Fullstory vs Userpilot: The All-in-One Growth Solution
Fullstory captures behavior, but Userpilot connects it to outcomes, empowering product teams to onboard, engage, and retain users at scale.
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| Feature | Fullstory | Userpilot |
|---|---|---|
| Core Purpose | ⚠️ Primarily a session replay and heatmap tool for visual UX insights | ✅ All-in-one platform for analytics, engagement, onboarding, and feedback |
| Ease of Use | ⚠️ Requires setup and dev input for custom events | ✅ 100% no-code setup, intuitive visual builder, ready to use in hours |
| Product Analytics (Funnels, Paths, Retention) | ⚠️ Limited quantitative analytics, mainly qualitative insights | ✅ Full analytics suite with funnels, paths, trends, and retention reports |
| Event Tracking (Autocapture, Custom Events) | ⚠️ Autocapture for basic actions, but custom events need developer support | ✅ Autocapture and custom events supported, retroactive tagging included |
| Session Replays | ✅ High-fidelity replays with frustration signals | ✅ Session replays fully integrated with analytics and feedback dashboards |
| Engagement & In-App Experiences | ❌ No in-app messaging or onboarding tools | ✅ Modals, tooltips, checklists, banners, and walkthroughs — all no-code |
| Surveys & Feedback (NPS, CSAT, Polls) | ❌ No built-in feedback tools | ✅ Built-in NPS, CSAT, CES, and custom in-app surveys with analytics |
| Resource Center & Self-Service Hub | ❌ Not available | ✅ Fully customizable in-app Resource Center with segmentation and analytics |
| A/B Testing & Experiments | ⚠️ Limited experimentation capabilities | ✅ Native A/B and multivariate testing with goal tracking |
| Segmentation & Targeting | ⚠️ Basic filtering by device or session properties | ✅ Advanced behavioral, company, and event-based segmentation |
| Mobile & Cross-Platform Support | ⚠️ Focused on web-based data, mobile support limited | ✅ Native support for web and mobile onboarding, flows, and analytics |
| AI Assistance | ⚠️ Detects frustration signals automatically | ✅ AI-assisted writing, localization, and content generation in-app |
| Dashboards & Reporting | ⚠️ Strong qualitative insights, weak visual dashboards | ✅ Unified analytics dashboards, retention, path, and cohort reporting |
| Pricing / Total Cost of Ownership | ❌ Custom quote only, median cost $28K/year, no transparency | ✅ Transparent pricing from $299/month, scales fairly with usage |
| Best For | ⚠️ Enterprise UX and engineering teams focused on debugging | ✅ Product-led SaaS teams focused on adoption, activation, and retention |
Userpilot: From Watching Users to Engaging Them
Fullstory shows you what happens inside your product. Userpilot lets you act instantly, launching flows, surveys, and experiments without code or complex setup.
| Category | Userpilot | Fullstory/Alternatives (Heap, Amplitude, Hotjar) |
|---|---|---|
| Setup Speed & Time to Value | ✅ No-code setup with visual tagging, live in hours | ⚠️ Fullstory quick to start but limited to analytics; Amplitude and Heap require engineering setup |
| Product Data Agility | ✅ Combines autocapture with retroactive tagging and custom events | ⚠️ Fullstory captures interactions but lacks custom depth; Heap and Amplitude rely on manual event tagging |
| User Insight Depth | ✅ Integrated analytics, session replays, funnels, and retention reports | ⚠️ Fullstory qualitative only; Amplitude and Heap quantitative but siloed; Hotjar basic insights |
| Actionability of Insights | ✅ Turn insights into in-app actions with guides, checklists, and surveys | ❌ Fullstory shows behavior but offers no in-app engagement; Heap and Amplitude need separate tools |
| Guide Building & Customization | ✅ Drag-and-drop builder with modals, tooltips, and multi-step walkthroughs | ❌ Fullstory, Heap, and Amplitude lack guide-building; Hotjar limited to pop-ups |
| Scalability Without Complexity | ✅ Scales across web, mobile, and email without technical overhead | ⚠️ Fullstory web-only; Amplitude and Heap complex; Hotjar lacks enterprise features |
| Feedback & Experience Loops | ✅ Built-in NPS, CSAT, CES, and in-app surveys linked to analytics | ⚠️ Hotjar offers basic surveys; Fullstory and Amplitude depend on integrations |
| Experimentation & Growth Validation | ✅ Native A/B testing and multivariate experiments tied to goals | ⚠️ Amplitude supports experiments with setup effort; others require integrations |
| Localization & Personalization | ✅ AI-powered localization in 32+ languages with behavior-based targeting | ❌ Fullstory and Amplitude lack native localization; Hotjar manual translation only |
| Pricing Transparency & ROI | ✅ Starts at $299/month, all core features included | ❌ Fullstory hidden pricing (median $28K+/yr); Heap and Amplitude custom quotes; Hotjar cheaper but limited |
| Who It’s Built For | ✅ SaaS teams focused on activation, adoption, and retention growth | ⚠️ Fullstory suits UX/debugging; Amplitude and Heap for analysts; Hotjar for marketing visuals |
Why Product Teams Switch To Userpilot
After switching to Userpilot, SaaS teams no longer just watch user behavior; they act on it. With in-app flows, NPS surveys, and analytics in one place, they move from friction to activation in record time.
Bouwe Metz
Customer Journey Expert
1000+ Training Hours Saved with Userpilot
“Userpilot helps us reduce a lot of 1:1 onboarding calls. We never had such a high rate of trained people getting live on the first day.”
Leyre Iniguez
Customer Experience Lead
100% Built Without Developer Involvement
"The tool we were using was complicated to set up and maintain. Userpilot is easier to configure and to work with. I’m getting much more value.”
Moving from Fullstory? Userpilot's Dedicated Migration Services
Leave the transition to us. Go live fast, stay productive, and start growing sooner!
Streamline your transition to Userpilot:
- Like-for-like rebuilds of key flows, checklists, and surveys
- Event & segment mapping (including autocapture enablement)
- Analytics parity (dashboards, funnels, cohorts set up for you)
- Data & integration handover (HubSpot/Salesforce/Segment, etc.)
-
Timeline-driven plan with QA, A/B validation, and rollout support
Ready to Move from Analytics to Action with Userpilot?
Fullstory tracks behavior, but it stops there. Switch to Userpilot, a product growth platform that unites product insights, in-app experiences, and customer feedback so SaaS teams can drive real growth, not just data.