Heap vs. Mixpanel: Which Is Better for Your Product Growth?
Heap is favored for fast, no-code engagement while Mixpanel excels in deeper analytics and orchestration - Userpilot combines powerful engagement, built-in analytics, and surveys with better usability and value across all three.
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| Feature / Criteria | Heap | Mixpanel | Userpilot |
|---|---|---|---|
| Core Function | Product analytics tool | Product analytics tool | Product growth & analytics platform |
| Data Tracking | Automatic event capture | Manual event tracking setup | Automatic event capture & no-code event & feature tracking |
| Ease of Setup | Easy setup but steep learning curve | Moderate – requires engineering setup | No-code setup via Chrome extension |
| Real-time Insights | ✅ Yes | ✅ Yes | ✅ Yes |
| Session Replays / Heatmaps | ✅ Available | ❌ Not included | ✅ Session replays |
| Funnel & Retention Analysis | ✅ Yes | ✅ Yes | ✅ Yes |
| Segmentation | Limited (event/property-based) | Advanced (unlimited cohorts) | Advanced (behavior-based segmentation) |
| Engagement Layer (In-app experiences) | ❌ None | ❌ None | ✅ Full no-code engagement layer (flows, tooltips, modals, checklists, banners) |
| A/B Testing | ✅ Limited | ✅ Limited | ✅ Built-in |
| User Feedback (NPS, Surveys) | ❌ No | ❌ No | ✅ Yes (NPS, CSAT, CES, custom surveys) |
| Feature Adoption Analytics | ✅ Yes | ✅ Yes | ✅ Yes (feature tagging & trends) |
| Collaboration Tools | ✅ Shared Spaces | ✅ Dashboards & reports | ✅ Shared dashboards & saved reports |
| Integrations | 100+ (including Userpilot) | 100+ | 30+ (2-way with HubSpot; includes Mixpanel, Amplitude, GA, Heap) |
| Mobile Support | ✅ Yes | ✅ Yes | ❌ Web-only |
| Onboarding Tools | ❌ No | ❌ No | ✅ Interactive walkthroughs & resource centers |
| Learning Curve | High | Moderate to high | Low – intuitive UI |
| Pricing Transparency | ❌ Quote-based | ✅ Starts free; paid from $20+/mo | ✅ Transparent – starts at $299/mo |
| Free Plan | ✅ Yes (10k sessions/mo) | ✅ Yes (20M events/mo) | ❌ No free plan |
| Best For | Teams needing automated data capture | Teams needing deep analytics | Teams wanting to connect analytics + action |
| Limitations | No engagement layer, limited segmentation | No engagement or feedback layer | Web-only, no freemium |
| Unique Strength | Automatic data collection | Powerful analytics depth | Combines analytics + onboarding + feedback |
Userpilot: A Better Alternative to Heap and Mixpanel
Why teams pick Userpilot: it’s easier for product/CS/marketing to ship in-app experiences quickly, measure impact with built-in analytics (no extra tools), collect feedback with rich surveys, and support users with a searchable resource center—without piling on expensive add-ons or engineering time.
| Category | Userpilot | Heap/Mixpanel |
|---|---|---|
| Analytics | Offers core analytics for feature usage, trends, and funnels - enough to identify friction points and measure adoption. | Heap and Mixpanel both provide deeper event-level analytics and cohort analysis. However, they lack tools to act on insights directly. |
| Event Tracking | No-code feature tagging and event tracking for clicks, hovers, and form fills. Custom events can be created in minutes. | Heap offers automatic event capture but requires cleanup and labeling; Mixpanel requires manual setup with developer input. |
| Engagement | Full suite of no-code UI patterns (modals, tooltips, banners, slide-outs, walkthroughs) for onboarding and adoption. | Neither Heap nor Mixpanel has an engagement layer - you’ll need separate tools to create in-app experiences. |
| Surveys | Built-in NPS, CSAT, CES, and custom surveys with 14 templates. Unified analytics dashboard for response tracking and targeting. | Heap and Mixpanel don’t include feedback tools - require external integrations or survey platforms. |
| Resource Center Hub | Create a branded in-app resource center with videos, flows, chatbots, or documentation to reduce support load. | Not available in Heap or Mixpanel - both are analytics-only platforms. |
| Segmentation | Segment users by behavior, engagement, or lifecycle stage to deliver personalized flows and messages. | Heap and Mixpanel support powerful segmentation for analytics, but not for triggering in-app experiences. |
| Mobile | Web apps only (no mobile app support yet). | Heap and Mixpanel support both web and mobile analytics. |
| Pricing | Transparent pricing from $299/mo. Includes analytics, engagement, and feedback in one tool. | Heap’s paid plans start around $3,600/yr; Mixpanel’s Growth plan starts at $20+/mo but enterprise features cost significantly more. |
| Integrations | Two-way integrations with tools like Amplitude, Mixpanel, Heap, Segment, HubSpot, and GA. | Heap and Mixpanel integrate with analytics and marketing tools but lack no-code engagement integrations. |
What Userpilot's Customers that Switched from Heap or Mixpanel Say
Why teams pick Userpilot: it’s easier for product/CS/marketing to ship in-app experiences quickly, measure impact with built-in analytics (no extra tools), collect feedback with rich surveys, and support users with a searchable resource center—without piling on expensive add-ons or engineering time.
Bouwe Metz
Customer Journey Expert
1000+ Training Hours Saved with Userpilot
“Userpilot helps us reduce a lot of 1:1 onboarding calls. We never had such a high rate of trained people getting live on the first day.”
Leyre Iniguez
Customer Experience Lead
100% Built Without Developer Involvement
"Heap was complicated to set up and maintain. Userpilot is easier to configure and to work with. I’m getting much more value.”
Moving from Heap or Mixpanel?
Userpilot's Dedicated Migration Services
Our team handles the heavy lifting so you can switch without disruption
Streamline your transition to Userpilot:
- Like-for-like rebuilds of key flows, checklists, and surveys
- Event & segment mapping (including autocapture enablement)
- Analytics parity (dashboards, funnels, cohorts set up for you)
- Data & integration handover (HubSpot/Salesforce/Segment, etc.)
- Timeline-driven plan with QA, A/B validation, and rollout support
Heap, Mixpanel or a Better Alternative?
Userpilot goes beyond analytics by combining insights with in-app engagement and feedback tools—helping SaaS teams turn data into action, unlike Heap, Amplitude, or Mixpanel.