UserIQ for Event Tracking: Features, Pricing, and Review

UserIQ for Event Tracking: Features, Pricing, and Review

Looking for an effective event tracking tool and wondering if UserIQ is the best option for your SaaS company?

With numerous UserIQ alternatives, it can be challenging to make a final decision.

In this article, we’ll delve into precisely that – helping you determine whether UserIQ is the ideal choice for your event tracking needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process.

Let’s get started!


  • UserIQ is a good choice for event tracking and it comes with features such as behavioral analytics, feature tags, user journey mapping, and user segmentation.
  • Here are three succinct reasons why you might consider an alternative to UserIQ:
    • Budget Constraints: If you’re operating on a tight budget, alternatives may offer more cost-effective pricing options, making them a better fit for small startups or businesses with limited resources.
    • Onboarding Tour Limitations: If you are looking for features like onboarding checklists and more comprehensive product guide functionality, you might consider using a tool like Userpilot.
    • No Free Trial: Most SaaS product teams might want to experiment with a tool before swiping a card for it. UserIQ doesn’t offer a free trial so you can’t test it before making a decision.
  • If you’re looking for a better option for event tracking, Userpilot exceeds both functionality and value for money compared to UserIQ.
  • Ready to see Userpilot in action? Schedule a demo today to explore its powerful event tracking capabilities firsthand.

Looking for a Better Alternative for Event Tracking? Try Userpilot


  • 14 Day Trial
  • No Credit Card Required

What is UserIQ?

UserIQ is a customer success platform that helps uncover health insights, predict user hurdles, and simplify account management.

In addition, UserIQ poses features like a customer health dashboard, product intelligence, plays, and in-app engagements such as user onboarding tours. These features help you predict user behavior, act on it, and create winning experiences.

According to online resources, UserIQ, a tool that was widely utilized by many startups to enhance their customer success initiatives, ceased its operations on May 10, 2022. Despite its shutdown, the company’s online presence remains, allowing us to gather information about its features and functionality.

Must have features of event tracking tools

Here’s what to look for when opting for event-tracking tools:

  • No-code tracking – such as tracking user clicks, hovers, and form infills to understand the impact of your in-app flows on your growth goals and feature adoption.
  • Custom events – including actions such as compelling account setup, setting up payment methods, and creating workflows to track feature usage and overall adoption progress.
  • Goal tracking – tracking the optimal result or specific action, tracking users that achieved an event to measure how your flows are influencing user behaviors, including activation moments, feature adoption, upgrades, etc.
  • User segmentation – such as new customers, free trial users, lifetime free users, power users, inactive customers, users with low MRR, users with low NPS, and churned users to understand them on a deeper level and create personalized in-app experiences.
  • Integrations – to collect data across your tools and get more in-depth analytics.

UserIQ features for event tracking

Event tracking is the monitoring of every interaction made by a user. Every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc.

Here are the pros of using UserIQ for event tracking:

  • Customer health score: UserIQ allows you to keep track of every customer — struggling or thriving. With the UserIQ customer health score dashboard, your team will have the facts on top of customer opinion to take quick, proactive action.
  • Integration with Segment: UserIQ offers seamless integration with Segment for event tracking. When you enable this integration within Segment, your customer data is effortlessly forwarded to UserIQ. This includes all the data tracked through Segment’s identify, page, screen, and track methods, all of which are automatically formatted and shared with UserIQ—no API, data schema, or code hooks required.

UserIQ’s behavioral analytics

Behavioral analytics is a data analysis process that focuses on understanding how users interact with your product.

UserIQ enables marketing managers and product teams to collect and analyze customer or product insights based on their behaviors, demographics, and external data sources.


  • You can analyze produce usage to see sticking points through UserIQ intelligence tools, health scoring, and in-app communications. Take action before a user has to ask.
  • You can create unlimited segmentation to know which features resonate and which ones don’t.

UserIQ’s feature tags

UserIQ is a comprehensive tool designed for SaaS companies to enhance their user engagement and understanding. Here’s a brief overview and some key features regarding its capabilities for feature tagging:

  • Data Segmentation: This allows the creation of unlimited data segmentation to understand which features are resonating with users and which are not. This clarity in user behavior is a significant aspect of UserIQ.

  • Usage Trend Monitoring: UserIQ enables businesses to analyze product usage, identifying sticking points and enabling proactive actions before users encounter issues.
  • Churn Indicator Identification: It helps in identifying churn risks by distinguishing between power users and those at risk of churn, thereby allowing businesses to adapt strategies accordingly.

UserIQ’s user journey mapping

A user journey map visualizes all the steps a particular user takes to reach a particular goal while using your product.
UserIQ is not a user journey mapping tool. It can only give you a score rate of your product’s usage. You can look up tools like Userpilot and HubSpot to perform journey mapping.

UserIQ’s user segmentation

Customer segmentation is splitting users into groups based on shared characteristics. There are many different ways to segment and define user segments. And tools like UserIQ can help you segment the right way. Here’s how:

  • Advanced User Segmentation: UserIQ offers advanced user segmentation capabilities, allowing you to create custom segments using a wide array of in-app behaviors, user data, and demographics. This enables detailed analysis of usage data, including insights like feature engagement based on job roles and NPS score variances in relation to company size.
  • Granular Data Analysis: With these powerful segmentation tools, you can dive deep into data points such as login frequency associated with customer health scores. This granularity offers unparalleled insights into user behavior, helping you make informed decisions and refine your product strategy effectively.

What are the pros and cons of UserIQ?

UserIQ’s pros

UserIQ aims at improving the health usage of customers on your product. Here’s a list of the amazing features it offers:

  • Easy In-App Feedback Collection: UserIQ makes creating micro-surveys within your application easy, enabling you to gather instant feedback from your users. This can be invaluable for understanding user needs and improving your product.
  • Customer Health Score Dashboard: UserIQ provides a Customer Health Score dashboard, which helps you assess churn liability. This feature allows you to identify at-risk customers and take action to retain them proactively.
  • Onboarding Improvement: UserIQ offers simple walkthroughs that can enhance the onboarding experience for your users.
  • Extensive Third-Party Integrations: UserIQ supports a wide range of third-party software integrations, enabling you to centralize your data in one location.

UserIQ’s cons

UserIQ has some great features. However, there are still some loopholes:

  • Performance Issues: Bugs and performance issues keep repeating, and the support system is low compared to other tools. There is no availability of a knowledge base documentation on how to use some features.
  • Limited UI Patterns: Some of the UI patterns, like hotspots and tooltips, aren’t as functional as users might like. Offers only interactive walkthroughs, known as lanes.
  • Doesn’t Support Chrome Extension: Works only in the dashboard and can’t be launched in a Chrome extension.

What do users say about UserIQ?

“Bringing Insights Like We Never Had Before!”, Game changer, simple and easy to use — these and many more phrases are used by UserIQ customers to describe the excellent benefits of the product.

The UserIQ platform is an easy-to-use tool that doesn’t require a lot of time or a dedicated admin to provide value. The customer success team is friendly and attentive and is always willing to assist with any issues we may have. Specifically, the health score dashboard gives us an easy-to-understand overview of the health of our customers but also allows us to drill down using a variety of filters to see specific issues that need to be addressed.

One of the major downsides of UserIQ is the lack of a comprehensive functionality for general product adoption purposes. Here’s a bad review of UserIQ per G2:

UserIQ did a good job for what it is, wasn’t a hard integration to our platform but we ultimately ended up looking for another system.

UserIQ’s pricing

From some observations and per G2, UserIQ has not provided pricing information for this product or service. This is a not-so-good common practice for software sellers and service providers.

3 Reasons why you might need a UserIQ alternative

Here are three succinct reasons why you might consider an alternative to UserIQ:

  • Budget Constraints: If you’re operating on a tight budget, alternatives may offer more cost-effective pricing options, making them a better fit for small startups or businesses with limited resources.
  • Onboarding Tour Limitations: If you are looking for features like onboarding checklists and more comprehensive product guide functionality, you might consider using a tool like Userpilot.
  • No Free Trial: Most SaaS product teams might want to experiment with a tool before swiping a card for it. UserIQ doesn’t offer a free trial so you can’t test it before making a decision.

Userpilot – A better alternative for event tracking

Event tracking is essential for tracking feature usage, progress towards product goals, and extracting actionable insights. Userpilot lets you create event tags without writing any code, view all your goals from a single dashboard, and sync event data to your integrations.

Here’s how you can use Userpilot as an event-tracking tool:

  • No-code tagging: Userpilot’s no-code tagging capabilities let you set up event tracking for buttons, features, and elements. You can track clicks, hovers, or user inputs. You’ll also be able to group multiple events as a custom event to give you more accurate insights.

  • Event goals: The Goals dashboard will let you track how many users have performed a desired action. You can also track users who have completed a specific event and see how that impacts other aspects of their journey down the line, such as feature usage or upsell events.

  • Third-party integrations: Userpilot integrates with dedicated analytics tools like Amplitude, Mixpanel, Heap, and more. This lets you seamlessly stream event data to other tools in your tech stack and get a clearer view of key events across the entire user base.

Userpilot’s behavioral analytics

Behavioral analytics make it possible to monitor user activity, group data into cohorts, and extract relevant metrics/insights. Userpilot lets you tag features to see how users interact with them, compare goals by cohort, and create trend reports that track behavioral patterns over time.

Here are some Userpilot features you can use for user behavior tracking:

  • No-Code Feature Tagging: Userpilot’s click-to-track feature tagger lets you mark features, buttons, and elements with the Chrome extension. You’ll be able to track user interactions such as clicks, hovers, or inputs to get an accurate behavioral view for specific features.
  • Funnel Reports: Funnel reports show you the total number of users that enter a funnel and the percentage of users that complete each step. This can help you track behavioral paths and see which stages most users get stuck on.
  • Trends Reports: Generating trends reports will help you visualize the occurrence of key events over time and break down these analytics by device, browser, operating system, country, signup date, or even individual user IDs and email addresses to see granular behavioral analytics.

Userpilot’s feature tags

Tracking feature adoption is essential to identify under-utilized features and push users toward discovering them. Userpilot lets you tag features without writing any code, track adoption through engagement analytics, and visualize feature usage with heatmaps.

Here’s how you can use Userpilot to conduct feature audits and drive feature adoption:

  • No-code tagging: Userpilot’s no-code feature tagger lets you add tags through the Chrome extension’s visual builder. You’ll also be able to select whether the tag should track clicks, hovers, or text inputs from users to get contextual data that reflects actual feature usage.

  • Feature tags: The advanced feature analytics of Userpilot lets you track feature performance trends, see the top 20 features across your user base, and see granular data for individual features. You’ll also be able to filter your data by segment, company, or time period.
  • Usage heatmaps: Userpilot heatmaps show you the features/elements with the most interactions. Heatmaps can be generated on the Features & Events dashboard by clicking on a tagged feature, editing it in the builder, and then clicking the heatmap icon on the bottom toolbar.

Userpilot’s user journey mapping

User journey mapping helps you visualize all the interactions between users and your product as they try to achieve a particular goal. Userpilot’s detailed user analytics and funnel/trend reports help you track customers as they progress through different stages of their journey.

Here are the Userpilot features you can use for user journey mapping:

  • User analytics: The Users dashboard provides detailed analytics of your entire customer base. You’ll be able to sort by segment, company, or time period and add multiple filters to help you narrow results. You can also perform bulk actions and export user data in a CSV format.

  • Funnel reports: These reports help you visualize the user journey map by showing which stage, page, or action most users get stuck on. You’ll also be able to view breakdowns so you can see how the user journey changes depending on which OS, browser, or device type a user is on.

  • Trend reports: Userpilot’s trend reports offer behavioral insights such as how often users perform a specific action, the number of unique users who take that action, and where in the user journey these actions occur. You can also create custom metrics and build your own charts.

Userpilot’s user segmentation

User segmentation is essential for creating a personalized and contextual onboarding experience. Userpilot can segment users based on demographics, product usage data, NPS scores, and more. You can then trigger flows or filter analytics based on segments.

Here’s an overview of Userpilot’s customer segmentation capabilities:

  • Segment conditions: Userpilot lets you form segments by adding different conditions like user data, company data, features and events, etc. You can then use these segments as analytics filters or flow triggers later on.

  • Analytics filters: Userpilot’s product analytics and user insights dashboards can be filtered to only display data from specific segments (or companies). This will help you extract insights from certain cohorts and compare how adoption or activation varies from one segment to the next.
  • Flow triggers: Userpilot’s audience settings let you trigger flows for specific segments or target users that meet certain conditions. You can combine this with page-specific or event-occurrence triggers to show relevant flows to the right users at the most contextual moments.

  • External data: Userpilot integrates with tools like Amplitude, Google Analytics, Mixpanel, and Segment using a one-way integration. This means you can use the data inside Userpilot to build advanced segmentation and trigger contextual experiences. For more advanced use cases, the two-way integration with Hubspot lets you send and receive data, unlocking a full set of use cases.

What are the pros and cons of Userpilot?

Userpilot pros

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

  • No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
  • UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
  • Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
  • Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
  • Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
  • A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
  • Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
  • Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
  • Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
  • Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
  • Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Userpilot’s cons

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

  • Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
  • Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
  • Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Userpilot’s pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

  • Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, user feedback, and customization.
  • Growth: The Growth plan starts at $499/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
  • Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit and compliance (SOC 2/GDPR).


There you have it.

It should be easier now to make an informed decision whether UserIQ is your go-to option for Event tracking. Ultimately, the best choice will depend on your product and current needs.

If you’re looking for a better alternative to UserIQ for Event tracking, book a Userpilot demo today to experience firsthand how it can enhance your user experience and drive product growth!

Looking for a Better Alternative for Event Tracking? Try Userpilot


  • 14 Day Trial
  • No Credit Card Required
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