Tag: Product Led Growth Marketing

Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
Want Shorter Time to Value and 2x Activation? Here’s What You Need to Replace
January 5, 2021

Remember that time in an art class when you were given a blank piece of paper and told to draw whatever you want? If you weren't a creative genius (or that one classmate always trying to impress) you probably sat for a couple of minutes, pondering to great lengths: “Where do I start?” A similar experience happens in many SaaS products. And it makes nearly a third of your users drop out before they have even started! Shiv Patel,...

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Case Studies
[CASE STUDY] Going Product-Led Growth: How Kommunicate.io drives product adoption without a sales team
April 23, 2020

Kommunicate.io is a Chat-based Customer Support tool suite helping companies combine chatbots with human customer support to deliver the perfect customer service 24/7. But while helping others nail customer support, Kommunicate’s customer success team noticed a disturbing trend: their customers kept asking for features that were already there in the product. 60-70% of users were using only 3-4 major aspects of the product - only a couple of major...

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Growth \ Product
The Marketer’s Guide to Product-led Growth Marketing
June 10, 2019

Product-led growth marketing is like the business equivalent of really great storytelling. And that is → Show don’t tell. That’s why we wouldn’t dare tell you what product-led marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product-led growth marketing But first, an easily digestible definition for those who are new to the concept: Product-led...

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