Userpilot vs Userflow: Which is Best for Your SaaS?14 min read

Choosing the right product growth tool can feel overwhelming, especially when you’re comparing two strong contenders like Userpilot and Userflow.

Both platforms promise to help you improve user activation, streamline onboarding, and increase in-app engagement. But which one is the better fit for your needs?

In this article, I’ll break down Userpilot vs Userflow, comparing their features, strengths, and pricing.

What is Userpilot?

Userpilot is a product growth platform tailored for mid-market and enterprise companies. It enables SaaS teams to improve onboarding, collect user feedback, and gather actionable insights from analytics.

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product. This will guide future development, improve the user experience, and inform your growth efforts.

What is Userflow?

Userflow is a user onboarding solution centered around building in-app flows quickly and seamlessly. It helps product teams onboard new users, create guides/onboarding checklists, and gather product feedback.

It features a drag-and-drop builder and no-code functionality, reducing dependency on engineers and empowering non-technical teams to create in-app experiences.

Userpilot vs Userflow at a glance

In-depth comparison of Userpilot and Userflow

How do Userpilot and Userflow stack up against common use cases like onboarding customers, analyzing user behavior data, optimizing the customer experience, and collecting user feedback? Let’s find out.

Userpilot vs Userflow for user onboarding

Onboarding customers is a key step that impacts activation and retention, so getting it right is essential. But let’s be real – doing it well isn’t easy without the right tool to guide the process and keep things seamless.

Userpilot for user onboarding

Onboarding is one of Userpilot’s core use cases, so it has plenty of features that you can utilize. Here is a breakdown of its key features:

• No-code builder: Creating flows with Userpilot is as simple as installing the Chrome extension, selecting the UI patterns you’d like to use, and then editing the content/settings to suit your use case. You can also use templates to create modals, slideouts, tooltips, and driven actions.

• Native tooltips: Userpilot lets you create native tooltips that show up when users hover over an element or click on an information badge. Since these native tooltips attach to the element itself, they aren’t page-dependent and will show up on any screen where that element is visible.

• User segmentation: Userpilot lets you segment users based on the device they’re using, where they’re located, their engagement data, or which NPS rating they selected on the latest survey. You can then trigger the right onboarding flow to the right customer segment.

• Flow localization: If you have a diverse audience, Userpiot enables you to translate your copy in more than 100 languages. It’s AI-based localization feature takes just a few seconds to do its magic.

Userflow for user onboarding

Userflow positions itself as a user onboarding tool, so most of its features are targeted towards that use case. Here are the Userflow features and functionalities that you can use to onboard new users to your product:

• Flows: In-app flows are the primary user onboarding feature that Userflow offers. You’ll be able to add steps like speech bubbles, tooltips, modals, or hidden steps used as triggers. You can also select whether a step is mandatory for flow completion and change the size or theme if needed.

• Targeting: You can create personalized and contextual onboarding flows with Userflow due to its auto-start settings. You can add trigger conditions like what page users are on, which segment they’re in, when they signed up, which elements they’ve clicked, and which flows they’ve seen.

• Checklists: Userflows lets you create checklists with an unlimited number of tasks, trigger them if certain targeting conditions are met, configure whether tasks need to be completed in a specific order, and prevent users from dismissing the checklist if needed.

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Userpilot vs Userflow for product analytics

Let’s see how both these tools stack up against analyzing product and user behavior data.

Userpilot for product analytics

Userpilot offers a comprehensive suite of analytics features to help you understand user behavior, increase product adoption, and optimize experiences.

• Autocapture: With Userpilot’s autocapture, you can track user interactions without manual event setup. This means you automatically collect valuable data on clicks, page views, and feature engagement – saving time and ensuring no critical insights are missed.

• Session replays: Session replays give you a clear view of how users interact with your product, helping you spot friction points and optimize their journey. Plus, advanced security ensures personal information remains masked for privacy protection.

• Custom dashboards: Userpilot’s custom dashboards allow you to visualize key product metrics in a way that suits your team’s needs. You can track engagement, adoption, and retention metrics, all in one place.

• Analytics reports: Userpilot provides a range of advanced analytics reports to help you dive deeper into user behavior. These reports include funnel, trend, cohort retention, and path analyses.

Userflow for product analytics

Userflow also provides analytics features, though its focus is more on onboarding and flow performance. Here’s how you can use Userflow for product analytics:

• Flow analytics: Track how users progress through onboarding flows, where they drop off, and which steps need improvement. Userflow provides data on completion rates, time spent on each step, and engagement levels.

• Event tracking: Userflow lets you track user interactions within flows and collect insights on which elements users engage with the most. However, it requires integrations with external analytics tools for deeper event tracking.

• User segmentation: Userflow allows you to segment users based on flow completion, in-app behavior, and targeting conditions. This helps personalize onboarding and engagement strategies.

Userpilot vs Userflow for customer experience

Both Userpilot and Userflow offer powerful features, but they cater to different needs. Let’s compare how they stack up in enhancing the user experience.

Userpilot for customer experience

Here’s how you can use Userpilot to track and analyze customer experience insights:

• Trends and funnels: Trends help you track user behavior over time, identifying patterns in engagement, feature adoption, and drop-offs. On the other hand, Funnels show how customers move through key user journeys, highlighting where they convert or abandon a process.

• Satisfaction benchmarking: Userpilot has a built-in NPS dashboard that tracks customer loyalty over time. In addition to the NPS dashboard, you can also use Userpilot’s survey templates to run CSAT or CES surveys and gather additional quantitative and qualitative insights on the customer experience.

• Self-service support: Userpilot lets you build in-app resource centers, which can include feedback widgets to collect feedback passively, checklists to walk users through specific processes, or integrations with knowledge bases to leverage existing documentation.

• In-app flows: Userpilot’s no-code flow builder helps you create product tours that can help you optimize the customer experience by educating customers and reducing their time-to-value (TTV).

Userflow for customer experience

While Userflow’s lack of product analytics capabilities limits the customer experience insights it can offer, the software does let you add questions.

• Question blocks: Userflow lets you add question blocks to steps in the flow builder. Text-based questions are ideal for collecting qualitative feedback on the customer experience while scale or star ratings can be used to create CSAT or CES surveys within your no-code flows.

• Segmentation: Userflow lets you filter or target users by what language they speak, how much they spend on your product, how long ago they signed up, which features they’ve interacted with, and which segment they’re in so you can offer a personalized customer experience.

Userpilot vs Userflow for user feedback

I’ve already given a quick overview of both tools’ feedback features, but let’s dive deeper to see how they compare in functionality and impact.

Userpilot for user feedback

Userpilot has a no-code survey builder, 14 templates to choose from, and advanced analytics for extracting insights.

Here are the Userpilot features you can use to collect customer feedback and analyze it:

• Survey builder: Userpilot’s builder lets you edit survey content, update the widget’s style/placement, and set page-specific or event-specific triggers to ensure that users see the survey at the most contextual moment — all without writing a single line of code. You can also translate surveys into your audience’s native language.

• Survey templates: There are 14 survey templates to choose from with a wide array of different use cases. You can collect qualitative responses on how to improve the user/product experience or quantitative data for customer satisfaction benchmarking.

• Advanced survey analytics: This feature shows you what the most common responses were, what percentage of users selected a specific option, and displays open-ended feedback about your product or specific features.

• NPS response tracking: Userpilot makes it easy to organize qualitative insights from NPS responses. You can categorize recurring themes, such as usability issues, missing features, and more, to uncover key patterns and improve the customer experience.

Userflow for user feedback

Userflow’s feedback collection features come in two types: question blocks and NPS surveys. The feedback users provide can also be used to fine-tune their attributes and target them with relevant in-app flows.

• Question blocks: Whenever you create a new step for your in-app flows, Userflow gives you the option of inserting a question block in it. These could consist of text input fields (for qualitative feedback) or scalar rating systems (for quantitative feedback).
• NPS surveys: Userflow’s NPS surveys can be used to collect feedback from specific segments using trigger conditions. Do note that you’ll be limited to asking a maximum of two questions in NPS surveys unless you upgrade to Userflow’s Pro plan which starts at $680/month.

👉🏻 Note: Because Userflow has no unified analytics dashboard, you’ll need to go into the settings of each individual NPS survey to see data like total views, response rate, and the aggregate score from all respondents.

• Answer triggers: Userflow lets you bind answers to user attributes so you can trigger different flows based on someone’s NPS, CSAT, or CES rating. In addition to triggering flows using these attributes, you can also go to the “Users” tab and filter users by their responses.

Userpilot vs. Userflow: Pricing breakdown

Both Userpilot and Userflow offer a free trial and a demo with their sales teams.

Userpilot offers three paid plans, which are:

• Starter ($249/month annually) – For small teams, supports up to 2,000 MAUs with basic in-app engagement and analytics.
• Growth ($799/month annually) – Adds product analytics, in-app surveys, session replay, and advanced targeting.
• Enterprise (custom pricing) – Includes security, advanced integrations, priority support, and custom contracts.

Userflow also offers a similar pricing structure:

• Startup ($240/month annually) – For startups, supports 3,000 MAUs with basic onboarding tools and limited surveys.
• Pro ($680/month annually) – Adds unlimited surveys, advanced integrations, localization, and priority support.
• Enterprise (custom pricing) – Includes SSO, custom contracts, and security compliance.

Userpilot vs. Userflow: What they do well and where they fall short

To further simplify this selection process, let’s break down the strengths and limitations of each tool. Understanding the distinct advantages and potential drawbacks of Userpilot and Userflow will provide you with a detailed roadmap for making a well-informed decision!

Userpilot

✅ Userpilot is an all-in-one solution with features as advanced as standalone tools. It provides a full suite for onboarding, engagement, analytics, support, and feedback, offering excellent value for money.

✅ Userpilot supports Web, native Android, and iOS apps.

✅ Userpilot connects with popular tools like Amplitude, Mixpanel, Segment, HubSpot, Google Analytics, and more, enabling you to sync data across your tech stack.

✅ Userpilot prioritizes data security and privacy, making it a reliable choice for businesses handling sensitive user information. It is SOC 2 Type II, GDPR, and HIPAA compliant, ensuring that customer data is protected according to the highest industry standards.

❌ Userpilot’s pricing may be on the steeper end for startups and small companies. Such companies should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

❌ With a diverse feature set, there is always a learning curve. But this is greatly lessened with Userpilot’s responsive support team and various resources provided.

Userflow

✅ In-app AI assistant supports multilingual responses, though extra messages cost an additional fee.

✅ Connects with popular analytics and CRM tools like Amplitude, Mixpanel, Salesforce, and HubSpot.

✅ Intuitive drag-and-drop interface allows quick creation and customization of onboarding flows.

❌ Userflow does not support native mobile apps.

❌ Userflow offers very basic analytics functionality and you would need to invest in a standalone analytics tool to analyze user behavior.

❌ Userflow has restrictive pricing. Its basic plan limits NPS surveys to two questions and charges extra for teams with more than three users.

Userpilot vs Userflow: Why Userpilot is a better choice

Since Userpilot has been on the market longer, has an experienced team, and positions itself as a full-suite product growth platform, it has certain advanced capabilities that Userflow lacks. Here are a few advantages that Userpilot has over Userflow:

• Advanced analytics: Userflow’s main weakness is one of Userpilot’s biggest strengths. Userpilot has custom analytics dashboards, autocapture, session replay, a/b testing, survey analytics, resource center analytics, multiple analytics reports, and more.
• Starter plan: Userpilot’s Starter plan has more features than Userflow’s Startup plan despite the two costing about the same per month.
• UI patterns: While Userflow offers limited UI patterns, Userpilot offers six different patterns that you can use to create memorable onboarding experiences. These include modals, hotspots, tooltips, banners, spotlights, and driven actions.

It’s no wonder that Userpilot is loved by its users. More than 500 users have given it 5-stars on G2. Here’s what one of Userpilot’s customers have to say about Userpilot:

I’d definitely recommend Userpilot. It allows us the flexibility to move fast, experiment, and really understand what users need. It’s helped us speed up processes and create a smoother user experience.
– Danielle Frantz, Product Designer at Smoobu

Drive product growth with Userpilot

Hopefully, this post helped you decide whether Userpilot or Userflow is more appropriate for your company. As you can see, both have upsides and downsides.

However, Userpilot provides a better value for money and is a better choice for a mid-market SaaS and enterprise companies.

If you’re interested in finding more, book a demo with our team!

Userpilot: A More Complete Solution Than Userflow

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