Chameleon vs Whatfix – summary

• Let’s explore how Chameleon and Whatfix compare when it comes to enabling SaaS no-code growth.
  • Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.
  • Whatfix is a digital adoption platform that helps enterprise organizations with onboarding, training, and supporting their employees or customers. It accomplishes this through in-app guidance and messaging to provide on-demand support whenever it’s needed. The solution also lets you track analytics on all in-app guidance, collect user feedback, build out self-serve content, and automate certain flows. Whatfix even has integrations with Salesforce, Amplitude, Google Analytics, Slack, Confluence, and other platforms to maximize collaboration.
• If you’re looking for a better option for no-code growth, Userpilot exceeds both functionality and value for money compared to other tools on the list.
• Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
• Get a Userpilot demo and drive your product growth code-free.

What is no-code growth?

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools.

It essentially allows people like product managers, product marketing managers or marketers (who may not necessarily have a background in engineering) to create e.g. in-app onboarding experiences, optimize signup and onboarding flows etc. in order to achieve higher conversion rates, user activation rates – and in the long run – drive retention.

No-code movement in general empowers non-programmers to create software elements using a graphical user interface, instead of writing code. According to no-code advocates, technology should enable and facilitate creation, not act as a barrier.

Must have features for no-code growth tools

Before deciding which no-code growth tool deserves your try, you should have a basic understanding of what features you should be looking for in “the one.”

Although the exact features you need will differ based on factors such as the size of your company, your business strategy, and your goals, here are the most crucial features you should look for:

• Truly “no code” – make sure the no code growth tool you pick really allows you to build and style robust and native-looking in-app experiences without coding. You will be surprised how many tools require the knowledge of CSS to publish decent-looking onboarding flows.
• Make sure the tool you choose has all the basic UI patterns available – e.g., checklists, modals, tooltips, banners, and hotspots. This will allow you to create all the product-led growth experiences you may need.
• Targeting the experiences to the right user segments is extremely important for your PLG plays to be successful. Make sure your no-code growth tool offers advanced segmentation capabilities, so you can build customer segments based on product usage, in-app behavior, feedback, and user persona to craft hyper-personalized messages and trigger them at the right time.
• On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer. Being able to respond to your users’ actions in real-time can be critical to pushing them toward those precious conversion points.
• Finally, product analytics is another “must-have” that a good no-code growth platform should provide. You should be able to monitor your users’ behavior with it, the engagement with your PLG in-app experiences, and how they contribute towards improving your metrics.
• The right code-free PLG tool should also offer integrations with other tools so you can add them to your stack and get better insights on your data under one roof.

Chameleon for no-code growth

Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.

In addition, it empowers product teams to create and manage dynamic in-product experiences. With Chameleon, SaaS teams can now create beautiful product tours that help, guide, and delight their users throughout their journey. All of these are possible without coding!

No-code product tours in Chameleon

Product tours are an essential tool for a product manager in guiding users toward their “Aha!” moment or showcasing high-value features that are being underused.

Below is a range of features that are accessible for use when creating product tours with Chameleon:

• Partially no-code editor: Product tour software with little development support is essential. Therefore, creating an effective interactive product tour should require minute coding knowledge. However, Chameleon has a steeper learning curve and is not entirely a no-code tool.
• Fully customizable styling: From simple things like fonts, colors, and button shapes to custom CSS, you should be able to tailor every single in-product tour to look 100% on-brand.

• Native A/B testing: Chameleon helps you create variations of in-app flows until you find what users engage with the most. Let’s say you create a segment for an e-commerce product campaign, you can test the flow of in-app messages repetitively using different copies and designs.
• Contextual targeting: One of the most powerful capabilities of Chameleon is the ability to show in-product experiences to the most relevant users. All you need to do is define specific user groups and create segments that you use to target your experiences. Chameleon offers a few basic pre-configured audiences, which you can use without sending any custom data to Chameleon. This is set automatically.

Product growth analysis in Chameleon

Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue.

Chameleon can be a valuable tool for product growth analysis by providing insights into user behavior, helping improve user onboarding and feature adoption, and facilitating data-driven decisions to enhance your product’s overall user experience. Here is how:

• Targeted Onboarding Tours: Chameleon allows you to create interactive, step-by-step tours that guide new users through your product. This improves the onboarding experience, helping to increase user activation and reduce churn rates.
• In-App Messaging: With Chameleon, you can design and deploy targeted messages within your application. These can highlight new features, provide helpful tips, or prompt users to take specific actions, driving user engagement and feature adoption.
• User Segmentation: While not a specialized analytics tool, Chameleon does offer basic user segmentation based on attributes like user role, behavior, or custom-defined characteristics. This enables you to deliver more personalized experiences, improving user satisfaction and retention.

• Data Integration: Chameleon can integrate with other analytics tools and platforms, such as Amplitude or Mixpanel, allowing you to combine user engagement data from Chameleon with broader product analytics for a more comprehensive view of your product’s growth.

However, if you’re specifically interested in detailed metrics and analytics related to product growth — like funnel analysis, cohort analysis, and retention analytics, you might need to look at product analytics tools.

Whatfix for no-code growth

Whatfix is a digital adoption platform that helps enterprise organizations with onboarding, training, and supporting their employees or customers. It accomplishes this through in-app guidance and messaging to provide on-demand support whenever it’s needed.

The solution also lets you track analytics on all in-app guidance, collect user feedback, build out self-serve content, and automate certain flows. Whatfix even has integrations with Salesforce, Amplitude, Google Analytics, Slack, Confluence, and other platforms to maximize collaboration.

No-code product tours in Whatfix

Whatfix’s digital adoption platform may be separate from its product analytics solution. Still, it does offer a well-rounded feature set for building no-code product tours, task lists, and smart tips that help new customers/employees learn about a product.

• Product Tour: Whatfix lets you use custom pop-ups that greet customers, brief employees, and lead into an interactive tour of the product’s core functionality. You’ll also be able to embed multimedia — such as microvideos — that help with onboarding and adoption.
• Task List: Whatfix’s task lists (essentially onboarding checklists) give each customer or employee a tailored list of in-app flows that they should complete before proceeding. You can even tweak the settings to keep the task list visible until all tasks have been completed.
• Smart Tips: The smart tips feature shows contextual guidance within the UI of a particular product. For instance, this could be a tooltip that expands when customers use a specific feature. These smart tips can also be used to validate text field inputs from users.

Product growth analysis in Whatfix

Growth analytics are an integral way of measuring the success of a product and identifying opportunities to improve it. Whatfix’s separate product analytics solution handles data collection and analytics reporting in three distinct stages:

1. Track: The “Track” phase focuses on collecting relevant data and organizing them into categories. This offers a holistic view of how users interact with the product without needing to code a custom data collection system.
2. Analyze: The “Analyze” phase of Whatfix analytics highlights any patterns, trends, or actionable insights that were extracted from data collected in the previous step. This can help you find the specific actions that would improve certain areas of your product.
3. Act: The final step is to act on the data that Whatfix collected and analyzed. This could consist of implementing in-app guidance from Whatfix’s digital adoption solution, making feature or UI updates, and other transformative changes that improve the user experience.

Chameleon vs Whatfix: Which one fits your budget?

Understanding the cost implications is paramount when selecting the right solution for no-code growth needs, so here’s a detailed pricing comparison of Chameleon and Whatfix.

Pricing of Chameleon

Chameleon’s pricing is based on your product’s monthly users. From the Startup plan (for small companies to get started and save) to the Growth and Enterprise plans (for larger organizations with advanced requirements) billed via invoice.

Here’s an overview of the pricing plans, and features of each plan:

• Help Bar: This is a standalone search function on top of your product, allowing users to search your knowledge base articles.
• Startup plan: For small companies to get started. Fee: $354/month, billed Monthly, usage-based, Unlimited Tours and tooltips, 5 microsurveys, 1 Launcher, Custom CSS.
• Growth plan: For growing businesses to drive returns quickly, from $1350/month. Everything in the startup plan, plus: unlimited microsurveys & launchers, A/B testing, and rate limiting is paid annually with bulk pricing.
• Enterprise plan: For larger organizations with advanced requirements. The fee for this plan is not stated on the website rather, you get to talk to the team. You get everything in the growth plan, multi-product account, user permissions, localizations, and SSO/enhanced security.

The Growth plan seems to be the real deal because of the exciting features that can boost your product marketing. For example, you can’t get the rate limiting feature on the Startup plan, including A/B testing. These are relevant and powerful product adoption weapons that should be in your arsenal if you truly want to win more users.

Is the startup plan expensive?

Yes, compared to Userpilot, about a $170 difference. It’s best to opt in for the Growth plan for the juicy benefits, where you pay $1350 annually rather than paying a whopping $5000+ yearly for the startup plan.

Pricing of Whatfix

Whatfix doesn’t have public pricing listed on its website. It also charges separately for its product analytics solution but we won’t be going over those plans since we’re focusing on the digital adoption platform.

Here’s an overview of the three plans available for Whatfix web:

• Standard: This includes core features like in-app guidance, contextual guidance, a multi-media knowledge base, and content aggregation capabilities. It also includes access to pre-built surveys and up to two integrations.
• Premium: This includes additional features such as automatic content localization, automated flow testing, unlimited integrations, and single sign-on (SSO). You’ll also be able to build custom surveys while on the Premium plan.
• Pro: This includes the features from previous plans as well as enterprise-exclusive options such as self-hosting. This plan is targeted towards customer-facing applications with a million or more users.

Pros and cons of Chameleon

Despite its strong performance when it comes to creating personalized and highly customized user experiences, Chameleon is not the most competitive tool when compared to similar products.

Here are three reasons why you might need to look elsewhere:

• You are on a budget: To get access to all the needed tools for proper onboarding and adoption, you need to pay for the higher plans that can get expensive.
• Requires CSS knowledge: Custom CSS works by targeting specific elements of Chameleon Experiences to change their styling. However not all users have an idea what CSS is all about, so, you need to be technically savvy.
• Analytics are not advanced: Chameleon doesn’t pose of robust analytics features like Userpilot does. You might want to consider another tool if you need accurate product and user analytics, without paying for additional tools.

Pros of Chameleon

From a wide array of features to aesthetic UI patterns that can create any flow no matter how customized they need to be, Chameleon is no doubt a powerful tool for scaling product adoption.

It works in a similar way to Userpilot and offers similar features: styling, analytics, templates, goals, A/B testing, and checklists.

Let’s look at the pros of using Chameleon:

• Intuitive no-code builder: Chameleon comes with an easy-to-use Chrome Extension builder.
• Engaging tour guides: Build interactive tours to onboard users, announce features, and create other customer in-product experiences using simple steps.
• Good range of in-app messaging and UI patterns: Easy to create custom modals, slide-outs, tooltips, hotspots, launchers (checklists or resource hub), and more.
• Full two-way and deep analytics integrations: Chameleon fits into your stack, and easily connects with your favorite tools to send data to, and from Chameleon. It offers the deepest integrations, with analytics tools, CRMs, and more.
• Effective segmentation and targeting system: Leverage user data and experiences to structure effective marketing messages and tour guides for a specific target audience.
• Advanced A/B testing: Drive continuous improvement of in-app messages and define the ideal user experience with precise A/B testing.
• Rate limiting: No user wants to be overwhelmed with multiple product tours, in-app messages, and tasks. With rate limiting, you can reduce the number of user experiences — one step at a time, with clarity over speed.

Cons of Chameleon

While Chameleon is a deep production adoption tool with an array of great features, there are still some downsides. Here are the main cons of the tool:

• Not entirely no-code: Early on, we stated that Chameleon can be used without code. True. But it is not a completely no-code tool. You’ll need the help of a technical-savvy employee in your team to sort out some build-up as the learning curve is steeper.
• Hard-to-use interface: The new UI is a bit harder to use (a lot of clicking), and there can be minor bugs here and there.
• Limited experiences: There are some limitations to the user onboarding flows. For instance, you can’t run multiple in-app experiences at the same time, as you can in Userpilot.
• Pricey: The Startup plan is quite expensive (starts at $349/mo for 2500 MAU and includes just one launcher). This means you need to go for the Growth plan, where you pay more but save more at the same time.

Userpilot – A Better Alternative for No-Code Growth

Get a Demo

• 14 Day Trial
• No Credit Card Required

Pros and cons of Whatfix

Whatfix is priced lower than its closest competitor (WalkMe) while letting you onboard both customers and employees to software applications. That said, there are a few clear scenarios where you might want to look for alternative solutions:

• If you’re the type of customer who wants to “try before they buy”, then Whatfix isn’t going to be the right fit. The trial request form on their website is buggy, you’ll need to wait a month to hear back on your request, and you might end up with a demo instead of a trial.
• Many customers have complained about the subpar support that Whatfix offers. There are multiple reviews on websites like G2 citing slow resolution times, high success manager turnover, and an overall lack of technical assistance from the Whatfix team.
• Despite claiming to be built for enterprise organizations, Whatfix’s analytics capabilities leave much to be desired. If you’re looking for advanced analytics capabilities, then find alternatives like WalkMe, Userpilot, or Appcues.

Pros of Whatfix

Whatfix may not be as popular or widely adopted as competitors like WalkMe but it does have its fair share of benefits:

• Pricing: While Whatfix does not publish the exact cost of its plans publicly, numerous reports from customers suggest an average entry point of $1,000/month. This is significantly cheaper than its closest competitor, WalkMe, which reportedly starts at closer to $10,000/month.
• Automation: Whatfix Flows helps you automate repetitive tasks to save time. The Whatfix Flows dashboard also lets you analyze your existing flows and then use them to create entirely new automation in a single click.
• Integrations: Whatfix’s third-party integration options make it easy to incorporate the solution into the rest of your tech stack. It integrates with Salesforce, Amplitude, Google Analytics, Slack, and more — providing a good selection of the top CRM, analytics, and communication tools.

Cons of Whatfix

Whatfix offers a more affordable employee onboarding solution than its closest competitors but is limited by its lackluster analytics and support — along with its high-friction trial signup process for prospective customers.

Here are the key drawbacks of using Whatfix:

• Whatfix is quite lacking in the analytics department — both in comparison to direct competitors like WalkMe as well as other onboarding solutions like Userpilot, Appcues, or Pendo. If detailed user data matters to you, you’ll want to consider alternatives.
• Technical assistance (or the lack thereof) is arguably one of Whatfix’s largest weaknesses. While all plans promise to give you a customer success manager, most Whatfix users complain about the subpar support they provide.
• While Whatfix has a trial request page on its website, this form is buggy and inconsistent. You can reach out to support to request a trial directly but resolution times can be upwards of a month — and, in the end, you may even be redirected to a demo call instead of a trial account.

Userpilot – A better alternative for no-code growth

Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.

No-code product tours in Userpilot

Product tours are an effective way to show new users what a product can do and reduce the time-to-value (TTV) for them. Userpilot lets you build advanced product tours, set contextual triggers, and target specific audiences, all without writing a single line of code.

Here are the Userpilot features that you can use to build a product tour for your users:

• Flow builder: Userpilot’s no-code flow builder has a variety of UI patterns to choose from, such as modals, slideouts, tooltips, and driven actions. All UI patterns are available for use regardless of which Userpilot plan you’re on. All you need to do is install the Chrome extension.

• Contextual triggers: Userpilot lets you set triggers for your flows to ensure that they appear at the most contextual moments. Flows could be triggered when users land on a specific page or when a tracked event occurs. There are also manual triggering options that you can tinker with.

• Audience targeting: Userpilot’s audience targeting setting lets you set the conditions needed for a flow to show up for a specific user. You can use these settings to create flows that target a specific segment or exclude certain users from seeing a flow if certain conditions are met.

Product growth analysis in Userpilot

Tracking growth analytics is essential to gauge the overall trajectory of your product. Userpilot lets you track the completion rates for specific funnels, measure the number of users completing certain goals, and survey your customers to identify the issue whenever growth metrics trend downward. Here’s how Userpilot analytics can help you measure product growth:

• Dashboards: An easy way to keep track of your key product performance and user behavior metrics at a glance, without any technical setup required. There are 4 main dashboards available for your product growth analysis: Product usage, New users activation, Core feature engagement, and User retention.

• Funnels: Userpilot’s funnel reports show you the number of users that enter a funnel and the percentage that completes each step. These visual charts can help you identify the roadblocks that are hindering user activation, causing churn, or sabotaging the efficacy of upsells.

• Trends: Trend reports let you see how specific product changes impact retention metrics and monitor changes in active user counts over certain time periods. You can also create custom metrics, track events, or use the breakdown tab to perform a correlative retention analysis.

• Paths: It provides a detailed understanding of customer actions through a sequence of steps and helps pinpoint areas where customers tend to drop off – which may indicate frictions that hinder product growth.

• Surveys: Userpilot’s survey builder has 14 survey templates that can help you find the root cause behind slowing growth rates. There are quantitative templates for collecting satisfaction metrics and qualitative surveys you can use to get user feedback on specific product areas or features.

Pricing of Userpilot

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Conclusion

This is the end of our thorough comparison between Chameleon and Whatfix. You should be able to make a confident decision by now. If you’re looking for a solid tool for no-code growth that promises great value for money, give Userpilot a go. Book a demo today.