Tag: customer retention strategies

Product Experience
Leveraging Webinars for Retention Marketing in 2021
April 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. This is where webinars really come in handy. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Let’s dive in! Contents: TL;DRWhat is the customer retention rate and how to calculate it?What is retention...

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Product Experience
A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers
April 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. Source: Onsizzle Hyperbole much? Not really. There’s no metric in SaaS businesses that correlates with profitability more than retention. If your business consistently struggles with high churn rates and you’re feeling a bit lost, this...

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Product Experience
The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]
March 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy. Why does retention...

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Product Experience
5 Best Customer Retention Emails (With Examples)
March 16, 2021

Every email you write is a customer retention email. Fact. Don’t treat emails as merely transactional, think of them as opportunities to build relationships and trust in every step of the user journey. Whether it’s - a password reset, a new feature announcement or a discount offer - this is your chance to remind your user of the value you bring them. I first wrote about some of the best welcome onboarding emails, this time I want to...

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Product Experience
The Best Customer Retention Management Software of 2021
March 11, 2021

Let me be frank: if you’re a SaaS company and you’re not using customer retention management software, you’re missing out. Not only is it significantly easier and cheaper to retain a customer than it is to acquire a new one, retention is also where all the money is in the SaaS world. A study by Totango found that 70-95% of revenues come from upsells and renewals, as opposed to only 5-30% from the original sale. Source: Guy Nirpaz,...

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Customer Success \ Growth \ Product Experience
7 Customer Retention Management Strategies to Stop Churn
February 27, 2019

If you had to focus on one strategy to help your SaaS grow faster, what would you choose? A new marketing campaign focused on customer acquisition or efforts to retain and maintain your relationship with your current customers? A lot of businesses often choose the former. Who doesn’t love new customers, right? Businesses often see marketing as being synonymous with customer acquisition - to boost their bottom line, increase revenue, so on....

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