Chameleon vs Walkme: Which Is Best For Your SaaS?
Thinking whether to go for Chameleon vs Walkme? Choosing the right user onboarding software is critical for SaaS companies these days.
This article is going to dive into the Chameleon vs Walkme debate and try to answer a key question.
Which is the better tool for user onboarding, as well as other use cases? Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?
Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Chameleon and Walkme – as well as compared it to an alternative solution that may be better in some situations.
TL;DR:
- Both Chameleon and Walkme are SaaS tools that are used for user onboarding, user analytics, and user feedback.
- With Chameleon, you can create product tours to provide guided tours to customers, customize them with different styling options, create microsurveys to collect feedback, run A/B tests to compare product experiences, etc.
- Walkme consists of 3 elements: WalkThrus, SmartTips, and ShoutOuts and helps you create interactive walkthroughs with those.
- If you want to try a better alternative to Chameleon and Walkme, then check out Userpilot.
- With Userpilot, you can build a huge variety of user onboarding experiences and in-app guidance flows without writing any code.
- Userpilot allows you to collect customer feedback, track in-app behavior and user interactions with your in-app experiences, as well as act on these insights.
- With Userpilot you can create custom user segments based on survey responses or NPS scores and trigger specific in-app flows for them.
Try the best user onboarding tool for your SaaS now!
Chameleon vs Walkme – similarities and differences
Chameleon and Walkme are both applications for user onboarding, user analytics, and user feedback with several areas of overlap. Both Chameleon and Walkme are popular SaaS tools used mostly for user onboarding in SaaS companies. Both products have several similar features.
However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.
They also have very different pricing plans. Let’s look at the details.
Chameleon vs Walkme for user onboarding – similarities and differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – Chameleon or Walkme – is the best option depending on your use case.
Chameleon for user onboarding
You can build widgets (launchers) and classic guides and tours with Chameleon as the main drivers of user onboarding.
Here’s how Chameleon’s main functionality helps with user onboarding:
- Chameleon’s product tours help you build flows for guidance. You can use several UI patterns for this: modals, banners, tooltips, and hotspots.
- You can customize the styling (font, color, opacity, etc) of your product tours and even add in some CSS styling if you want advanced branding.
- Launchers are where Chameleon is different compared to its competitors. These are in-app widgets that can open checklists, small help widgets, or notification centers. The downside is that you can’t have one launcher with multiple types of content.
- You can target content to different user segments based on multiple data sources including event triggering.
- Ability to use micro surveys with great customization and question-and-answer types.
- On Growth Plan and higher, you also get access to more functionality like A/B testing, multiple environments, localization (Enterprise plan only), and advanced integrations like Hubspot
All in all, Chameleon has good functionality for user onboarding but will be very limited on the Startup plan as you only get one Launcher and five micro surveys.
To build contextual and efficient user onboarding you will need more than that. Considering what you get for the money, Userpilot offers much better value.
Walkme for user onboarding
WalkMe user onboarding solution consists of 3 main guiding elements: WalkThrus, SmartTips, and ShoutOuts. These allow you to provide interactive in-app guidance to your customers.
Let’s have a quick look at each of these functionalities and how they help with user onboarding:
- WalkMe’s WalkThrus are its primary engine for creating user onboarding experiences. They overlay the target software or web app and provide on-screen guidance to help users complete tasks. In most cases, this means step-by-step instructions and tips that lead users from a starting point to the completion of a given task.
- SmartTips are also a form of on-screen guidance, but they’re less about the process and more about resolving points of friction. For example, with a SmartTip you can trigger a small note to pop up suggesting relevant links or giving more information about how to complete a form.
- ShoutOuts operate like SmartTips but are geared toward in-product messaging. You can trigger them to pop up and give more information about relevant features, new updates, or product promotions.
- WalkMe also offers a couple of other more niche features for onboarding. For example Launchers (buttons that launch other WalkMe features or experiences), surveys, and an ActionBot (automated robot chat to help users resolve issues and answer questions).
Better alternative for user onboarding – Userpilot
Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.
You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.
Here’s what you’ll get when you start using Userpilot:
- Forget about coding in-app experiences: Userpilot is a no-code solution and only requires your dev to install a line of javascript inside your app and for you to download a chrome extension that opens up the visual builder.
- Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, microsurveys, NPS surveys, in-app resource center).
- Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
- Create and track combinations of in-app events like clicks, hovers and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
- Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
- Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.
The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.
Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.
Try Userpilot – the best user onboarding solution for SaaS
Chameleon vs Walkme for user analytics – similarities and differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality for user analytics. That way, we’ll be able to figure out which tool – Chameleon or Walkme – is the best option depending on your use case.
Chameleon for user analytics
Chameleon doesn’t shine when it comes to user analytics as they don’t really have their own dedicated analytics. But it does offer the minimum data you need.
It also integrates both ways with well-known analytics tools so this might justify the lack of their own reporting.
Here’s what you can expect from Chameleon’s product and user analytics data:
- A/B testing so you can measure the impact of your flows randomly on a sample group of users.
- You can track events using the integration available with popular product analytics tools or by setting up custom events via the API (you will need a developer to set these up).
- You can create user segments based on different user properties (attributes of the user), custom user events, experiences, and flows activity, or Chameleon tags ( added manually to specific users).
- Chameleon doesn’t have a dedicated analytics dashboard.
Chameleon relies a lot on their integration with powerful analytics tools so they haven’t really worked on building its own analytics. Due to this, you might find it limited when it comes to analyzing user engagement and targeting in-app experiences unless you also pay for the other tools.
Walkme for user analytics
WalkMe offers powerful analytics and insights to get a good understanding of your users so that you can create personalized flows for them. It has built-in features, such as funnels, session playback, etc to dive deep into your user’s behavior.
Now let’s have a quick look at what WalkMe’s analytics functionality offer:
- Real-time insights on how customers interact with your web or desktop app.
- Employee engagement data across your tools stack.
- Capture interactions such as clicks, page views, input changes, key presses, form submissions, element selections, etc.
- Session playbacks that help you uncover friction points across the user or employee journey.
- AI analytics capabilities that allow you to understand, predict and act on user data.
- Integrate with internal tools, such as Salesforce to get more insights and analyze user behavior.
Better alternative for user analytics: Userpilot
You can’t drive success, no matter what your goals are, without proper user analytics.
How would you know what needs to be improved?
When it comes to proper user onboarding that drives long-term product adoption, Userpilot has the right analytics to help you succeed.
Let me explain.
I’m not talking about product usage only. Analytics is about collecting customer feedback, and tracking in-app behavior but also tracking how users engage with your in-app experiences. Right?
You need all of these for a proper picture of how healthy your product is. And then you need to be able to act on those insights.
That’s where proper user segmentation capabilities come in. And Userpilot has you covered here.
Userpilot has really improved in terms of its analytics functionality in recent years, and now offers the most robust functionality from all the product adoption platforms (including Pendo, which has always taken prime in user analytics.)
In short, Userpilot analytics allows you to:
- Track all of your user interactions with your app – without coding- with the powerful feature tagging functionality, you can simply tag your users’ actions (clicks, hovers, form fills) with a no-code, point-and-tag editor on top of your product.
- See all your user clicks, activity trends, etc. in an easy-to-use dashboard – Userpilot also allows you to drill down into feature usage, down to the individual user level, as well as company level.
- Analyze your user paths from up to 4 pages at a time, at a glance.
- Create ‘user funnels’ made up of feature tags and tracked events, and see where your users are dropping out of the funnel – and act on these drop-off points instantly with in-app experiences.
- Track feature usage by user segments with heatmaps, directly on the different pages of your product.
- Create and track combinations of in-app events like clicks, hovers and form fills, and then analyze all these interactions under your own custom events, which you can build without code or API calls.
- Create custom events that consist of feature tags as well – or combinations of tracked events you’ve passed through the Userpilot track script with features you have tagged with the Chrome Extension.
- The powerful trends overview allows you to filter your events and feature tags’ usage by segments, time period, and even company. This allows you to track and analyze event usage trends and even drill down to the individual users (or companies) who engaged with specific custom events and show them the right in-app experience.
- Apart from product usage data, Userpilot also has built-in analytics for in-app engagement with in-app flows and experiences.
- Analyze how users engage with your checklists or resource center modules, identify trends, and A/B test different approaches to improve engagement.
- Last but not least, Userpilot allows you to use all that data to build highly granular user segments and reach users with the right engagement flows at the right time.
- You can even create user segments based on survey responses or NPS scores.
Now, with so much power on your hands – what are you going to do with all this data?
Try Userpilot – the best user analytics solution for SaaS
Chameleon vs Walkme for user feedback – similarities and differences
Finally, most SaaS companies considering Chameleon vs Walkme want to look at their functionality for user feedback. Let’s dive into it in more detail.
Chameleon for user feedback
Here’s how you can collect user feedback with Chameleon:
- Build different types of micro surveys (limited to 5 on the Startup plan) such as NPS, CSAT, CES, Opt-in, and custom feedback types.
- Personalize the surveys as you wish (you will need help from a developer or may require CSS skills).
- You can select the survey’s frequency and whether you want it to repeat.
- You get access to basic completion reports. Most of the additional data will need to be analyzed in your analytics tools that Chameleon integrates with and sends data to.
- You will see your NPS score in the reports but for the rest of the micro surveys, you will need analytics tools.
It’s great that Chameleon lets you build beautiful micro surveys but it might not be the best tool if you want to analyze the data and most importantly act on it. For example, with Userpilot you can create custom user segments based on survey responses or NPS scores and trigger specific in-app flows for them.
Walkme for user feedback
Walkme allows collecting feedback from users so you can make data-driven decisions and improve your product experiences.
Here is what Walkme’s user feedback functionality can offer you:
- Create different types of surveys such as NPS, CSAT, and CES and customize them with different question types such as free text, single selection, multiple selections, and rating to gather feedback from users.
- Implement surveys at any stage of the customer journey to pinpoint areas of improvement and collect ongoing data.
- Analyze the survey results and data in the “Insights” section.
- Customize the design of the surveys with CSS and make sure they are aligned with your brand colors and style.
- Set frequency rates and decide how often and when the surveys should appear to end users.
Better alternative for user feedback – Userpilot
There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.
First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.
You can do all these with Userpilot. In short, you can:
- Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
- Analyze NPS scores, tag responses, and use the data to create specific user segments.
- Build and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
- Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.
The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.
For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.
Conclusion – which tool is better for your SaaS, Chameleon or Walkme?
Hopefully, this post helped you decide whether Walkme or Chameleon is more appropriate for your company. As you can see – both have many upsides and downsides.
Undeniably, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.
If you’re interested in finding more book a demo with our team here!
Try Userpilot – the best user onboarding solution for SaaS
