ChatGPT for Product Managers: 13 Best Prompts

ChatGPT for Product Managers: 13 Best Prompts cover

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers.

A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

Still, harnessing the power of ChatGPT requires the use of creative prompts. In this article, we unlock the best ChatGPT prompts to elevate your product management process.


  • The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research, analyze data (app store reviews, user feedback, etc.), create content, and more.
  • Use ChatGPT to learn as much as possible about your rivals and your target market. Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc.
  • Use ChatGPT as a brainstorming partner for product ideas, feature ideas, product names, etc.
  • Task ChatGPT with identifying and formulating the best pricing strategy for your industry.
  • ChatGPT can create broad multi-year roadmaps that prioritize the most critical feature requests, ideas, or improvements.
  • Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas.
  • ChatGPT can also help you make sense of large datasets. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns.
  • Have ChatGPT brainstorm ideas to improve your onboarding process. You can also make its response more specific by passing your target product into your prompt.
  • Ask ChatGPT to identify the best KPIs for measuring the success of a new feature. You can also ask it for suggestions to get you started.
  • If your goal is to drive product growth through exceptional product management, Userpilot can help. Book a demo today to begin!

How ChatGPT can benefit product managers

Picture this: you’re a product manager juggling a gazillion tasks and your brain feels deflated. The latest “urgent” deadline looms large, but inspiration is scarce and you have no idea how to proceed.

Enter ChatGPT, a powerful tool that uses natural language processing to understand queries and provide human-readable responses. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like:

chatgpt for product managers
Benefits of ChatGPT for product managers.
  • Idea creation: Use ChatGPT to generate new feature ideas, campaigns, blog post topics, product differentiation ideas, and more.
  • Market and user research: Analyze survey responses, user reviews, and social media comments to gain deeper insights into your users and their motivations, pain points, and desires.
  • Data analysis: Feed data into ChatGPT to identify patterns and trends. ChatGPT can help you make sense of customer demands, thus, allowing you to stay ahead of the curve and design future-proof products.
  • Stakeholder management and communication: Use ChatGPT to generate boilerplate emails and presentations for stakeholders. ChatGPT can also summarize long reports, extract key takeaways, and generate meeting agendas, enhancing stakeholder management.
  • Content creation: Generate persuasive and clear marketing messages that effectively communicate your product’s value. You can also use it to craft engaging blog posts, write simplified product documentation, etc.

13 ChatGPT Prompts for product managers

The key to unlocking ChatGPT’s potential lies in your ability to craft the perfect prompts. Let’s now consider 13 of the best ChatGpt prompts for product managers.

#1: Perform market research

Unmask your rivals with ChatGPT market research. Find the top competing products in your sector, identify alternatives, get market size information, perform a SWOT analysis, etc.

For example, let’s assume you’re a product manager for a collaborative story-sharing platform. You may want to learn who your top competitors are, their value proposition, and their weaknesses.

Prompt 💡: I am creating a {writing app where you can share stories and write together}. Can you help me with a list of the top 3 competitors in this space, their value propositions, and their weaknesses? Please put data in a tabular format.

chatgpt market research prompt
ChatGPT performs market research.

💡 Other prompt ideas when researching market conditions include:

  • What are the demographic characteristics of our target audience (age, gender, location, income, etc.)?
  • What is the annual growth rate of the market?
  • How do customers currently discover and purchase products in our market?

#2: Brainstorm product ideas

Are you considering creating a new product but have no idea what problems to solve? ChatGPT can serve as a product ideation buddy to run through potential problems or scenarios and identify product ideas.

For example, you may want to jump on the AI bandwagon by creating a product that leverages AI to solve user problems. Here is a prompt that could help:

Prompt 💡: Generate 3 product ideas that use AI to solve problems users face when creating tooltips.

chatgpt product ideas
ChatGPT generates AI-powered product ideas.

Cool, right? What’s even cooler is that you can ask follow-up questions to better understand the product. If you’re already in product management for a specific product, you can also ask about product feature ideas.

💡 Consider some other helpful prompts to drive the ideation process:

  • How can emerging technologies like AI, blockchain, or augmented reality be applied to create new products or improve existing ones?
  • Who is our target audience, and what are their needs, desires, and preferences?
  • Can we identify underserved or niche user groups with specific needs?
  • How can we enhance the user experience in a particular domain?
  • What gaps exist in the market that competitors are not addressing?
  • How can we differentiate our product from existing solutions?
  • What are the trends in our industry, and how can we adapt to them?

#3: Build a product pricing strategy

Are you set to complete the next million-dollar product but have no idea how to price it? ChatGPT can help you analyze your target industry, identify the best pricing strategies, and ultimately formulate a strategy for you.

For example, if you’re working on a product that facilitates commission-free stock trading, you can ask:

Prompt 💡: Analyze top competitors in {fintech market} and choose the best pricing model for a {tool that facilitates commission-free trades of stocks}.

pricing strategy prompt - chatgpt for product managers
ChatGPT analyzes the pricing models for commission-free stock trading.

Of course, this may not be enough to create a pricing model of your own.

💡 To help you create a final working strategy, you can use the following follow-up prompts:

  • What are the fixed and variable costs associated with developing and maintaining the product?
  • How does the pricing need to cover operational expenses and ensure profitability?
  • What is the break-even point for the product?
  • What are competitors charging for similar products or services?
  • Can you leverage competitive pricing strategies (e.g., price matching, undercutting, or differentiation)?
  • Should you opt for a one-time purchase, subscription, or freemium pricing model?

#4: Create a product roadmap

Use ChatGPT to help you prioritize the features and functionalities that are most important to your users or target audience. ChatGPT can create a broad roadmap or break it down into smaller tasks to make your work easier.

For example, you can prompt ChatGPT to create a multi-year product development roadmap, categorized by quarter.

Prompt 💡: For the suggested features, build a multi-year product roadmap, categorized by each quarter: {In-app flow builder} {survey templates} {Product usage analytics}

product roadmap - chatgpt for product managers
ChatGPT creates a multi-year product roadmap.

💡 Other helpful prompts that can help you isolate the most critical feature ideas, identify feature improvements, and more, include:

  • What is the long-term vision for our product?
  • What are the most critical features or improvements to address first?
  • How will we phase the releases of new features or updates?
  • What is the expected timeline for the product roadmap?
  • What are the key features or enhancements we plan to include?

#5: Create a user persona

A key part of your role as a product manager involves creating a vivid user persona(s) to drive your development plan.

ChatGPT goes beyond demographics to identify the motivations, goals, and frustrations of your personas. It generates detailed profiles of your target users to guide you in designing features that resonate with them.

In this example prompt, we ask ChatGPT to identify examples of successful user personas in various industries. If this is your first time creating a user persona, the response gives you an idea of where to begin.

Prompt 💡: Can you share examples of successful user personas in various industries?

chatgpt user persona
ChatGPT lists the most successful prompts in different industries.

💡 Other example prompts to help you create accurate personas for your product include:

  • How can I create detailed and accurate user personas for my product or service?
  • Can you guide me in conducting user research to gather insights for building user personas?
  • What strategies can I employ to keep user personas up-to-date and relevant over time?
  • What role do empathy and user empathy mapping play in creating user personas?

#6: Write user stories

User stories help make your marketing copies truly user-centric and outcome-oriented. Sometimes, though, coming up with the right story for a product feature can be challenging.

Enter ChatGPT! In this example, we fed ChatGPT with a product requirements document (PRD) and asked it to craft relevant user stories from the document.

Prompt 💡: This is my PRD, can you help me craft user stories from this?

chatgpt user stories
ChatGPT creates user stories for features in a PRD.

💡 No, you do not need a PRD to get a user story from ChatGPT. For example, you can use prompts like these to generate a story for a specific feature:

  • Help me draft a user story for a seller who needs to update their product listings.
  • I need a user story for a website visitor who wants to sign up for our newsletter.

#7: Analyze user feedback

Feed ChatGPT with user reviews, survey responses, social media comments, or any other form of user feedback, and ask it to analyze it for their needs and preferences.

ChatGPT can identify common themes and patterns in the feedback, helping you prioritize features/functionalities/complaints. For example, you can ask ChatGPT to categorize the sentiments in the feedback data.

Prompt 💡: Here is some feedback from our customers. Can you categorize them as positive, negative, and neutral?

customer feedback analysis - chatgpt for product managers
ChatGPT groups feedback according to their sentiment.

💡 Other examples include:

  • Analyze the sentiment of this customer feedback and provide a summary of the overall sentiment.
  • Identify any common trends or recurring issues in the customer feedback.
  • Extract key insights or actionable recommendations from this customer feedback.
  • Compare the feedback from different sources or periods to identify any changes or improvements.
  • Highlight positive feedback that can be used for testimonials or marketing materials.
  • What are the main customer pain points you identified from this feedback?

#8: Perform data analysis

Use ChatGPT to analyze user data and extract key takeaways for data-driven decisions. ChatGPT can analyze financial datasets, user reviews, survey responses, social media comments, etc., to identify trends and suggest hypotheses.

For example, you can ask ChatGPT to analyze sales data and provide future forecasts like this:

Prompt 💡: Please analyze the following sales data and create forecasting for Q1 2024.

chatgpt data analysis
ChatGPT creates Q1 forecasts based on prior data.

💡 Other ways you can get ChatGPT to provide insights from data include:

  • Please analyze this dataset and provide key insights.
  • Perform a regression analysis on this dataset and interpret the results.
  • Provide a summary of descriptive statistics for this dataset.
  • What are the correlations between these variables in the dataset?

#9: Improve customer onboarding

Product managers can work with ChatGPT to brainstorm customer onboarding ideas. You can ask ChatGPT for generalistic ideas to improve your onboarding process, such as:

Prompt 💡: How can I improve customer onboarding to drive free trial conversions? Consider factors like artificial intelligence, automation, self-service support, creating onboarding experiences, etc.

customer onboarding - chatgpt for product managers
ChatGPT provides general customer onboarding ideas.

However, you can also make ChatGPT’s response more specific by asking it to think as a product manager for your company.

For example, you can prefix your question with: “As a product manager for [your product], how would you…?”

💡 Other sample ChatGPT prompts for onboarding, include:

  • Can you provide suggestions to improve the new user onboarding process at [your product]?
  • How can we enhance our customer onboarding to increase user engagement?
  • Do you have any ideas for using automation to streamline customer onboarding?
  • What strategies can we implement at [your product] to reduce user drop-offs during the onboarding journey?
  • What tools or technologies can help us improve our onboarding process?

#10: Improve product management process

Wondering how you can improve your existing product management processes and workflow? From time management tips to product recommendations, ChatGPT can chip in with advice to get you started.

Consider this prompt, for example, and ChatGPT’s response below:

Prompt 💡: Give me a list of product management tools that can help me improve team processes, communication, and time management. Please put data in a tabular format.

chatgpt product management tools
ChatGPT for product managers.

💡 Other examples include:

  • How can I improve our product management processes to enhance efficiency and productivity?
  • What are the key skills and qualities that make a successful product manager, and how can I develop them?
  • What strategies can help me prioritize features effectively and align them with customer needs?

#11: Identify key performance indicators for a specific feature

Use ChatGPT to curate the best key performance indicators (KPIs) for measuring the success of a new feature.

Prompt 💡: Create a list of KPIs for a new feature called survey analytics. survey analytics which helps users to visualize historical data and quickly spot trends and insights.

chatgpt top kpis
ChatGPT identifies the best KPIs for a feature.

💡 You can also ask ChatGPT for suggestions to get started, tools to work with, and more. For example, some other possible prompts include:

  • What are the industry benchmarks for Customer Lifetime Value (CLTV) in the tech sector?
  • Analyze our user engagement KPIs and provide insights into improving them.
  • Help me create a KPI dashboard for our marketing team.
  • Recommend tools for monitoring and visualizing KPIs for an e-commerce business.

#12: Create a questionnaire

Stuck in a creative rut? Unsure how best to phrase a question to draw out the best possible response? Ask ChatGPT to weigh in with its suggestions. Consider this prompt and GPT’s response, for example:

Prompt 💡: Create questions for a customer interview regarding a new feature that rolled out a month ago.

chatgpt as a questionairre generator
ChatGPT provides a list of questions for a customer interview.

💡 Other examples include:

  • Provide me with questions to assess customer satisfaction with our latest release.
  • Create questions for a survey to identify areas for product improvement.
  • Generate questions for gathering feedback on our product’s usability.

#13: Identify feature limitations

Finally, you can also ask ChatGPT to critique a new feature or a feature idea and identify potential weaknesses and challenges in the feature. An excellent prompt for this is:

Prompt 💡: What are the potential drawbacks and challenges associated with implementing an AI-based feature in my task management app?

ChatGPT feature limitations
ChatGPT critiques a feature.

💡 Other examples:

  • What are the known limitations of our [specific feature]?
  • Can you provide insights into any performance bottlenecks in [feature]?
  • What are the documented limitations of [feature] in our product documentation?


Sometimes, all you need from ChatGPT is a bit of critical thinking. At other times, you want it to handle or even automate repetitive tasks. Hopefully, the prompt ideas in this article can help you get started as needed.

And if you need help getting started with user feedback collection, customer onboarding, or product analytics, Userpilot has all of the tools you need. Book a demo today to learn more!

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