What is Userpilot? + The Impact on Driving Product Growth

​I’ve seen firsthand how crucial it is for a product to speak to its users, guide them, and adapt to their needs. That’s why we built Userpilot.

Userpilot helps product, growth, and customer success teams do just that. With Userpilot, you can drive product growth through deep insights, engaging experiences, and constant learning.

We recognized a common challenge in the SaaS business: getting users to truly adopt a product and stick with it. Many teams found themselves stuck, either spending too much engineering time on simple in-app messages. They even lack the data to understand why users left.

Userpilot tackles this head-on, offering a no-code solution that empowers teams to act on insights and build experiences. We believe that achieving and maintaining product-market fit is a journey of relentless, user-centric iteration. Userpilot is your partner in that journey without relying too much on developers.

Userpilot is a no-code product management platform that enables you to replace any disjointed/siloed onboarding tool. The separate analytics and feedback tools that you use are built-in features on Userpilot.

Empowering users from day one: Onboarding and in-app guidance

First impressions are critical for user engagement and product growth. Therefore, a new user’s initial behavior is the strongest indicator of whether they will become a loyal customer or churn.

Our goal at Userpilot has always been to make that first impression count by enabling truly effective user onboarding. We do this by allowing you to build dynamic, interactive experiences directly within your product. That too, without writing a single line of code. Think of it as having a conversation with your user right inside the app, guiding them contextually.

Here’s how you can create different types of in-app messages for user onboarding, tailored to various needs:

• Interactive walkthroughs: They’re step-by-step guides that walk users through key features or setup processes and help users learn by doing. You can tailor our walkthroughs for different user segments, and they can trigger automatically, allowing you to create more personalized experiences.
• Tooltips and hotspots: Sometimes, users just need a little nudge or clarification. Tooltips provide on-demand explanations when a user hovers over or clicks an element. Native tooltips blend seamlessly with your UI. Hotspots are small, flashing beacons that draw attention to new or important features, encouraging feature discovery without being intrusive.
• Onboarding checklists: These are powerful tools for guiding new users through essential steps. A simple checklist can reduce friction and accelerate time-to-value. Our checklists are highly customizable, and you can even set localization to support non-English speakers.
• Modals and banners: For important announcements, major feature releases, or critical updates, modals grab full attention. On the other hand, banners offer a less intrusive way to communicate.
• Mobile content: Mobile carousels and slideouts are a great choice to make product announcements. You can create product tours, educate about quick tips, feature adoption, feedback collection, and promotional messages exclusively for your mobile users. Furthermore, you can also create push notifications to re-engage existing users.
• Resource center: With the resource center, you can create a self-service support hub, including product tours, help docs, video tutorials, and much more.

We love Userpilot, and it’s not just us in the product team. Every customer-facing team in our company is thrilled with its possibilities. – Andrés T.

We’ve learned that truly effective onboarding isn’t one-size-fits-all. You need to provide personalized onboarding. With Userpilot, you can segment users based on their data or behavior, ensuring they see only the most relevant content.

Understanding user behavior: Analytics

It’s not enough to just show messages as part of personalized onboarding; you need to know if they work so that you can double down on those insights. This is where robust analytics and user feedback tools come into play.

Userpilot is built to help you make data-driven decisions. Our product analytics capabilities give you a deep understanding of how users interact with your product.

With Userpilot analytics, you can:

• Track events: Our auto-capture and session recording feature automatically collects data on clicks, text inputs, and form submissions, giving you a real-time view of user actions without needing code. You can turn raw events into labeled events to track exactly what matters.
• Analyze user journeys: Visualize how users move through your product with funnel analysis, identifying where users drop off. Our path analysis helps you uncover unexpected user flows and identify friction points.
• Monitor engagement: Keep an eye on user engagement metrics and product stickiness. Our analytics dashboards, including those for new user activation and user retention, provide a clear picture of your product’s health. You can even build custom dashboards tailored to your specific KPIs.
• Create segments: Powerful segments help you gather data that tells you who has problems and what specific problems they have, so you can fix the right things for the right people. You can use these insights to enhance user onboarding and user engagement for new users in the future.
• Track email and mobile analytics: Userpilot automatically tracks email KPIs like delivered, opened & clicked when users interact with your emails. For mobile users, you can track KPIs around content shown, how many completed steps were triggered for them, how many dismissed instructions, and the average time to complete the tasks shown to mobile users.
• Create AI-powered reports: We’re working hard to bring AI-powered report creation, where you can get reports simply by prompting in natural language. Furthermore, the AI will also suggest prompts to begin with. You will not get the exact report in a digestible format, but you will also get a visual representation of the data to make sense of the complex data.

Beyond quantitative data, understanding why users do what they do is vital. Userpilot helps you gather qualitative insights with:

• In-app surveys: Deploy targeted surveys like NPS (Net Promoter Score), CSAT, or custom questionnaires to gather feedback directly in context. Our NPS surveys are designed for actionable feedback and to analyze user sentiment.

“Userpilot makes it easy to track events and get detailed analytics, which helps us understand our users and improve our product. It’s user-friendly and simple to set up, so we didn’t need a lot of training to get started. The customer support team is reliable and quick to help with any issues we have. Plus, it integrates smoothly with our other tools, making our workflow much more efficient.” – Vrutik P.

What is Userpilot? Drive Growth with No-Code User Onboarding

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Reaching users everywhere: Mobile, email, and integrations

In today’s multi-device world, your product experience can’t be confined to a single platform. That’s why Userpilot offers comprehensive mobile and email support.

We empower you to create engaging experiences on iOS and Android apps, whether it’s through multi-screen carousels for onboarding or subtle slideouts for announcements.

We designed Userpilot to fit seamlessly into your existing tech stack. Our integrations allow you to:

• Sync data with CRMs: Push and pull data from tools like HubSpot and Salesforce. This means your sales and customer success teams can see in-app engagement data directly in their customer profiles, enabling truly personalized customer service.
• Enhance analytics: Connect with product analytics tools like Amplitude and Mixpanel to enrich behavioral data and get deeper cross-platform insights.
• Streamline support: Embed help resources, such as your knowledge base, through integrations with Zendesk or Intercom, directly into your in-app experiences using our Resource Center. This reduces support tickets by enabling self-service.
• Nurture leads: When users engage with a specific feature in your product, Userpilot syncs the data in HubSpot. You can trigger email sequences for nurturing based on in-app actions like completing a flow.
• Define onboarding paths: With the help of Salesforce, you can pull in lifecycle stage information from your Userpilot dashboard, then build segmented flows that automatically adapt onboarding steps without manual changes.
• Introduce features based on roles: The HubSpot integration imports contact properties like user role into Userpilot, letting you target feature announcements via in-app messages only to relevant roles.
• Track behavior across platforms: You can integrate Amplitude to receive data like clicks or session starts from Userpilot to track user action on web and mobile from one dashboard. The Amplitude integration can also help identify drop-off points by analyzing funnel paths.
• Deliver help articles contextually: The Zendesk integration can pull articles into Userpilot’s resource center, showing up based on user searches or behaviors right inside your app.
• Improve user engagement & retention: HubSpot integration syncs Userpilot events like low NPS scores to HubSpot, automating re-engagement emails or interventions for at-risk users.
• Qualify leads automatically: Salesforce integration pushes Userpilot activation milestones to Salesforce, updating lead scores in real-time to flag high-potential ones for sales follow-up.
• Optimize landing pages: Userpilot’s integration with Google Analytics is one-way, meaning it sends Userpilot-tracked events (like flow completions, survey responses, or feature interactions) directly to GA as custom events. In Google Analytics, you can then create a custom report correlating this with website metrics, such as seeing that users who complete the tour have a 25% higher conversion rate from landing page visits to paid subscriptions, helping you optimize ad campaigns targeting those pages.

“It is most useful analytics tool i have ever seen in software industry. It has many good features like survey forms, onboarding tools, funnels, integrations etc. and also it is very easy to use as it begineer friendly” – Anandkumar P.

My vision: No-code, product-led growth for all

Userpilot came from a place of understanding the challenges product teams face every day, like the constant need to iterate, measure, and engage, often with limited developer resources. We champion the product-led growth philosophy, where the product itself becomes the primary driver of user acquisition, retention, and expansion.

This is why we focused on making Userpilot a robust no-code platform. It means product managers and customer success teams can deploy experiments and optimize user journeys without waiting weeks for engineering sprints.

This agile approach allows teams to quickly test ideas, learn from real user behavior, and adapt. The stories from our customers continually inspire us. Companies like Kontentino increased new user activation by 10% in just one month, and Smoobu saw a 17% boost in conversions.

These are not isolated incidents; they’re the result of teams leveraging Userpilot to create impactful, data-driven experiences. Userpilot is more than just a tool; it’s a partner in your growth. It allows you to transform raw data into actionable insights, build engaging experiences for every user segmentation, and ultimately, cultivate a product that users love and stick with.

We believe that by putting the product at the center of your growth strategy, you unlock incredible potential for user adoption, user experience, and revenue. To test what we believe, I invite you to book a free demo to see Userpilot in action.

What is Userpilot? Build Engaging Product Experiences Effortlessly

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