Chameleon vs Spekit: Which is Better for Customer Feedback?

Chameleon vs Spekit: Which is Better for Customer Feedback?

Is Chameleon or Spekit the best tool for customer feedback? And is there a better software that would better fit your needs?

With so many alternatives on review sites, it’s a bit tricky to really choose one.

It would be best to consider your priorities and the functionalities you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget. Right?

In this post, we’ll discuss exactly what the perfect tool for performing customer feedback should deliver and which will be the best choice for your company’s needs.

Let’s dive in!


  • Let’s explore how Chameleon and Spekit compare when it comes to collecting customer feedback.
    • Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.
    • Spekit doesn’t have traditional customer feedback collection features like qualitative surveys or NPS dashboards. However, it does offer a couple of (admittedly limited) options for collecting feedback from your employees who interact with Spekit’s resources or flows.
  • Considering functionalities and value for money, Userpilot is a better choice when it comes to collecting customer feedback. With features such as NPS surveys, in-app surveys, and survey analytics, it can help you with collecting and analyzing customer insights without coding.
  • Get a Userpilot demo and drive your product growth code-free.

Try Userpilot for Collecting and Analyzing Customer Feedback

What is customer feedback?

Customer feedback is important if you want to truly serve your customers and come up with solutions that can solve their pain points.

Here is why customer feedback matters:

  • Understand whether customers see value in your product and if it meets their needs.
  • Uncover weak spots of your product and bottlenecks that disturb the customer journey.
  • Make your customers voices heard and acknowledge them that they are important to you.
  • Collect real-time insights on the go as you’re introducing new features or product updates.

Must have features for customer feedback tools

On the lookout to find the best customer feedback tools? We’ve curated a list of the best tools that are trustworthy:

  • Userpilot: best customer feedback tool for creating NPS surveys without Userpilot branding and with NPS tagging capability.
  • Appcues: best customer feedback tool for creating mobile surveys.
  • UserGuiding: best customer feedback tool for creating different types of microsurveys.
  • Pendo: best customer feedback tool for feedback analytics.
  • Chameleon: best customer feedback tool for contextual in-product feedback.

Let’s dive deeper into how each stacks up for different company sizes, budgets, and jobs to be done!

Chameleon for customer feedback

Here are some remarkable features of Chameleon for getting user feedback:

  • Microsurveys: Create various microsurveys (up to 5 on the Startup plan), including NPS, CSAT, CES, Opt-in, and custom feedback types. You can customize your surveys but will need CSS knowledge for this, unlike other tools like Userpilot.

  • Survey triggering options: Choose the survey frequency and repetition settings.
  • Basic analytics: Access basic completion reports, while other data will be analyzed using integrated analytics tools from Chameleon. NPS scores will be visible in the reports, but additional analytics tools are required for other microsurveys.

It’s great that Chameleon lets you build beautiful microsurveys, but it might not be the best tool if you want to analyze the data and, most importantly, act on it. For example, with Userpilot you can create custom user segments based on survey responses or NPS scores and trigger specific in-app flows for them.

NPS surveys in Chameleon

What features make Chameleon an exciting tool for NPS surveys:

  • Microsurvey builder: There are different types of microsurvey to enable more customized UX and analytics based on your use case. Net Promoter Score is a type of microsurvey. Within microsurvey, you can customize components such as question text, button text, button action (whether a button redirects users, opens a new tab, etc.), styling components, and entry animation.
  • Labels: For each NPS microsurvey, you can easily adjust the labels from the Builder. Update the text or completely remove them by enabling the toggle. You can also personalize the Comments Steps based on whether a user was a: detractor (answered 0-6), passive (answered 7-8), or promoter (answered 9-10).

  • Input settings feature for microsurvey: You can quickly modify the input field for the desired message type with each input microsurvey. You have a choice of the following under Input settings: brief text, lengthy text, Email Number, and URL.

While Chameleon offers a chunk of great features for customizing and styling NPS surveys, Userpilot is the best NPS survey tool because it allows you to build customizable NPS surveys and other user feedback surveys, collect unlimited responses, analyze data, segment users, and automate in-app responses based on the score the user gives you.

In-app surveys in Chameleon

With Chameleon, you can launch microsurveys based on user attributes such as plan type, role, or previous replies – then trigger the next actions based on user sentiment.

Below is a brief overview of the features Chameleon offers for in-app surveys:

  • Integration with your favorite tools: Use tools like Typeform to launch in-app microsurveys and get user feedback.
  • Filters feature: Filter your surveys based on completion rate, date created, date last edited, tags, and so on. This helps to segment your surveys based on the number of users and their interactions with the surveys.
  • Trigger surveys based on users taking action: With this feature, you can easily direct your surveys to users who are consistent in taking action.

However, Chameleon lacks proper analytics to analyze your NPS or other survey responses over time. So if you want more in-depth analytics on your collected feedback, consider Userpilot.

Spekit for customer feedback


Source: Spekit.

Spekit doesn’t have traditional customer feedback collection features like qualitative surveys or NPS dashboards. However, it does offer a couple of (admittedly limited) options for collecting feedback from your employees who interact with Spekit’s resources or flows:

  • Knowledge Checks: Spekit’s knowledge checks are a gamified way to get your employees to recall and memorize key bits of information. This will help them retain the instructions for using third-party applications and increase the odds that they adopt the software long-term.
  • Sentiment Surveys: Spekit lets run sentiment surveys in the form of an emoji rating scale to measure how satisfied employers are with certain flows. Unfortunately, there’s no way to ask follow-up questions or get any other type of qualitative feedback through these surveys.
  • Feedback Limitations: In addition to the lack of qualitative feedback surveys, Spekit also lacks any product analytics that could be used to validate the (already limited) quantitative data that it collects.

NPS surveys in Spekit

Spekit doesn’t have NPS surveys. In fact, it lacks any form of customer feedback collection whatsoever because it’s an employee onboarding solution only meant for internal use (and with no user-facing features that are visible externally).

In-app surveys in Spekit

Spekit cannot be used to build in-app surveys for customer feedback collection since the tool is installed on a browser level and therefore only accessible by your employees. However, you can use Spekit to run feedback surveys that measure employee sentiment.

In addition to being limited to internal use, the usability of these surveys are further reduced by the fact that they can only collect quantitative data in the form of scalar emoji ratings with no text input. If surveys are a key use case for you then consider using alternatives like Userpilot or Pendo.

Pros and cons of Chameleon

Despite its strong performance when it comes to creating personalized and highly customized user experiences, Chameleon is not the most competitive tool when compared to similar products.

Here are three reasons why you might need to look elsewhere:

  • You are on a budget: To get access to all the needed tools for proper onboarding and adoption, you need to pay for the higher plans that can get expensive.
  • Requires CSS knowledge: Custom CSS works by targeting specific elements of Chameleon Experiences to change their styling. However not all users have an idea what CSS is all about, so, you need to be technically savvy.
  • Analytics are not advanced: Chameleon doesn’t possess robust analytics features like Userpilot does. You might want to consider another tool if you need accurate product and user analytics, without paying for additional tools.

Pros of Chameleon

From a wide array of features to aesthetic UI patterns that can create any flow no matter how customized they need to be, Chameleon is no doubt a powerful tool for scaling product adoption.

It works in a similar way to Userpilot and offers similar features: styling, analytics, templates, goals, A/B testing, and checklists.

Let’s look at the pros of using Chameleon:

  • Intuitive no-code builder: Chameleon comes with an easy-to-use Chrome Extension builder.
  • Engaging tour guides: Build interactive tours to onboard users, announce features, and create other customer in-product experiences using simple steps.
  • Good range of in-app messaging and UI patterns: Easy to create custom modals, slide-outs, tooltips, hotspots, launchers (checklists or resource hub), and more.
  • Full two-way and deep analytics integrations: Chameleon fits into your stack, and easily connects with your favorite tools to send data to, and from Chameleon. It offers the deepest integrations, with analytics tools, CRMs, and more.
  • Effective segmentation and targeting system: Leverage user data and experiences to structure effective marketing messages and tour guides for a specific target audience.
  • Advanced A/B testing: Drive continuous improvement of in-app messages and define the ideal user experience with precise A/B testing.
  • Rate limiting: No user wants to be overwhelmed with multiple product tours, in-app messages, and tasks. With rate limiting, you can reduce the number of user experiences — one step at a time, with clarity over speed.

Cons of Chameleon

While Chameleon is a deep production adoption tool with an array of great features, there are still some downsides. Here are the main cons of the tool:

  • Not entirely no-code: Early on, we stated that Chameleon can be used without code. True. But it is not a completely no-code tool. You’ll need the help of a technical-savvy employee in your team to sort out some build-up as the learning curve is steeper.
  • Hard-to-use interface: The new UI is a bit harder to use (a lot of clicking), and there can be minor bugs here and there.
  • Limited experiences: There are some limitations to the user onboarding flows. For instance, you can’t run multiple in-app experiences at the same time, as you can in Userpilot.
  • Pricey: The Startup plan is quite expensive (starts at $349/mo for 2500 MAU and includes just one launcher). This means you need to go for the Growth plan, where you pay more but save more at the same time.

Pros and cons of Spekit

Spekit is perfectly viable as an employee onboarding tool but its usability is limited by the narrowly focused feature set.

Here are a few scenarios where you should consider using alternative solutions instead of Spekit:

  • Onboarding Analytics: Despite Spekit focusing on (employee) onboarding it lacks the detailed analytics that you’d need to optimize your flows. You’ll likely need to use additional tools to collect and analyze data if you use Spekit as your primary onboarding platform.
  • UI Navigation: While installing the Chrome extension is fairly straightforward, actually navigating through its interface can be more difficult due to the subpar layout and performance issues.
  • Contextual Onboarding: If you want to create contextual onboarding flows for multiple segments then Spekit might not be the best tool. Its segmentation capabilities aren’t the best and there are plenty of other tools in the same space with better segment targeting features.

Pros of Spekit

Spekit is a handy solution for employee onboarding use cases.

Here are some of its main benefits:

  • Chrome Extension: Spekit can be installed in any web-based application and then accessed through the Chrome extension.
  • Knowledge Bases: You can build multiple knowledge bases with different formats for each respective team in your organization.
  • Internal Access: Your new employees will be able to find all the resources they need in a single place instead of having to ask coworkers multiple questions per day.

Cons of Spekit

Spekit has notable limitations that could be a deal-breaker for certain companies or use cases:

  • Onboarding Limitations: Tooltips and modals are the only UI patterns that you can use when building in-app flows with Spekit.
  • Product Experience: Spekit’s software has numerous bugs and performance issues that you’ll need to reckon with when using the tool (along with subpar UI navigation).
  • Analytics Shortcomings: Spekit lacks feedback collection and analytics reporting capabilities which makes it hard to identify areas that need improvement.

Userpilot – A Better Alternative for Collecting Customer Feedback

Chameleon vs Spekit: Which one fits your budget?

Understanding the cost implications is paramount when selecting the right solution for customer feedback, so here’s a detailed pricing comparison of Chameleon and Spekit.

Pricing of Chameleon

Chameleon’s pricing is based on your product’s monthly users. From the Startup plan (for small companies to get started and save) to the Growth and Enterprise plans (for larger organizations with advanced requirements) billed via invoice.

Here’s an overview of the pricing plans, and features of each plan:

  • Help Bar: This is a standalone search function on top of your product, allowing users to search your knowledge base articles.
  • Startup plan: For small companies to get started. Fee: $354/month, billed Monthly, usage-based, Unlimited Tours and tooltips, 5 microsurveys, 1 Launcher, Custom CSS.
  • Growth plan: For growing businesses to drive returns quickly, from $1350/month. Everything in the startup plan, plus: unlimited microsurveys & launchers, A/B testing, and rate limiting is paid annually with bulk pricing.
  • Enterprise plan: For larger organizations with advanced requirements. The fee for this plan is not stated on the website rather, you get to talk to the team. You get everything in the growth plan, multi-product account, user permissions, localizations, and SSO/enhanced security.

The Growth plan seems to be the real deal because of the exciting features that can boost your product marketing. For example, you can’t get the rate limiting feature on the Startup plan, including A/B testing. These are relevant and powerful product adoption weapons that should be in your arsenal if you truly want to win more users.

Is the startup plan expensive?

Yes, compared to Userpilot, about a $170 difference. It’s best to opt in for the Growth plan for the juicy benefits, where you pay $1350 annually rather than paying a whopping $5000+ yearly for the startup plan.

Pricing of Spekit

While Spekit previously charged $20/month for each user, they have since updated their pricing model. The price will now vary based on the size of your organization and which use cases you’ll be deploying the product for.

Spekit doesn’t have a freemium plan nor does it offer a free trial.

This means that you’ll need to contact the Spekit sales team and pay for a proof-of-concept to get an idea of how the solution works. Features like seismic integration, knowledge checks, and knowledge check analytics are sold as add-ons that cost extra on top of your base subscription.

Userpilot – A better alternative for customer feedback

User feedback is an essential part of listening to the Voice of the Customer (VoC) and making product development or marketing decisions that best suit your customer base. Userpilot has a no-code survey builder, 14 templates to choose from, and advanced analytics for extracting insights.

Here are the Userpilot features you can use to collect customer feedback and analyze it:

  • Survey builder: Userpilot’s survey builder lets you edit the content, update the widget’s style/placement, and set page-specific or event-specific triggers to ensure that users see the survey at the most contextual moment — all without writing a single line of code. You can also translate surveys into your audience’s native language.feature research survey
  • Survey templates: There are 14 survey templates to choose from with a wide array of different use cases. You can collect qualitative responses on how to improve the user/product experience or quantitative data for customer satisfaction benchmarking such as CSAT and CES scores.
  • Advanced analytics: Userpilot’s advanced survey analytics will show you what the most common responses were, what percentage of users selected a specific option, and display open-ended feedback about your product or specific features.

    Survey analysis in Userpilot.

  • NPS dashboard: Userpilot’s NPS dashboard compiles response data from all NPS surveys so you don’t have to manually go into each survey and check its analytics. You’ll be able to view key metrics like response rates, total views, and NPS history and sort all the data by different segments.
    NPS dashboard

    NPS dashboard in Userpilot.

  • NPS response tags: Userpilot comes with NPS response tags that you can use to categorize qualitative NPS answers for analyzing purposes. You can use these tags to identify common issues among passives and detractors or find satisfaction drivers among promoters.
    NPS results

    NPS response tags.

NPS surveys in Userpilot

The Net Promoter Score (NPS) is a reliable measure of how satisfied customers are and how likely they are to recommend your product to others. Userpilot lets you build NPS surveys, analyze response data, and target specific user groups to gather actionable insights.

Here are the Userpilot features you can use when sending NPS surveys:

  • No-code builder: The survey builder lets you edit the content of your NPS surveys, style the widget to your liking, restrict surveys to specific pages/paths, and use AI-powered localization to change the language of your survey.NPS survey builder in Userpilot
  • Audience targeting: Userpilot’s audience targeting features let you choose which users to include in NPS surveys. You could set this to all users, select only me if you’re still in the testing stage, target a particular segment, or set conditions that must be met for a survey to appear.
    NPS survey audience settings

    Userpilot offers multiple options for delivering your NPS surveys to users.

  • Analytics dashboard: Userpilot’s dedicated NPS dashboard shows you all the key data gathered from your surveys. These include how many views your NPS surveys have gotten, the number of responses, the overall response rate, and how the score has been trending over time.
    NPS dashboard

    NPS dashboard in Userpilot.

  • NPS response tags: Userpilot comes with NPS response tags that you can use to categorize qualitative NPS answers for analyzing purposes. You can use these tags to identify common issues among passives and detractors or find satisfaction drivers among promoters.NPS results

In-app surveys in Userpilot

In-app surveys are an effective way to collect direct feedback from users without being at the whim of their email inboxes. Userpilot’s built-in functionality lets you create surveys, translate them, and track granular survey analytics that offers additional user insights.

Here are the Userpilot features you can use when building in-app surveys:

  • Survey templates: Userpilot’s no-code survey builder has 14 templates to choose from. These include NPS, CSAT, and CES surveys among others for collecting quantitative and qualitative feedback from users. You can add a series of questions to gather valuable insights.
  • Survey translation: Userpilot’s AI localization feature lets you translate surveys in a matter of minutes. All you need to do is add the desired locale and leave the rest to Userpilot. You can also make manual tweaks to translations if needed.survey localization with auto translate
  • Advanced analytics: Userpilot has detailed analytics that show what percentage of users chose a specific option, summarizes the most popular choices, and lets you browse through open-ended responses to extract insights from qualitative feedback.

    Survey analysis in Userpilot.

Pricing of Userpilot

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

userpilot pricing new april 2024
Userpilot has three paid plans to choose from:

  • Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
  • Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
  • Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.


This is the end of our thorough comparison between Chameleon and Spekit. You should be able to make a confident decision by now. If you’re looking for a solid tool for customer feedback that promises great value for money, give Userpilot a go. Book a demo today!

Try Userpilot for Collecting and Analyzing Customer Feedback

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