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What is a welcome email?
A welcome email is the first email you send to a subscriber or user as soon as they sign up for your email list.
It gives you a chance to create a good first impression, introduce your brand, and set expectations for the future. You can also use the welcome email to create room for further engagement and develop your relationship with them.
Why are welcome emails important?
Your welcome email can create a lasting impression and set the tone for future interactions.
Here are some of the reasons welcome emails are an essential part of a SaaS business toolkit:
- Higher conversion rate: Welcome emails have higher open rates and conversion rates than other emails. They can also help you increase engagements with other touchpoints of your brand, including surveys and your social media accounts.
- Trust and credibility: A well-crafted welcome email with testimonials and other trust-building elements can help build trust with new subscribers.
- Personalization: Sending welcome emails gives you a chance to create a great first impression by using your subscriber’s name or personalizing the content based on their interests.
15 best welcome email examples to inspire you
There are loads of email templates that can help you craft the right welcome message for your new subscribers.
Let us take a look at 15 of the best welcome email examples:
1. Account setup email from Helium 10
Helium 10’s setup welcome email provides a clear roadmap, reducing confusion and frustration for new subscribers.
The email also contains a video that provides an overview of what users can expect while using Helium 10.
Helium’s welcome email helps users set up their accounts and understand how to navigate the platform.
Why is this a good onboarding email?
- Personalized approach: From the opening greeting, Helium 10 personalizes its welcome email by addressing new customers by their first names. Making the email sound like a one-on-one conversation creates a personal connection.
- A clear path of next steps: The email includes a clear call-to-action – two things they can do to get the most out of Helium 10.
- Explains what to expect in the coming days: Helium 10 users are reassured that they’ll be hand-held even for the next few days. The platform promises to provide resources, tips, and support to respond to user questions and make their onboarding process easy.
2. Warm welcome email example from Headspace
Headspace – a mental health company committed to improving the happiness of its customers – uses captivating imaging and a clear copy to drive home its message.
Why is this a good onboarding email?
- Warm welcome message: Headspace does not only address new subscribers by their name but uses sunshine imagery in its welcome emails. This evokes feelings of warmth, happiness, and positivity from the get-go.
- Explains value proposition: Headspace effectively communicates the core value of its product with clear metrics, letting users know that they can feel 14% less stressed and 16% happier within just 10 days of using the product.
- Clear call-call-to-action: New customers are guided into the next step in the buyer journey as Headspace encourages users to “Learn more about Headspace Plus”.
- Additional value: Headspace offers email support as well as “real live human” support to answer users’ questions about their accounts or provide support with their meditation practice.
3. Social proof email example from Loom
Loom is a video communication platform that helps users record, watch, and share videos.
The platform’s welcome email is engaging and informative and creates a sense of urgency to encourage adoption.
Why is this a good onboarding email?
- Communicates value proposition: Loom’s welcome email contains a blog post link that teaches users how to use the platform.
- Sets the tone for the future: The welcome email encourages users to connect with them at an HR Transform conference and a webcast on modern culture strategy.
- Builds trust and credibility: Loom’s welcome email includes testimonials from satisfied users, showing potential customers real-world endorsements from other users. It also shares lessons from CTOs and co-founders who have found Loom helpful.
4. Onboarding email sequence example from Notion
Notion has one of the best welcome email examples with a welcome series that shows they are invested in the customer’s success.
The welcome series hand-holds users, letting them know when they can expect to experience the product and its core values.
Notion’s welcome series also provides specific guidance to users once they leave the waitlist. This will likely lead to increased satisfaction and a better overall experience.
Why is this a good onboarding email?
- Clear email subject lines: The subject line for each email is clear and engaging and indicates the content of the email, setting the right expectations for customers.
- Personalized approach: Notion addresses its new customers by their name, making users feel recognized. It also builds trust as you demonstrate that you care about your customers.
- Tells users what they can expect: Notion’s welcome series spells out what users can expect, reducing uncertainty or confusion. It also makes them feel more confident in their decision to engage with your brand.
5. Personalized onboarding email campaign example from Bonjoro
Bonjoro is a video engagement platform that lets you send personalized videos to build better customer relationships and make more sales.
The platform uses a great email template that makes customers feel personally connected to the brand, making it more likely to build loyal customers.
Why is this a good onboarding email?
- Makes customers feel special: Using the customer’s name makes them feel valued and appreciated from the get-go.
- Sets a positive tone: Bonjoro’s warm and personalized welcomes establishes a strong foundation for future interactions.
- Captures attention: Bonjoro’s personalized email template will more likely capture the recipient’s attention compared to generic ones.
6. Customer onboarding email example from Asana
Customer onboarding welcome emails create a positive first impression, set clear expectations, and state its value proposition to let customers know how the product can benefit them.
Asana is one of the best welcome email examples, as it adds gamification elements to create a sense of accomplishment when users complete specific tasks, boosting their satisfaction.
Why is this a good onboarding email?
- Great subject line: “There’s a better way to work” creates anticipation, preparing users for how the email content can help them work better.
- Explains what users can expect: Asana’s welcome email states its product’s core values and how it can benefit users.
- Clear call-to-action: Asana encourages users to “create a task” on the platform with a clear and bold button.
7. Gamified onboarding email example from Miro
Gamification makes the onboarding process more enjoyable and interactive.
It also encourages users to explore different features, leading to a deep understanding of the product and early adoption.
Why is this a good onboarding email?
- Personalized welcome message: Miro addresses users by their first name and surname, making it more likely that they open and read the email.
- Tells users what they can expect: Miro’s welcome email reduces confusion or uncertainty by letting users know how the product can benefit them.
- Guides users through key steps: Miro provides “tips and tricks for working from home”, ensuring users quickly experience the product’s value.
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8. Video onboarding email example from Invision
Videos are more engaging than texts, as users are more likely to remember information presented in a video format compared to text.
Invision – an online whiteboard and productivity platform – creates a welcome series with quick videos to help users get started.
Why is this a good onboarding email?
- Visual demonstrations: Invision uses four quick videos to demonstrate how to use features and perform tasks, making it easy for users to get on board.
- Accelerates user activation: Invision’s video onboarding email guides users through essential steps to get started, accelerating their path to activation.
- Simplifies complex information: Invision’s video welcome series simplifies the learning path for users by breaking down complex information.
9. Onboarding checklist email example from Trello
An onboarding checklist welcome email helps users quickly understand how to effectively use your product and achieve satisfaction.
It also helps brands offer tailored experiences based on user segments, ensuring each user receives relevant content and guidance.
Why is this a good onboarding email?
- Clearly states next steps: Trello’s welcome email provides a breakdown of the next steps users should follow to reach their “aha moment”.
- Encourages product interaction: The welcome email prompts users to actively engage with different features of the product, which enhances the overall experience.
- Reduces friction: With the onboarding process broken down into simple tasks, Trello users will feel less overwhelmed and more confident while using the product.
- Drives early adoption: Guiding users through key steps, Trello encourages its users to adopt essential features early on, leading to long-term usage and satisfaction.
10. Product Hunt launch email example from Deel
Deel uses its welcome email to tell users about the core values of its product, clearly spelling out features that can help users achieve their goals.
Why is this a good onboarding email?
- Personal message: Deel’s friendly greeting is aimed at capturing the attention, making it more likely for a new subscriber to open the email.
- Tells users what to expect: Deel provides a clear breakdown of what users can expect following a revamp of its existing interface.
- Call-to-action: Users are encouraged to explore Deel and give the platform an upvote after its launch on Product Hunt.
11. Webinar invite email example from Userpilot
Userpilot is a product growth platform that helps product teams deliver personalized experiences, increase feature adoption, and unlock growth opportunities at every stage of the user journey.
A webinar invite welcome email allows a business to communicate directly with its audience, ensuring they receive the details they need to join and participate.
Why is this a good onboarding email?
- Personalization: Userpilot addresses its users by their first name, making the content of the email feel more tailored and relevant to the user.
- Let users know what they can expect: Userpilot targets users who “haven’t dived into AI yet” with its welcome email. From the get-go, users know that the exclusive panel discussion on offer can help them get into AI.
- Call-to-action: Userpilot prompts users to register for the panel discussion with a clear “secure your spot now” CTA and a bold registration button.
- Customer support: Users are allowed to ask “burning questions” by booking a call with the Userpilot team.
12. Customer support email example from Zapier
Zapier has one of the best welcome email examples, with a primary focus on helping customers enjoy all of its features.
Why is this a good onboarding email?
- Personalized approach: Users are addressed by their first name and immediately introduced to the CEO.
- Helpful resources: Zapier provides valuable content which includes resources that can help users get the most out of the platform.
- Additional support: Zapier concludes its welcome email by offering support with documentation. The platform also gives users a chance to respond to the welcome email with any questions.
13. User milestones celebration email example from Ascend
Ascend provides email templates to help you create your own welcome email and other email types.
Its welcome email focuses on celebrating its users while providing ideas for all your welcome emails.
Why is this a good onboarding email?
- Catchy subject line: Ascend uses a celebratory and conversational subject line. The email immediately congratulates users and draws their attention to great ideas for their next email.
- Tells users what they can expect: Ascend includes helpful tips for an effective email marketing strategy.
- Sets the tone for the future: Ascend concludes its welcome email by reminding users of the number of free email campaigns they have left.
14. Community building email example from Adalo
Adalo’s welcome email strategy involves helping different types of businesses, including solo freelancers and dev shop owners.
Why is this a good onboarding email?
- Tells users what they can expect: Adalo provides helpful resources and lets users know how the resources can help them build an app.
- A clear path of next steps: Adalo’s welcome email clearly states where users can get started, making the learning process easy.
- Clear call-to-action: Adalo concludes its welcome email by encouraging users to sign up and put their learning into practice.
15. Feedback collection email example from Thumbtack
A feedback collection email gives users a chance to share their opinions about your product or service.
The valuable insights from this type of welcome email can help a brand improve its products and build stronger relationships with its customers.
Why is this a good onboarding email?
- Personalized approach: Thumbtack’s opening greeting includes users’ first names and thanks them for using the platform.
- A brand that listens: Thumbtack uses to 30-second survey to encourage user feedback. This listening strategy will help Thumbtack gain a deeper understanding of its brand and products through the lens of its customers.
Conclusion
A well-crafted welcome email can help you tell your brand’s story and get your subscriber journey off to a great start. From incentivizing users by offering discount codes to creating excitement with gamification elements, these welcome email templates can inspire you to craft welcome emails that work.
Ready to start crafting welcome emails that lay the groundwork for long-term customer relationships? Book a Userpilot demo to get started!
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