker (no hiding behind pre-recorded content).
• $0 cost to attend.
• More intimate sessions with a 500-seat limit where you’re encouraged to participate.

Save your spot now before we fill up.

Who’s going to speak at the Product Drive Summit in 2025?

We’ve built a world-class roster of people who’ve actually implemented AI for product growth.

But these aren’t your average product management conference speakers. You’ll see talks from growth leaders who’ve scaled companies to billion-dollar valuations, former heads of growth from unicorns like Miro, and bestselling authors who’ve helped 750+ companies.

All of them are actively building AI products right now and will share their expertise with you for free.

Here’s some of the topics they’ll cover:

• How to build onboarding that actually activates users (from the person who helped Miro scale to unicorn status).
• How to monetize AI features without confusing your customers.
• Why traditional PLG is evolving and what comes next.
• How to use AI agents for go-to-market without sounding like everyone else.
• How to stop writing product strategy docs and start shipping MVPs that matter.

You can network in online events, too

Hear me out: With only 500 people per session, you’re not just another face in a Zoom crowd. You can actually ask questions that get answered, connect with speakers during breaks, and meet other people facing the same product challenges.

In fact, we’ve seen product managers land new jobs, find co-founders, and start partnerships from previous Product Drive events. The value of being in a room with passionate product people is tremendous for a free event.

You’ll learn how to build and grow AI products

As I mentioned, this year’s Product Drive will host many talks about AI in product management. You’ll get the opportunity to:

• Learn the latest AI growth frameworks from people who’ve implemented them successfully (not pretenders from LinkedIn).
• See how companies have figured out AI monetization.
• Ask direct questions to experts about the nuances and failures of AI, so you don’t have to fall for them.
• Get insights into what’s actually working with AI vs. what’s just hype.

Last year, people were super excited about meeting experts like Maja Voje, learning PLG playbooks for complex products, and seeing Marty Cagan talking about his holistic views on product strategy. But this year, we hope you’ll be excited to implement AI successfully in your products.

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Product Drive won’t solve all your growth problems, but…

You’ll get product frameworks from people who’ve already solved the challenges you’re facing right now.

Even if you don’t get direct solutions for you, Product Drive still provides the opportunity to learn from experts, improve your core skills, and come up with a great idea for your team.

Product Drive is free, but seats are limited

We’re not charging anything for this event because we want to allow people who are busy building products and driving growth to attend.

However, we decided to cap sessions at 500 seats because then you’d lose the opportunity to have real interactions and participate in Q&As. And not only that, this cap is what allows us to provide the opportunity to:

• Meet world-class product growth speakers.
• Participate in all sessions and Q&As.
• Network with 500+ product professionals.
• Find ideas or frameworks for your specific problems.

Also, since Product Drive is free, any chance to improve your product’s growth is already a positive return on the time investment.

The conversations that’ll change how you think about AI growth

As I’ve said, our speakers aren’t people just talking about what might work. They’re sharing the successful strategies they’re using right now to drive real growth.

They are:

Yazan Sehwail, our Co-Founder and CEO

Yazan will open the AI conversation on Oct 7, at 11:30 AM. And as the leader behind Userpilot and $4.6M in raised capital, Yazan will announce the next stage of the industry: Product growth agents.

So beyond the buzzword and hype, we built a Product Growth Agent to bridge the gap between knowing what to do and actually doing it at scale. We designed this agent to help you handle the repetitive, time-consuming work of optimization so your product teams can focus on strategy and innovation. These agents can:

• Generate guides, surveys, and reports.
• Analyze data and feedback to find insights you can act on.
• Automate playbooks for user onboarding, feature adoption, customer success, and more.

Natalia Kimlickova, our Senior Product Marketing Manager

Natalia’s understanding of AI in product marketing is unmatched and she’s been essential in positioning Userpilot’s AI capabilities to product teams worldwide.

She’ll appear in two sessions. In one (on Oct 8 at 8:45 AM), Natalia will share how to turn your lifecycle marketing strategy into one unified journey. She’ll explain how lifecycle marketing works in PLG, its different stages, and how you can use omnichannel communications to create a cohesive customer experience.

The other talk (on Oct 7 at 9:00 AM) will focus on her step-by-step process for choosing a customer engagement platform. She’ll cover the importance of finding a product that adjusts to your use cases (and not the other way around), the criteria for evaluating an engagement platform, and common red flags you should avoid.

Elena Verna from Lovable

Elena will show up on Oct 7, at 1:10 PM. This time, she’ll reveal why traditional product-led growth is hitting a wall and what’s coming next.

For context, she’s the person behind SurveyMonkey’s explosive user acquisition, Miro’s path to unicorn status, and Amplitude’s market dominance. So, you should really pay attention to her talk about the next evolution of PLG, including:

• Why PLG will go from “more signups” to “more revenue per account.”
• The shift from product-qualified leads (PQLs) to account-level intent.
• How one-size-fits-all onboarding will turn into dynamic paths.
• Why we’ll see more outcome-driven monetization over feature launches.
• How AI will change organizational design, metrics, and experimentation once companies adapt to it.

Kyle Poyar from OpenView Partners

Kyle’s the mind behind the Growth Unhinged newsletter, which has helped thousands of product leaders master their monetization strategy. I can safely say he’s helped more companies nail their monetization strategy than almost anyone else in the industry.

​His talk will be on Oct 8, at 10:30 AM. And it will focus on this question: how do you price AI features without confusing customers or leaving money on the table?

This is what he’ll explain:

• Why AI-powered platforms don’t have the same cost as traditional software, making flat or per-seat pricing obsolete.
• The new pricing models for AI-powered platforms. Including hybrid models and guardrails for usage-based and seat-plus models.
• How to introduce AI add-ons without breaking trust.

Kate Syuma from Growth Mates

Kate will appear on stage on Oct 8 at 11:30 AM, bringing her 6-step process for “holistic onboarding” to activate users.

This talk comes directly from her experience scaling Miro from a startup to $17.5B valuation. Plus, as the founder of Growthmates and advisor for top companies (like Grammarly, Intercom, and Loom), Kate’s the best expert to talk about turning new users into engaged power users.

In her talk, instead of looking at onboarding as a checklist, she’ll encourage you to guide users to experience continuous value. Her 6-step process involves:

1. Making the value of your product clear.
2. Providing simple access to your product on your website.
3. Asking for key information during the signup flow without creating friction.
4. Personalizing the first experience with your product.
5. Automating parts of the workflow with AI to reduce time-to-value.
6. Helping users form habits with your product via value-driven suggestions.

Maja Voje, Author of “GTM Strategist”

Maja Voje’s bestselling “GTM Strategist” book became the playbook for hundreds of companies. And on top of that, she’s worked with 74 AI companies in the last six months and generated over $200M in ARR.

So in her talk (going live on Oct 8 at 9:30 AM), she’ll go deep into how to implement AI agents in GTM. This session will reveal the specific strategies that work for AI agents and autonomous products, including:

• Why AI agents need sales-led growth earlier than SaaS ever did.
• Pricing strategy and how to position outcome-based pricing for AI products.
• How to turn one customer into ten via ecosystem marketing.
• How AI-assisted workflows can help small GTM teams achieve product success and gain a competitive edge.

Ready to level up your AI product growth game?

These Product Drive speakers aren’t your typical conference presentations. Every speaker was chosen because they’re actively building, scaling, or advising top companies through the exact challenges you’re facing.

They’re bringing proven frameworks, actual case studies, and networking opportunities for free. So if you’re going to attend the Product Drive summit, then reserve your spot now before the 500-seat limit runs out. We’ll see you there!