Search Results for: customer insights

How to Use Idea Screening for New Feature and Product Development

How to Use Idea Screening for New Feature and Product Development cover
Product Management

Idea screening is a process of evaluating and vetting product or feature ideas against pre-defined criteria, like market demand or technical feasibility. It aims to choose and prioritize ideas that resonate well with the target audience and allow the organization to achieve its business goals. Idea screening takes place early in the new product development process, during the ideation stage and just before concept development.


Remote Usability Testing 101: Definition, Process, and Tools

Remote Usability Testing 101: Definition, Process, and Tools cover
UX Analytics

Unlike traditional usability testing, remote usability testing doesn’t involve meeting test participants face-to-face. So no lab sessions, face-to-face interviews, or asking people to take your product for a spin in public places. Instead, you test your product design using a video conferencing solution or, ideally, a dedicated usability testing tool that allows you to record the screen and voice of the participant as they engage with the product in their natural environment.


UX Strategy: Step-By-Step Guide for SaaS Companies

UX Strategy: Step-By-Step Guide for SaaS Companies cover
UX Analytics

A UX strategy is a plan that guides the design and development of a product. It focuses on providing a seamless, intuitive, and satisfying user experience, leading to user engagement, retention, and conversion. This involves researching and understanding user needs and pain points to create a framework for a product’s design and functionality and aligning it with the business objectives.


The Beautiful Synergy of Product-Led and Sales-Led Growth [Ben Williams]

The Beautiful Synergy of Product-Led and Sales-Led Growth [Ben Williams] cover
Product

There’s a misconception in the product space that PLG and SLG are mutually exclusive. However, this couldn’t be further from the truth. Meet Product-led Sales, or PLS. PLS is an approach that leverages product usage as the primary driver of the sales process. The strategy capitalizes on the strengths of PLG and SLG. By combining the two approaches, you’re not merely adding up their strengths but creating an effect of synergy.


What is Revenue Run Rate (RRR) in SaaS: Definition & Formula

What is Revenue Run Rate (RRR) in SaaS: Definition & Formula cover
Growth

Revenue run rate is a financial metric used to project a company’s revenue over a period (usually a year) based on past revenue data. In other words, it is the estimated future performance of a company. This article will discuss what revenue run rate is, how you can calculate it, its limitations, and practical applications of this valuable metric.