What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it. Real-world examples to inspire you. Let’s get started. What […]
Tracking user journey analytics data can help you personalize your users’ experience in a way that’s relevant for them. Read on to learn about user analytics, how to track them and how you can use data to drive growth opportunities.
Looking for the right product engagement metrics to track and see how well users are interacting with your product? Let’s see what product engagement metrics are and how to improve them with actionable strategies.
Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. B2B marketing is especially complex as your target audience consists of other businesses rather than individuals which means you must reach the decision-makers of these businesses.
The variety of available event-tracking tools is mind-boggling. To choose your tool, first, decide if you need an app or website tracking tool (or both). Then, find a tool with a pricing plan within your budget. Finally, pick the one that offers the features you need. If you want to closely examine Userpilot’s event tracking features, book the demo!
Interested in learning the difference between human-centered design vs. design thinking, their similarities, and which approach is better to create user-friendly products?
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