Appcues vs WalkMe: Find the Platform That Scales with Your Growth
Collect feedback, analyze sentiment, and boost adoption with one unified product growth solution built for SaaS teams.
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| Category | Appcues | WalkMe | Userpilot |
|---|---|---|---|
| Core Purpose | User onboarding and feature adoption tool | Digital adoption platform focused on enterprise workflows | ✅ Product growth platform combining feedback, analytics, and engagement |
| Ease of Use | ✅ No-code setup but limited customization | ⚠️ Moderate learning curve, requires HTML/CSS for complex setups | ✅ Fully no-code, intuitive setup with visual editor and Chrome extension |
| Product Analytics | ⚠️ Basic usage data, relies on Amplitude or GA | ✅ Detailed analytics via Insights dashboard | ✅ Built-in analytics, NPS dashboards, and retention tracking |
| Event Tracking | ⚠️ Manual event setup, limited automation | ✅ Event tracking included but complex to configure | ✅ Auto-capture and custom events with targeting on all plans |
| Session Replays | ❌ Not available | ⚠️ Limited visibility in user flows | ✅ Included in Growth plan for complete behavioral insights |
| In-App Surveys & Feedback | ⚠️ NPS only, limited customization | ✅ NPS, feedback, and knowledge surveys | ✅ NPS, CSAT, CES, and in-app forms with tagging and analytics |
| In-App Surveys & Feedback | ⚠️ NPS only, limited customization | ✅ NPS, feedback, and knowledge surveys | ✅ NPS, CSAT, CES, and in-app forms with tagging and analytics |
| Survey Analytics & Tagging | ⚠️ Only score data, manual CSV export for analysis | ⚠️ Basic results dashboard, limited filtering | ✅ Dedicated NPS dashboard with response tagging and trends |
| Engagement & In-App Experiences | ✅ Modals, tooltips, slideouts, checklists (limited by plan) | ✅ Product tours, help widgets, onboarding checklists | ✅ Unlimited UI patterns and contextual triggers across all plans |
| Resource Center / Help Hub | ⚠️ Launchpad with no search or categories | ✅ Help widgets for support and FAQs | ✅ Fully customizable Resource Center with embeds and search |
| Localization & Multilingual Support | ⚠️ Available only on Enterprise plan | ⚠️ Requires manual setup | ✅ Included in all paid tiers with AI-powered translation |
| A/B & Multivariate Testing | ⚠️ Only for Enterprise users | ⚠️ Limited experimentation tools | ✅ Built-in A/B testing for flows and surveys on Growth+ plans |
| Customization & Branding | ⚠️ Advanced changes require CSS | ⚠️ Requires technical setup for deep styling | ✅ Full visual customization without code or developer input |
| Pricing Transparency | ❌ Starts at $300/mo, key features locked behind upgrades | ❌ Enterprise-only pricing, typically $9,000–$50,000+/yr | ✅ Transparent pricing from $299/mo, all core features included |
| Support & Onboarding Help | ⚠️ Email-only support | ✅ Community and partner support, no live chat | ✅ Dedicated success team, chat support, and personalized onboarding |
| Best For | Mid-market SaaS teams needing basic onboarding | Large enterprises focusing on employee adoption | ✅ SaaS teams seeking fast setup, deep analytics, and flexible growth |
Userpilot: The Simpler, Smarter Choice for Product Feedback and Growth
Unlike Appcues and WalkMe, Userpilot gives SaaS teams full control to launch in hours, collect deeper insights, and drive retention with one affordable platform.
| Category | Userpilot | Appcues/WalkMe |
|---|---|---|
| Setup Speed & Time to Value | ✅ Fully no-code builder, go live within hours | ⚠️ Appcues needs CSS for customization, WalkMe setup takes weeks and technical input |
| Survey Variety & Feedback Depth | ✅ NPS, CSAT, CES, and in-app surveys with tagging and analytics | ⚠️ Appcues limited to NPS, WalkMe surveys lack diversity and template depth |
| Customization & Flexibility | ✅ Unlimited styling, layouts, and targeting without code | ⚠️ Appcues limits customization to basic themes, WalkMe requires HTML/CSS knowledge |
| Insight Depth & Visibility | ✅ Built-in analytics and dashboards for trends, retention, and survey responses | ⚠️ Appcues depends on integrations, WalkMe’s analytics are complex and fragmented |
| Scalability Without Complexity | ✅ All key features available across plans, grows with your product | ⚠️ Appcues locks localization and A/B testing to Enterprise, WalkMe is enterprise-only and expensive |
| In-App Engagement & Guidance | ✅ All UI patterns on all plans, contextual targeting and triggers | ⚠️ Appcues limits UI patterns on Essentials, WalkMe’s in-app builder has a learning curve |
| Feedback Analysis & Automation | ✅ NPS response tagging and trend tracking built-in | ⚠️ Appcues exports data manually, WalkMe analytics lack tagging or trend breakdowns |
| Localization & Global Scale | ✅ AI-powered localization on all paid plans | ⚠️ Appcues restricts to Enterprise, WalkMe requires manual configuration |
| Ease of Implementation & Maintenance | ✅ Install once, update and manage flows code-free | ⚠️ Appcues requires recurring dev input, WalkMe setup and updates demand IT support |
| Pricing Transparency & Value | ✅ Starts at $299/month, clear tiers and all core features included | ❌ Appcues from $300/month with upgrade costs, WalkMe custom quotes often $9,000–$50,000+/yr |
| Who It’s Built For | ✅ SaaS teams focused on activation, retention, and product-led growth | ⚠️ Appcues suits mid-market onboarding, WalkMe built for large enterprise digital adoption |
SaaS Teams Moving from Appcues and WalkMe Scale Faster with Userpilot
WalkMe’s enterprise setup and Appcues’ limited feedback tools hold teams back. Userpilot delivers everything you need for activation, adoption, and retention in one seamless platform.
Bouwe Metz
Customer Journey Expert
1000+ Training Hours Saved with Userpilot
“Userpilot helps us reduce a lot of 1:1 onboarding calls. We never had such a high rate of trained people getting live on the first day.”
Leyre Iniguez
Customer Experience Lead
100% Built Without Developer Involvement
"Our digital adoption tool was complicated to set up and maintain. Userpilot is easier to configure and to work with. I’m getting much more value.”
Moving from Appcues or Walkme? Userpilot's Dedicated Migration Services
Our team handles the heavy lifting so your team can stay focused on growth.
Streamline your transition to Userpilot:
- Like-for-like rebuilds of key flows, checklists, and surveys
- Event & segment mapping (including autocapture enablement)
- Analytics parity (dashboards, funnels, cohorts set up for you)
- Data & integration handover (HubSpot/Salesforce/Segment, etc.)
- Timeline-driven plan with QA, A/B validation, and rollout support
Appcues and WalkMe Help You Collect Feedback, Userpilot Helps You Grow
Appcues limits your analytics, WalkMe adds complexity and cost. Userpilot combines feedback, engagement, and insights in one no-code platform built for SaaS growth.