What are the different types of SaaS churn? Let’s see what they are, how to differentiate between different types, how to calculate churn and what to do after churn calculation.
Content testing is a necessity in content marketing to make sure users are getting the best possible experience. It contributes to higher retention, better CX, and higher revenue. In this article, we cover what content testing is and why it’s important to prevent a bad user experience. Plus, the five main content testing methods and the six-step process for testing your content.
In-app marketing, aka in-product marketing, is any message or marketing campaign displayed inside the app and designed to make users take specific action steps. This article provides an answer. Read on to find 17 practical strategies you can begin implementing right away.
What does the LTV:CAC ratio mean for your SaaS business? Here’s how you can calculate LTV:CAC and learn how it measures the true value of your customers.
Here are our top 5 user engagement metrics for product-let growth. We’ll walk through how you can measure user engagement and what to avoid.
If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in? I am!
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