Tag: product adoption strategy

Product Experience
Is the Freemium Business Model Right for Your SaaS?
February 12, 2021

The two prevailing schools of thought for the Freemium Business Model are either: Freemium is dead (ok...when was the funeral?)Freemium works depending on certain conditions (some say it might be best to use in the seed stage) However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) found something interesting to add to this debate. Of the 1000 companies we signed up for to study their onboarding, 73% of...

read more
Product Experience
Customer Journey Analytics: Don’t Let All That User Data Make You See The Forest for The Trees
January 27, 2021

Customer journey analytics is your greatest resource in making sense of your user data. It can save you from not seeing the bigger picture or ‘not seeing the forest for the trees’. But can you take action on those insights? If all the data we collect to create better products and customer experiences were trees, each company could plant its own forest. But the challenge isn't planting the trees. It's being able to look from above and see...

read more
Product Experience
Product Adoption Strategy - How to Create One and Fix The Black Hole in Your Product Growth Strategy? PART 1
October 15, 2020

Say ‘Product Roadmap’ and every product person knows what you mean. But Product Adoption Roadmap (or Product Adoption Strategy) and you get people scratching their heads. The poll I run in our Product Marketing & Growth group speaks volumes: This illustrates well what a Product Growth and Retention expert and a Product Marketer at Varicent, Aditi Gupta said to me recently in a private conversation: "Product Adoption" is a huge black hole...

read more