Userpilot Pricing in 2026: Plans, Costs, and What’s Included

Userpilot pricing is made up of three plans to choose from: Starter, Growth, and Enterprise. All three scale with the number of monthly active users (MAUs), with transparent pricing publicly available for all plans except our quote-based Enterprise tier. Starter starts at $299/month for up to 2,000 MAUs. Growth starts at $849/month for up to 100,000 MAU, and Enterprise offers custom-quoted pricing for anything above that.

The sections below offer a deeper dive into each plan, its costs, and feature inclusions!

Userpilot’s pricing plans (Starter, Growth, and Enterprise)

Here’s which Userpilot features each plan includes, how many users are supported, and who it’s best for:

Starter

The Starter plan starts at $299/month, billed annually and capped at 2,000 monthly active users.

It includes features like:

• In-app guidance with hotspots, modals, tooltips, banners, checklists, and more.
• In-app NPS surveys with a dashboard for tracking how the score changes over time.
• Usage-trend reports that show which features are gaining or losing adoption.
• User segmentation for up to 10 user segments based on attributes and behavior.
• Userpilot’s AI agent, Lia, for surfacing insights and building onboarding flows.

This plan is also capped at three seats and application keys, as it’s built for single applications rather than a multi-product portfolio. The funnel, path, and retention reports are only available if you upgrade to the Growth plan or higher. The same is true for the resource center. This is the perfect entry point for teams validating their onboarding flows and in-app guidance before expanding into deeper analytics and self-serve support.

Growth

The Growth plan starts at $849/month, increasing capacity for up to 100,000 monthly active users.

It includes all the features from the Starter plan plus new additions like:

• Advanced product analytics with funnels, paths, and retention reports.
• Agent Analytics for tracking how AI agents interact with your product.
• Event auto-capture with retroactive analytics showing historical usage.
• In-app resource center to build self-serve resources into the product.
• Advanced in-app surveys including CES, CSAT, NPS, and other templates.
• Session replays to watch recordings of real users navigating your app.
• Email engagement feature with generous monthly send limits.

Customers on the Growth plan will also get 15 seats (compared to just three on Starter) and a staging environment. This helps larger teams collaborate on the same platform without worrying about running out of seats. While session replays are included in this plan, unlimited session capture is a paid add-on you’ll need to add separately if required. Mobile app engagement is also a separate add-on, with iOS and Android SDKs for teams that need mobile analytics or cross-platform engagement.

Enterprise

The Enterprise plan starts at 10,000 monthly active users and uses custom quote-based pricing.

It includes all the features from Starter and Growth plus new additions like:

• Custom roles and permissions so that administrator access can be split across teams.
• SAML 2.0 SSO and activity logs for centralized identity management and audit trails.
• Premium integrations, including Salesforce and HubSpot, plus unlimited webhooks.
• Bulk data export and import, with data warehouse sync for business intelligence tools.
• MCP Server to connect Userpilot’s product data directly to external AI product analytics tools or agents.
• Custom contract terms and SLA, plus an implementation specialist and security audit.

Every plan includes SOC 2, HIPAA, and GDPR compliance along with two-factor authentication. However, the Enterprise tier takes that a step further with security audits and custom SLAs that procurement teams may need. You’ll also get unlimited application keys and multi-application support, which allows you to run Userpilot on more than one product at a time. This increases coverage for larger product portfolios and helps you track key feature adoption metrics on each application.

What counts as a monthly active user (MAU)

Every Userpilot plan is priced against MAU, so it’s worth knowing how that number is measured before you choose a tier.

A monthly active user is anyone Userpilot identifies as taking a tracked action (e.g., page view, custom event, or autocaptured interaction) in your product within a calendar month. If your product has seasonal usage spikes, it’s worth checking your peak month (not just your average) against the plan’s MAU range, since your bill is calculated against actual monthly usage. If you’re using Userpilot to run re-engagement campaigns, don’t worry: inactive users you’re targeting won’t count towards MAU.

Support included with each plan

Which support channels you’ll have access to also varies depending on which Userpilot plan you subscribe to.

Here are the support channels for all three plans:

• Starter: Users on the Starter plan get access to both email and live chat support.
• Growth: Growth customers get the same email and chat support as Starter users, plus phone support, priority troubleshooting, and a dedicated customer success manager. New customers choosing the Growth plan will also get a 90-day implementation plan and optional EU-based data hosting if needed.
• Enterprise: Enterprise clients get all the support privileges from the Starter and Growth plans, plus a technical implementation specialist, security assist, formal SLA, and custom invoicing.

Professional services and consulting are available as an add-on for Growth and Enterprise customers, on top of the default inclusions.

Choosing the right Userpilot plan

The number of monthly active users you currently have is the first thing to consider, since the Starter plan is only available for products below 2,000 MAUs and doesn’t include the advanced features needed to support larger user bases. In contrast, the Growth plan can support up to 100,000 monthly active users, with more headroom and all the advanced features that mid-market SaaS businesses would need for a Userpilot implementation. Enterprise is the obvious choice for products with over 100,000 MAUs that require SSO, custom roles, or data warehouse syncing.

The second factor is feature depth, which doesn’t always track with MAU. If you need funnel, path, or retention reports from day one, the Starter plan won’t cover your needs even if your user count is within the eligible threshold. The opposite is also true, as simple products with many users might not necessarily need all the Enterprise features as long as they stay within the 100,000-user MAU range of the Growth plan.

Here are three examples of who each plan would suit best:

• Five-person startup validating their onboarding: The Starter plan allows you to test your customer onboarding processes and in-app guidance before investing further.
• Series B SaaS company with product-led growth: The Growth plan provides analytics reports, advanced surveys, email engagement, and resource centers for your growing user base.
• Public companies or regulated enterprise buyers: The Enterprise plan includes single sign-on, SOC 2/GDPR/HIPAA compliance, and the security audits required for large organizations.

As you can see, Userpilot’s pricing is not only transparent but also more than accessible to every business, from a small startup to a massive enterprise. If you want to see which plan would work best for your user base and feature needs, book a Userpilot demo so we can find the best option for your use case!

About the author

Abrar Abutouq

Product Manager

Product Manager at Userpilot – Building products, product adoption, User Onboarding. I'm passionate about building products that serve user needs and solve real problems. With a strong foundation in product thinking and a willingness to constantly challenge myself, I thrive at the intersection of user experience, technology, and business impact. I’m always eager to learn, adapt, and turn ideas into meaningful solutions that create value for both users and the business.

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