Tag: Product Led Growth Marketing

Product Experience
Top 5 User Engagement Metrics & How To Measure Them
April 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Seems pretty great right? Source: Google Playtime EMEA 2017 But it turns out; Scenario 1 has a bit of a problem. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core...

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Product Management
The Best User Journey Tools for SaaS Companies
March 25, 2021

A focus on the user journey helps teams create more dedicated and personalized onboarding, increase product adoption, and drive product-led growth. Not sure how to do that? That’s what user journey tools are for! As your product grows and matures, so will the need to provide more customized experiences for your users and each of their different use cases. This includes looking at everything from goals and outcomes, to even associated...

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Product Experience
11 Product Marketing Tools Every SaaS Company Should Try
March 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. So - to give you a quantum of solace - we’ve curated a list of...

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Product Experience
The SaaS Marketing Playbook for Exceptional Growth in 2021
February 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. Instead of generic SEO tips, you will find actionable tactics that lead to a perfect google...

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Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
Want Shorter Time to Value and 2x Activation? Here’s What You Need to Replace
January 5, 2021

Remember that time in an art class when you were given a blank piece of paper and told to draw whatever you want? If you weren't a creative genius (or that one classmate always trying to impress) you probably sat for a couple of minutes, pondering to great lengths: “Where do I start?” A similar experience happens in many SaaS products. And it makes nearly a third of your users drop out before they have even started! Shiv Patel,...

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Case Studies
[CASE STUDY] Going Product-Led Growth: How Kommunicate.io drives product adoption without a sales team
April 23, 2020

Kommunicate.io is a Chat-based Customer Support tool suite helping companies combine chatbots with human customer support to deliver the perfect customer service 24/7. But while helping others nail customer support, Kommunicate’s customer success team noticed a disturbing trend: their customers kept asking for features that were already there in the product. 60-70% of users were using only 3-4 major aspects of the product - only a couple of major...

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Growth \ Product \ Product Experience \ Product Management
What Is Product Marketing and Why You Should Care
February 20, 2020

The new trend of product-led growth in the SaaS world flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. And so - the purchasing decisions are now made by the end-user - not execs. From: BUILD. Product-Led Growth. The End-User Era. In recent years,...

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