7 Product Advertising Examples to Inspire Your Next SaaS Campaign
Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. But suddenly, one catches your eye—it’s clever, it’s memorable, and most importantly, it speaks directly to your needs. That’s the magic of a well-crafted product ad.
In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement.
TL;DR
- Product and digital advertising come in different packages. Here are seven of the best advertising campaign examples in SaaS:
1. Userpilot video ad. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.
2. Chameleon user onboarding Olympics. Leverages the popularity of the Olympics by creating a user onboarding challenge with expert feedback sessions.
3. Ahrefs product-led content. Demonstrates the value of its SEO tool through guides and educational content that directly addresses user problems.
4. Buffer value-based advertising. Builds trust and positive brand perception by transparently sharing the company’s financials, decision-making processes, and even salaries.
5. Groupize gamification. Offers a gamified onboarding experience through G.G., a virtual assistant.
6. Duolingo viral TikToks. Creates humorous and viral content on TikTok that resonates with broad audiences, boosting brand awareness.
7. MozCon marketing conference. Hosts a reputable marketing conference that combines expert talks with networking opportunities. - Userpilot lets you launch NPS surveys, trigger in-app messages, conduct A/B testing, and do customer segmentation.
- Use Userpilot to track your users’ in-app behavior and use the data to influence your marketing efforts. Get a demo.
Try Userpilot and Take Your User Engagement to the Next Level
7 product advertising examples for your next SaaS campaign
Product advertisements can take place in various channels. Here are seven product marketing examples to inspire your next product advertisement campaign.
1. Userpilot video ad
Userpilot is an all-in-one, no-code product growth tool that allows anyone on your team to build in-app product experiences, track events, and collect customer feedback.
This means you no longer need to wait for the development team to share reports and see how your users behave within your app.
This product marketing campaign captures just that by showing a person who needs to track in-app events to build a feature adoption report but is blocked by the developer. Then, the product person is presented with Userpilot as the solution to their problems.
What makes this ad stand out?
This video speaks to the product team’s pain point of going back and forth with development to get product data analytics. It also uses humor and introduces memorable characters to connect with the audience.
Plus, the ad mentions key features that are relevant to potential customers without making it an online brochure or a product video demonstration.
2. Chameleon user onboarding Olympics
In July, everyone was talking about the Olympics, so Chameleon launched its User Onboarding Olympics to hop on that trend.
This product adoption company invited people to share their onboarding flows and get the chance to win a cash prize for various categories.
Then, the company hosted a closing ceremony for the User Onboarding Chameleon Olympics on LinkedIn. There, product-led growth motion experts analyzed each submission live to choose a winner, but also to create brand awareness.
What makes this strategy stand out?
Product advertising examples like this combine marketing techniques, such as user-generated content and webinars to generate brand awareness while using a trendy event to build product advertisements, making the participants feel like they are also part of the Olympics.
3. Ahrefs product-led content
Ahrefs offers SEO tools to allow businesses to increase their organic blog traffic. This is an example of product-led content marketing as it uses its blog to explain how to use the Ahrefs Content Explorer.
Investing in content is a big part of Ahrefs product marketing strategy since this type of article is appealing to both potential and existing customers.
What makes this content stand out?
A reader who is trying to learn how to get new content ideas will likely stumble upon the Ahrefs blog. After reading the article, they’ll understand that Ahrefs can simplify their work and could lead them to convert.
Effective product advertising examples like this one also help current customers learn how to use the tool at hand. This builds trust and credibility in the platform and enables customers to reach product success faster.
4. Buffer value-based online advertising
Buffer is a tool for social media managers and marketing-led growth companies that need to schedule posts, interact with followers, and manage the content calendar.
This company has also become popular due to using its values in promotional messages to build a trustworthy and successful brand.
By communicating transparency as its main value, Buffer enables employees, customers, and shareholders to trust the brand. This generates brand loyalty, a positive brand image, and enhanced customer perception.
What makes this product advertising example stand out?
You’ll not come across many product advertising examples like this, where companies are bold enough to share the whole team’s salaries and other decisions publicly, so this immediately makes Buffer stand out as a trustworthy brand. Not only that, but they share valuable content, such as giving people an inside look into their hiring processes or compensation formulas.
5. Groupize gamification
Groupize is a tool that helps companies manage the costs and guest attendance of corporate trips and events.
By conducting user research, it discovered that many of its users were “occasional planners” who needed extra help to onboard. So, Groupize launched G.G., a gamified virtual assistant to support users through onboarding and across their journey, earning them a nomination for the Skift Idea Awards 2022.
Read the Groupize gamification case study to learn how Userpilot enabled G.G. to come to life.
What makes this idea stand out?
G.G. gives users the option to follow a walkthrough or figure it out by themselves. This is a great example of adapting to your users’ needs without doubling your efforts. It also works because people can summon G.G. whenever they need help with a task. This is a creative approach to promote self-service support.
Groupize uses gamification techniques, such as asking people to finish the onboarding checklist. This makes users feel engaged and competent by looking at their progress.
6. Duolingo viral TikToks
Duolingo is a gamified learning app with a strong online presence due to its marketing growth strategy that relies mostly on funny social media ads on TikTok.
It’s become clear that Duolingo’s owl has a well-defined and ‘unhinged’ personality that incorporates users’ comments in the form of satire.
For example, Duolingo users tend to make fun of the app’s excessive notifications. So, many of the brand’s TikTok videos show Duolingo’s owl stalking someone in the office, which often leads to product virality.
What makes these TikToks stand out?
Duolingo actively listens to what customers say about the tool, jumps on trends, and turns the comments into marketing insights by making fun of themselves and, in this way, increasing brand awareness and becoming viral.
7. MozCon marketing conference
MozCon is a marketing conference for industry professionals and business owners. There, people can listen to expert speakers, explore marketing tactics, network, and expose their products.
This type of product marketing strategy works by bringing peers and experts into the same room and offering spaces for real-life socializing.
What makes this conference stand out?
MozCon has built a name for itself, and it’s one of the leading marketing conferences due to its good reputation. It takes networking seriously and conducts two rounds of business mingling to allow people to get to know each other.
Also, this conference allows people to invest in their professional development and promote products to others.
How can Userpilot help with your product-led marketing strategy?
Userpilot is an all-in-one, no-code tool for product teams. It comes with multiple features to influence your product-led growth marketing efforts, so let’s explore these in detail.
Launch NPS surveys to identify promoters and drive WoM marketing
Use Userpilot as an NPS survey software to launch different types of NPS surveys to identify your product’s promoters and detractors.
You can then build a ‘promoters’ segment and trigger a modal to ask customers to leave a review. This way, you can generate positive word-of-mouth marketing and get more people to try your product.
Use in-app ads to promote premium features for your target audience
Userpilot lets you add in-app messages to communicate relevant info to your users. For instance, you can use this feature to trigger in-app ad campaigns to promote a premium feature.
This also works as an upselling example where you use ads to invite your users to upgrade after they’ve tried a feature that’s not available on their current plan.
Test different versions of in-app product ads to see what resonates best with your users
Conduct A/B testing or multivariate testing to see which version of your in-app product ads performs better.
Userpilot lets you choose between controlled multivariate or controlled or head-to-head A/B tests.
Trigger personalized email campaigns based on user behavior
You can segment customers in Userpilot based on their in-app behavior, specific demographics, or other shared characteristics.
By integrating Userpilot and HubSpot, you can use those user segments to build email lists and launch contextual email marketing campaigns that are highly targeted to each group.
Conclusion
Building an effective SaaS ad campaign requires creativity, strategy, and a deep understanding of your audience’s needs. We explored seven of the best product advertising examples, from humorous videos to value-based messaging and gamification.
Tools like Userpilot can help you improve your marketing efforts. You can use it to drive word-of-mouth marketing, launch in-app ads, conduct A/B tests, or send tailored email campaigns based on user behavior.
Why don’t you try it for yourself? Get a demo.
Try Userpilot and Take Your User Engagement to the Next Level
