Heap Pricing Explained:
Why SaaS Teams Are Choosing Userpilot

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Userpilot: A Better Alternative to Heap

Compare pricing structures, plans, and key features to see why teams choose Userpilot for better value and transparent costs.

Category Userpilot Heap
Starting Price Starts at $299/month, billed annually. Includes analytics, in-app experiences, and surveys for up to 2,000 MAUs. Starts around $3,600/year (based on reviews). Pricing scales with events, integrations, and data volume.
Free Plan ❌ No free plan, but all paid tiers include full functionality. ✅ Free plan for up to 10,000 user sessions/month with 6-month data retention.
Included Features (Entry Tier) Full suite: in-app flows, feature tagging, analytics, NPS, and segmentation. Core analytics only. Advanced features like account analytics or alerts require higher tiers.
Event Tracking No-code feature tagging — track clicks, hovers, and actions without developer input. Autocapture collects data automatically but requires technical setup for custom events and property mapping.
Surveys & Feedback Built-in NPS, CSAT, CES, and custom surveys with analytics dashboards. ❌ No built-in surveys — relies on external tools for user feedback.
Engagement / In-App Experiences Complete engagement layer: modals, tooltips, banners, slideouts, walkthroughs, and A/B testing. ❌ None. Heap focuses only on analytics; engagement requires third-party add-ons.
Customer Support Responsive live chat and dedicated Customer Success Manager on Growth plans. Email-only support and limited onboarding assistance.
Pricing Transparency Simple, public pricing. Scales with MAUs — no hidden costs or complex event-based billing. Pricing on request. Costs rise with data volume and number of sessions tracked.

Userpilot offers more transparent pricing with better value per feature, no hidden costs, and flexible contracts.

Heap Pricing Transparency and Hidden Costs

Heap’s pricing looks flexible until data storage, integrations, and usage fees start adding up. Userpilot offers simple, transparent pricing with all core features included. No hidden costs and no surprises!

High upfront costs

Heap’s pricing starts around $3,600 per year, but costs rise quickly as your session volume, data retention period, or integrations increase. While the free plan supports up to 10,000 user sessions per month, it is only suitable for very small teams. Most SaaS companies outgrow it fast and find paid plans expensive once usage scales.

Opaque pricing structure

Heap does not publish detailed pricing on its website. Instead, teams must contact sales for a custom quote. Pricing depends on factors such as session volume, storage requirements, and the number of tracked projects, which makes it difficult to predict total cost or compare options fairly.

Usage-Based Model That Scales Costs Quickly

Heap’s usage-based pricing model means costs grow with data volume, sessions, and the length of data retention. As your user base grows, your bills do too. This makes it challenging for product and growth teams to plan budgets confidently or control expenses over time.

Technical Overhead and Hidden Integration Costs

Although Heap’s autocapture feature sounds simple, teams still need technical expertise to clean, structure, and label data properly for analysis. In addition, Heap does not include engagement or feedback tools, so teams must integrate and pay for separate platforms to create in-app experiences or collect user feedback — adding both licensing and engineering costs.

Why Userpilot is a Better Choice

With Userpilot, you get transparent pricing from day one, flexible contracts, and predictable costs that scale with your business—no surprises, no hidden fees.

Userpilot: A Better Alternative to Heap

Why teams switched from Heap to Userpilot and never looked back.

"We switched from to Userpilot and immediately saw the value. The pricing was transparent, implementation was fast, and we got all the features we needed without the enterprise price tag."

Sarah Chen

VP of Product - TechFlow SaaS

Saved $85k annually

"Userpilot gave us the same powerful analytics and onboarding capabilities, but at a fraction of the cost. No hidden fees, no surprise renewals, just honest, straightforward pricing."

Michael Rodriguez

Head of Growth CloudSync

Reduced costs by 70%

"After getting quoted $120k annually by another product growth platform, we found Userpilot. We're now paying less than a quarter of that and getting better support and faster feature updates."

Emily Watson

Product Manager DataStream Inc

Saved over $90k

Why Choose Userpilot Over Heap?

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Userpilot helps SaaS teams do more than analyze data. Unlike Heap, it turns insights into action with built-in analytics, in-app experiences, and feedback tools, all in one no-code platform with simple, transparent pricing.

FAQ

Heap uses a usage-based pricing model that scales with the number of sessions, events, and data stored. While this may seem flexible, costs can rise quickly as your product grows. Many teams find Heap’s pricing unpredictable and difficult to budget for over time.

Heap’s paid plans often involve annual or multi-year contracts, with higher-tier discounts tied to long-term commitments. This can make it harder for smaller or fast-scaling SaaS teams to maintain flexibility or switch tools easily when needs change.

Yes, Heap provides a free plan that tracks up to 10,000 user sessions per month for six months. However, the plan is very limited and lacks advanced analytics and engagement features. Most teams quickly need to upgrade to costly paid tiers to unlock meaningful functionality.

Userpilot’s pricing is transparent and predictable. Plans start at $299 per month with all core features — analytics, in-app experiences, surveys, and segmentation — included. Unlike Heap, Userpilot doesn’t charge based on data volume or session limits, making it far easier for SaaS teams to plan and scale confidently.

Yes. Migrating from Heap to Userpilot is quick and supported by the Userpilot team. You can replicate your key reports, set up feature tagging, and start building in-app experiences immediately — all without relying on engineers or additional tools. The result is faster insights and action in a single, no-code platform.

Userpilot integrates with popular tools including Segment, Amplitude, Mixpanel, Intercom, HubSpot, Salesforce, Slack, and more. We also offer a robust API for custom integrations.

No. Userpilot offers flexible monthly and annual plans. While annual plans come with a discount, we don’t require multi-year commitments or lock you into contracts with auto-renewal price increases.

Most teams are up and running within a few days. Installation is simple (just add a JavaScript snippet), and our no-code builder means you can create onboarding flows and track events without engineering resources.

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