Lou Assist for Onboarding Automation: Features, Pricing, and Review

Lou Assist for Onboarding Automation: Features, Pricing, and Review

Looking for an effective onboarding automation tool and wondering if Lou Assist is the best option for your SaaS company?

With numerous Lou Assist alternatives, it can be challenging to make a final decision.

In this article, we’ll delve into precisely that – helping you determine whether Lou Assist is the ideal choice for your onboarding automation needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process.

Let’s get started!


  • Lou Assist is a good choice for onboarding automation and it comes with features such as user segmentation, onboarding checklist, self service support, and user journey mapping.
  • Lou Assist is an attractive product adoption platform with versatile in-app experiences and a freemium option to boot, yet its limitations in certain use cases may prompt you to look elsewhere:
    • Product Analytics: Lou Assist doesn’t have any product usage analytics capabilities. This means that its dashboards can only show you engagement metrics for content and experiences you’ve built within the Lou Assist platform rather than actual product analytics.
    • International Users: Those with an international user base will be better served by other adoption platforms on the market. Lou Assist lacks any localization capabilities which makes creating in-app experiences for different languages a time-consuming hassle.
    • Mobile Onboarding: Because Lou Assist is designed to be used on web apps rather than mobile apps, it has no compatibility with products developed for mobile platforms. If you’re developing a mobile app then consider alternatives like Appcues or Pendo.
  • If you’re looking for a better option for onboarding automation, Userpilot exceeds both functionality and value for money compared to Lou Assist.
  • Ready to see Userpilot in action? Schedule a demo today to explore its powerful onboarding automation capabilities firsthand.

Looking for a Better Alternative for Onboarding Automation? Try Userpilot


  • 14 Day Trial
  • No Credit Card Required

What is Lou Assist?

Lou Assist is a product adoption tool built by the customer success platform Totango. It lets product teams add in-app guidance in the form of modals, tooltips, hotspots, banners, and highlights that can be built without writing any code.

Additionally, Lou Assist helps product teams collect feedback from their users by adding surveys within in-app experiences or creating NPS surveys to measure loyalty/advocacy.

Those who upgrade to the paid version of Lou Assist can also utilize its integrations with 14 third-party tools.

Must have features of onboarding automation tools

There are many onboarding automation tools available, so you may be confused about which one to choose.

Though the right tool will depend on your business goals and needs, here are the must-have features for any onboarding automation tool.

  • Make sure the tool you choose isn’t limited to just product tours. Pick a tool that provides various UI patterns (modals, slideouts, banners, checklists, hotspots) to create beautiful welcome screens, and interactive walkthroughs to guide new customers and delight them from the very beginning.
  • Look into getting decent segmentation capabilities based on in-app behavior and in-app experience engagement so you can trigger onboarding flows properly.
  • An in-app help center is another feature that you should be looking for in an onboarding automation tool. With this, you can collect all your documentation files, tutorials, and videos in one place and offer on-demand support.
  • Integration with 3rd party apps and tools so you can gain more insights and collect them in one place.

There you have it. These are the basic features that any solid onboarding automation tool should cover. Do your own research before buying a tool and make sure it’s aligned with your business goals.

Lou Assist features for onboarding automation

User onboarding is crucial to activation, adoption, and retention as it sets the tone for the rest of the customer journey. Lou Assist helps you build product tours, utilize various UI patterns, and target each in-app experience to different segments or pages.

Here’s how you can use Lou Assist to build a more contextual onboarding experience:

  • No-Code Tours: Lou Assist’s Chrome extension lets you build multi-step product tours without writing a single line of code. You’ll also be able to edit the design and positioning of every step within the in-app experience to bring it in alignment with your existing product interface.
  • UI Patterns: There are six different UI patterns to choose from when adding a new step to your in-app experience. These include modal popups, tooltips that appear next to elements, hotspots, banners, flashing highlights, and surveys to collect qualitative/quantitative feedback.

  • Experience Targeting: Lou Assist lets you select the segment, frequency, and priority for every in-app experience you create. You can also add launch conditions for certain events, like users clicking on/hovering over an element or landing on a particular page.

Lou Assist’s user segmentation

User segmentation is incredibly important for sorting customers based on their goals or use cases and then personalizing the product experience accordingly.

Here are the types of user segmentation you can implement with Lou Assist:

  • User Properties: Track user properties like pageviews, sessions, language, browser name/version, viewed/completed checklist, and viewed/completed/quit experiences.
  • Turnkey Segments: Lou Assist comes pre-loaded with turnkey segments for new, returning, or power users — as well as a segment for all users that have visited since Lou Assist installation. You can also use this as a dashboard to quickly check the total number of users in a specific segment.
  • Segment Builder: If Lou Assist’s turnkey segments are too broad for your use case then you can create custom segments. You’ll be able to build segments based on user properties and then add AND/OR logic rules to narrow down which customers you’d like to include. You can’t however segment based on feature usage or survey responses.

Lou Assist’s onboarding checklist

Onboarding checklists are helpful for guiding new users to the next step(s), helping them track their progress, and encouraging them to engage with core features early on. Lou Assist lets you build no-code onboarding checklists, target specific segments, and view checklist analytics.

Here’s how you can use Lou Assist to create in-app onboarding checklists:

  • Builder: The in-app experience builder comes with an onboarding checklist template. You’ll be able to edit the name of the checklist, create a description, add tasks, and tailor the completion message to your users — all without writing a single line of code.
  • Targeting: Lou Assist checklists can be targeted towards specific segments, triggered when an element is clicked on/hovered over, or launched when a particular URL is reached. You can also choose to display the checklist on all (or certain) pages until it’s been completed by the user.
  • Analytics: Going to the analytics section of any particular checklist will show you metrics like total views, total completions, overall completion rate, and the average time to complete. You’ll also be able to see granular insights such as the completion rates for each individual task.

Lou Assist’s self service support

Self-service support is incredibly helpful for improving customer satisfaction while reducing the ticket volume for the representatives on your team. Lou Assist has features like tooltips that help you build self-service support elements proactively but is limited by its lack of a resource center.

Here’s how you can use Lou Assist to create a self-service customer experience:

  • Tooltips: Lou Assist’s in-app experience builder lets you attach tooltips to features, buttons, or elements that explain how to use them. You can adjust the positioning, add microvideos, and link to external resources to help new users figure things out themselves.
  • Limitations: Lou Assist doesn’t have a feature for building an in-app resource center. The platform doesn’t have third-party integrations for knowledge bases, live chats, or AI-powered chatbots either. Furthermore, even its analytics integrations are locked to the paid version.

Lou Assist’s user journey mapping

Lou Assist doesn’t have any user journey mapping capabilities within its native feature set. It does have third-party integrations with analytics tools, but these are one-way integrations (meaning you can only send data from Lou Assist but not the other way around).

Note: Third-party integrations are only available on the Startup plan ($79/month) of Lou Assist or higher.

What are the pros and cons of Lou Assist?

Lou Assist’s pros

There are plenty of benefits to using Lou Assist, but the most notable are its unlimited capacity freemium plan, diverse array of UI patterns, and advanced targeting settings:

  • Unlimited MAUs: The free version of Lou Assist doesn’t cap the number of monthly active users (MAUs) you can have on your platform. This stands in contrast to competitors like Pendo, which force customers to upgrade to a paid plan once they hit the 500 MAUs limit.
  • UI Patterns: There’s a wide variety of UI patterns to choose from when building in-app experiences with Lou Assist. You can add modals, tooltips, hotspots, banners, and highlights, then adjust their design or positioning as needed.
  • Targeting Settings: Lou Assist can target based on which segment a user is in, what page they’re on, and whether or not they’ve already completed the experience before. You can also adjust launch priority and frequency settings to dictate which experiences should appear or how often.

Lou Assist’s cons

Of course, Lou Assist has its fair share of drawbacks as well — and some of these cons even hinder or negate the benefits the platform has to offer:

  • Analytics Dashboards: While Lou Assist does have analytics dashboards that can show you how in-app experiences, checklists, or surveys are performing, it only measures the performance of content created within the platform. There are no product usage analytics dashboards.
  • Freemium Limitations: Despite the uncapped MAUs, the free version of Lou Assist has quite a few limitations. You’ll only be able to publish one tour, checklist, and survey at a time. You’ll also be limited to two announcements and won’t be able to create custom themes.
  • Segment Caps: Lou Assist’s advanced targeting is hindered by the segmentation limits imposed by its pricing structure. Users on the free version can only create one custom segment, while those on the entry-level Startup plan can only create three.

Note: You can create unlimited segments if you subscribe to the Growth plan or higher but that tier starts at $239/month.

What do users say about Lou Assist?

Lou Assist users praised the flexibility that its various UI patterns provide, as well as the customizability that each in-app experience offers:

“It allows you to create different types of onboarding experiences for any kind of SaaS product, it feels well-categorized and provides a nice degree of customization.”

Some customers were disappointed by the lack of personalization and localization offered on Lou Assist, along with the inconsistent product experience caused by numerous bugs:

“Personalization is not deep enough, I encounter many many many bugs when editing modals. Sometimes it works, sometimes it doesn’t and it is very frustrating. Language is not supported so I have to make different modals for all my international users.”

Lou Assist’s pricing

Lou Assist has a free version that supports unlimited MAUs as well as three paid plans that can accommodate 2,500 to 10,000+ MAUs. The paid subscriptions range from $79/month on the entry-level Startup plan (with the annual discount) to $239/month for the Growth plan.

Here’s a closer look at each Lou Assist plan:

  • Free: The Free plan doesn’t limit the number of monthly active users but does cap the number of tours, checklists, surveys, and announcements you publish. You won’t be able to use third-party integrations or create custom themes either.
  • Startup: Starting at $79/month, it offers three team sets and can accommodate up to 2,500 MAUs. You’ll be able to publish unlimited tours/announcements but only one checklist and three surveys at a time.
  • Growth: The Growth plan starts at $239/month (or $199/month if you pay annually) and increases your subscription’s capacity to 10,000 MAUs. You’ll also get 10 team sets and be able to publish an unlimited number of tours, checklists, surveys, and announcements.
  • Enterprise: Lou Assist’s Enterprise tier operates on a quote-based pricing system but offers flexible MAU limits and unlimited team seats. You’ll also get a custom service-level agreement (SLA). Enterprise subscriptions have no monthly payment option, so you’ll need to pay annually.

3 Reasons why you might need a Lou Assist alternative

Lou Assist is an attractive product adoption platform with versatile in-app experiences and a freemium option to boot, yet its limitations in certain use cases may prompt you to look elsewhere:

  • Product Analytics: Lou Assist doesn’t have any product usage analytics capabilities. This means that its dashboards can only show you engagement metrics for content and experiences you’ve built within the Lou Assist platform rather than actual product analytics.
  • International Users: Those with an international user base will be better served by other adoption platforms on the market. Lou Assist lacks any localization capabilities which makes creating in-app experiences for different languages a time-consuming hassle.
  • Mobile Onboarding: Because Lou Assist is designed to be used on web apps rather than mobile apps, it has no compatibility with products developed for mobile platforms. If you’re developing a mobile app then consider alternatives like Appcues or Pendo.

Note: Lou Assist is able to adjust screen sizes when your web app is viewed on mobile devices.

Userpilot – A better alternative for onboarding automation

main-dashboard-userpilot.User onboarding is a crucial part of the customer journey as it speeds up the adoption process and increases retention rates. Onboarding is one of Userpilot’s core use cases along with product growth analytics and user feedback, so it has plenty of features that you can utilize.

Here are some Userpilot features you can use when onboarding new users:

  • No-code builder: Creating flows with Userpilot is as simple as installing the Chrome extension, selecting the UI patterns you’d like to use, and then editing the content/settings to suit your use case. You can also use templates to create modals, slideouts, tooltips, and driven actions.

no-code UI builder userpilot

  • Native tooltips: Userpilot lets you create native tooltips that show up when users hover over an element or click on an information badge. Since these native tooltips attach to the element itself, they aren’t page-dependent and will show up on any screen where that element is visible.

  • Funnel analytics: Userpilot’s advanced analytics lets you create funnel reports that track the onboarding journey. You can also add filters (like name, user ID, signup date, operating system, country, etc.) and monitor the total conversion rate from the first step of the funnel to the last.

  • User segmentation: Userpilot lets you segment users based on the device they’re using, where they’re located, their engagement data, or which NPS rating they selected on the latest survey. You can then filter your analytics dashboards to see which segments struggle with onboarding.user segmentation filters

Userpilot’s user segmentation

User segmentation is essential for creating a personalized and contextual onboarding experience. Userpilot can segment users based on demographics, product usage data, NPS scores, and more. You can then trigger flows or filter analytics based on segments.

Here’s an overview of Userpilot’s customer segmentation capabilities:

  • Segment conditions: Userpilot lets you form segments by adding different conditions like user data, company data, features and events, etc. You can then use these segments as analytics filters or flow triggers later on.

  • Analytics filters: Userpilot’s product analytics and user insights dashboards can be filtered to only display data from specific segments (or companies). This will help you extract insights from certain cohorts and compare how adoption or activation varies from one segment to the next.feature and event analytics filter
  • Flow triggers: Userpilot’s audience settings let you trigger flows for specific segments or target users that meet certain conditions. You can combine this with page-specific or event-occurrence triggers to show relevant flows to the right users at the most contextual moments.audience flow settings
  • External data: Userpilot integrates with tools like Amplitude, Google Analytics, Mixpanel, and Segment using a one-way integration. This means you can use the data inside Userpilot to build advanced segmentation and trigger contextual experiences. For more advanced use cases, the two-way integration with Hubspot lets you send and receive data, unlocking a full set of use cases.Userpilot native integration

Userpilot’s onboarding checklist

Onboarding checklists help new users learn about a product and reduce their time-to-value (TTV). Userpilot checklists can be created using the no-code builder, used to trigger specific actions, and tracked using the analytics dashboard to gauge overall engagement.

Here’s how you can use Userpilot to create an advanced onboarding checklist:

  • No-code builder: Userpilot’s checklist creator lets you edit the content of checklists, add tasks, style icons, and configure the triggers for when your checklist should appear. You’ll also be able to choose from five widget icons (or upload your own) and recolor the widget to match your UI.

checklist editor userpilot.

  • Smart tasks: Checklist tasks can be set to trigger specific actions upon being completed, such as redirecting a user to a different page, launching an in-app flow, or running a custom JavaScript function. You can also set the conditions for when a task and action will be marked as complete.

  • Checklist analytics: The Checklists dashboard shows you all relevant metrics. These include the number of live checklists you have, how many views they’ve gotten, and how many have been completed. You can also sort these analytics by segment or time period to identify trends.

checklist analytics

Userpilot’s self service support

Self-service support helps users solve problems themselves instead of having to reach out to a representative. Userpilot’s no-code resource center makes onboarding guides and product documentation easily accessible to users from within your product.

Here’s how you can use Userpilot to create a self-service customer experience:

  • No-code builder: Userpilot’s no-code resource center lets you add modules without writing a single line of code. Module options include links, videos, flows, custom JavaScript functions, and checklists. You can also group modules into sections to help users navigate the resource center.

  • Module segmentation: Userpilot’s segmentation settings let you hide or show specific modules within your resource center based on audience settings. This makes it possible to create modules for different user segments and hide resources that aren’t relevant to other users.

  • Resource center analytics dashboard: The dedicated analytics dashboard helps you see how many unique visitors your resource center gets, how many modules have been clicked, and the overall click rate across your user base. This will make it easier to gauge resource center performance.

resource center analytics

Userpilot’s user journey mapping

User journey mapping helps you visualize all the interactions between users and your product as they try to achieve a particular goal. Userpilot’s detailed user analytics and funnel/trend reports help you track customers as they progress through different stages of their journey.

Here are the Userpilot features you can use for user journey mapping:

  • User analytics: The Users dashboard provides detailed analytics of your entire customer base. You’ll be able to sort by segment, company, or time period and add multiple filters to help you narrow results. You can also perform bulk actions and export user data in a CSV format.

  • Funnel reports: These reports help you visualize the user journey map by showing which stage, page, or action most users get stuck on. You’ll also be able to view breakdowns so you can see how the user journey changes depending on which OS, browser, or device type a user is on.

  • Trend reports: Userpilot’s trend reports offer behavioral insights such as how often users perform a specific action, the number of unique users who take that action, and where in the user journey these actions occur. You can also create custom metrics and build your own charts.

What are the pros and cons of Userpilot?

Userpilot pros

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

  • No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
  • UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
  • Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
  • Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
  • Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
  • A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
  • Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
  • Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
  • Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
  • Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
  • Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Userpilot’s cons

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

  • Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
  • Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
  • Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Userpilot’s pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

  • Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, user feedback, and customization.
  • Growth: The Growth plan starts at $499/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
  • Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit and compliance (SOC 2/GDPR).


There you have it.

It should be easier now to make an informed decision whether Lou Assist is your go-to option for onboarding automation. Ultimately, the best choice will depend on your product and current needs.

If you’re looking for a better alternative to Lou Assist for onboarding automation, book a Userpilot demo today to experience firsthand how it can enhance your user experience and drive product growth!

Looking for a Better Alternative for Onboarding Automation? Try Userpilot


  • 14 Day Trial
  • No Credit Card Required
previous post next post

Leave a comment