Tag: Customer Education

Product Experience
How to Turn Activated Users into Power Users and Boost Retention with In-app Training
April 15, 2020

So, your users signed up, they've logged in, and gone through your initial onboarding flows. You managed to show them the value of your tool (get them to that ‘aha moment’). Now they're activated. Good work. But there's still a lot more to be done if you want to retain them. In order to really retain your users in the long run, you keep showing them more and more value in your product until they become power users (or advocates). And that's...

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Product Experience
5 Customer Education Ideas to Reduce SaaS Churn
February 7, 2020

Customer education should be one of your biggest priorities. Why? Because it improves customer retention and reduces churn. That’s every SaaS company’s dream, right? A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%. That’s a massive gain for a little amount of work. One of the biggest reasons that customers churn is that they don’t know how to use your product. They end up getting no...

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