Tag: product adoption

Customer Success \ Product \ Product Experience \ Product Management \ Product Marketing
How To Get Started With User Behaviour Analytics [+The Best Tools]
June 8, 2021

User behaviour analytics show you the actions users take inside your SaaS product. By understanding user actions, you’ll be able to see if users are getting value quickly or if they need help. In this post, we’ll go over how to get started with user behaviour analytics and the different types of data and tools for you to consider implementing! Table of Contents What is user behaviour analytics? Why is user behaviour analytics important? ...

read more
Product Experience
Feature Death, Next Feature Fallacy & The Build Trap - Why Nobody is Using Your Product & What to Do About It
April 29, 2021

What is feature death? Why is nobody using the amazing features you’re making?! Especially if they (the users) asked for them in the first place?! 😳 How can you prevent your features from dying on you? First of all: don’t make more features. It’s a trap. The Build Trap, to be precise. Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using...

read more
Growth \ Product \ Product Management
The 12 Best Product Marketing Software for SaaS in 2021
April 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedbackAcquire and retain users of that product Although these are fundamental issues in any business, the term “product marketer” is itself still fairly new, and defined slightly differently from business to business. Having the right software at your disposal can make product marketing...

read more
Growth \ Product Experience \ Product Management
What Is Customer Segmentation?
April 10, 2021

  Source: me.me More often than not, what one user cares about is of little or no interest to another user. This article will give practical answers to these important questions. Contents What is Customer Segmentation? Why is Customer Segmentation important for SaaS? What does the Customer Segmentation Process look like? What models can be used for Customer Segmentation? How do...

read more
Product Management
The Best User Journey Tools for SaaS Companies
March 25, 2021

A focus on the user journey helps teams create more dedicated and personalized onboarding, increase product adoption, and drive product-led growth. Not sure how to do that? That’s what user journey tools are for! As your product grows and matures, so will the need to provide more customized experiences for your users and each of their different use cases. This includes looking at everything from goals and outcomes, to even associated...

read more
Product Management
Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product
January 19, 2021

Customer engagement plays a critical role in your company's growth and depends on your customer experience. As Steve Jobs once said: “You have to start with customer experience and work your way back toward the technology, not the other way around.” What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.” Customer engagement and experience are...

read more
Product Experience
Onboarding Gamification - a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding
January 7, 2021

Have you ever used a product that you just couldn't put down? Ok, smartphones don’t count. Think of digital products. Something you could spend hours using. If social media and video games spring to your mind - this is no coincidence. Both use the same, very basic psychological principles to get you hooked (remember that eponymous book by Nir Eyal?). Social media and video games often reward you for using them regularly and...

read more
Product Experience
The Product Adoption Dictionary: Every UX Term You Wanted To Know, But Were Afraid To Ask
November 11, 2020

Product adoption has picked up a fair amount of jargon over the years. And since new fancy terms seem to pop up every week, it can be a bit hard to navigate for both the newcomers and even for the well-established product pros. Hence: team Userpilot has put together the ultimate guide to product adoption and onboarding terminology!So, if you occasionally get the User Journey mixed up with the User Experience...Or if you confuse Flywheels and Flows...

read more
Product Experience
Product Adoption Strategy - How to Create One and Fix The Black Hole in Your Product Growth Strategy? PART 1
October 15, 2020

Say ‘Product Roadmap’ and every product person knows what you mean. But Product Adoption Roadmap (or Product Adoption Strategy) and you get people scratching their heads. The poll I run in our Product Marketing & Growth group speaks volumes: This illustrates well what a Product Growth and Retention expert and a Product Marketer at Varicent, Aditi Gupta said to me recently in a private conversation: "Product Adoption" is a huge black hole...

read more
User Onboarding
The Ultimate 'How to Create Better Product Tours' Guide
October 14, 2020

There aren’t many people out there who would tell you that you DON’T need product tours for your SaaS. But the phrase “product tours” covers a wide range of different onboarding and training mechanisms. And in today’s SaaS environment - let’s be honest - some of them are pretty rubbish. So when we talk about the best software for building better product tours, we’re going to be quite specific about what makes a product tour...

read more