Tag: retention marketing

Product Experience
User Retention Calculation For SaaS
April 28, 2021

Keeping your customers happy can make or break your business. This is especially true in the SaaS world, where retention, not acquisition, is so strongly correlated with profitability. SaaS companies will not survive in the long run without robust user retention strategies. In this article, we’ll help you learn how to calculate your user retention rate using different methods and understand how it can influence the growth of your business. Table...

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Product Experience
Leveraging Webinars for Retention Marketing in 2021
April 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. This is where webinars really come in handy. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Let’s dive in! Contents: TL;DRWhat is the customer retention rate and how to calculate it?What is retention...

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Product Experience
A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers
April 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. Source: Onsizzle Hyperbole much? Not really. There’s no metric in SaaS businesses that correlates with profitability more than retention. If your business consistently struggles with high churn rates and you’re feeling a bit lost, this...

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Product Experience
The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]
March 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy. Why does retention...

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Product Experience
The Best Customer Retention Management Software of 2021
March 11, 2021

Let me be frank: if you’re a SaaS company and you’re not using customer retention management software, you’re missing out. Not only is it significantly easier and cheaper to retain a customer than it is to acquire a new one, retention is also where all the money is in the SaaS world. A study by Totango found that 70-95% of revenues come from upsells and renewals, as opposed to only 5-30% from the original sale. Source: Guy Nirpaz,...

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Product Experience
Want Shorter Time to Value and 2x Activation? Here’s What You Need to Replace
January 5, 2021

Remember that time in an art class when you were given a blank piece of paper and told to draw whatever you want? If you weren't a creative genius (or that one classmate always trying to impress) you probably sat for a couple of minutes, pondering to great lengths: “Where do I start?” A similar experience happens in many SaaS products. And it makes nearly a third of your users drop out before they have even started! Shiv Patel,...

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Growth \ User Onboarding
Retention Marketing: How to Build a Retention Strategy that Works
July 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember - happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day. Leads are quickly turning into users and you’re thinking: “Job done. My...

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