What is an associate product manager?

An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management.

What does an associate product manager do?

Associate product managers (APMs) handle smaller projects or contribute to larger ones, working under experienced product managers.

They focus on understanding customer needs, analyzing market trends, and aiding in developing and improving product features.

Their responsibilities include collaborating with engineering, design, and marketing teams, creating user stories, and ensuring product features align with user expectations and business goals.

APMs also track and report on product performance, providing insights into successes and areas for improvement.

Associate product manager’s main responsibilities

As an Associate Product Manager, you play a crucial role in the product lifecycle. Here’s a breakdown of your core responsibilities:

• Product Strategy Development: Assist in crafting and executing product strategies aligned with company goals and market needs. Read more on product strategy.
• Market Research and Analysis: Conduct thorough market research to identify opportunities, customer needs, and competitor activities. Learn how to conduct effective market research.
• Feature Prioritization: Collaborate with senior product managers to prioritize product features and backlog items based on customer feedback and business value. Discover best practices in feature prioritization.
• Cross-functional collaboration: Work closely with engineering, design, and marketing teams to ensure seamless product development and launch processes. Check out strategies for effective collaboration.
• Customer Feedback Integration: Gather and analyze customer feedback to inform product improvements and new feature development. Explore methods for integrating customer feedback.
• Product Roadmap Management: Help create and maintain a detailed product roadmap that aligns with the strategic vision and market demands. Learn more about product roadmapping.
• Data-Driven Decision Making: Use analytics tools to track product performance and user engagement and identify areas for improvement. Leverage insights from data analytics.
• User Experience Optimization: Collaborate with UX/UI designers to ensure the product offers an intuitive and engaging user experience and gain insights into user experience optimization.
• Stakeholder Communication: Regularly update stakeholders on product progress, challenges, and future plans to ensure alignment and support. Learn effective stakeholder communication techniques.

Associate product manager salary

One of the biggest factors influencing your salary is your experience level. Here’s how experience can impact your associate product manager’s salary, according to Glassdoor:

• 1 to 3 years experience: $110,299/year
• 4 to 6 years experience: $112,294/year
• 7 to 9 years experience: $116,557/year

Industries with the highest demand for product professionals tend to pay the most on average. Technology, finance, healthcare, e-commerce, and consumer goods represent a significant portion of product management job openings. The average base salary for an Associate Product Manager in the United States ranges from $113,670 to $142,458, with a median of around $127,319.

Where you live can have a big impact on how much you make as an associate product manager. As more and more companies employ a geographically dispersed workforce (including remote workers), it’s common for companies to offer location-based salaries. According to Glassdoor, these are the midpoint salaries for associate product managers in the following large US cities:

• San Francisco: $123,503/year
• New York: $98,115/year
• Boston: $$94,294/year
• Washington, DC: $96,860/year
• Chicago: $93,181/year

Associate product manager career path

Here is the typical career path for  an associate product manager:

1. Associate Product Manager: At this initial stage, you’ll work closely with senior product managers to grasp the fundamentals of product lifecycle management. This includes participating in market research, developing product specifications, and managing minor projects. Success in this role is achieved by demonstrating a keen ability to analyze data, understanding customer feedback, and effective communication skills, which are crucial for progressing to more advanced positions.
2. Product Manager: Moving up, Product Managers take full responsibility for the success of their products from conception through launch and beyond. This involves more direct involvement in setting product strategy, defining roadmaps, and leading cross-functional teams to execute these plans. To excel, you must continually improve product offerings based on user feedback and performance metrics, enhancing customer satisfaction and business outcomes.
3. Senior Product Manager: At the senior level, you’ll oversee multiple product portfolios, mentor junior product managers, and make critical decisions that affect the company’s long-term product strategy. Advancement at this stage is contingent upon your ability to lead and inspire teams, manage complex product challenges, and drive significant growth and innovation within the organization.
4. Director of Product Management: As a Director, your focus shifts to a broader product management strategy, including integration of customer insights into product development and alignment with business objectives. The key to success in this role is your capacity to enhance user experience and manage product lines to support the company’s market presence and profitability goals.
5. Vice President of Product Management: The VP of Product Management plays a critical role in shaping the company’s product vision at the highest strategic level. Progress in this role depends on your expertise in managing and adapting to market trends, influencing product culture, and making decisions that drive the company forward in competitive and innovative ways.
6. Chief Product Officer (CPO): Reaching the pinnacle of the product management career ladder, the CPO is responsible for the company’s entire product strategy. This top executive role demands a visionary approach to product development, a thorough understanding of the market, and the ability to steer the company through shifts in technology and consumer preferences, ensuring sustained business success and market leadership.

How to become an associate product manager

Ready to start your journey as an Associate Product Manager (APM)? Here are the steps:

1. First, obtain a degree in business, marketing, or computer science. As with most careers, getting a basic education is the first step toward becoming a professional in this field.
2. Consider adding certifications in product management or agile methodologies to stand out among other college graduates.
3. Network with industry experts and attend webinars or in-person events to stay updated on trends.
4. Next, gain practical experience through internships or entry-level roles in product management, customer success, or marketing. This will help you to develop crucial skills like data analysis, project management, and communication.

Best resources for associate product managers

Below, we have compiled a comprehensive list of books, webinars, podcasts, and blogs specifically tailored to enhance the knowledge and skills of Associate Product Managers.

Best books for associate product managers

Starting a career in product management can be daunting, but having the right resources can make a world of difference. These books offer valuable guidance, frameworks, and real-world examples to help aspiring product managers build a strong foundation:

• “Inspired: How To Create Products Customers Love” by Marty Cagan: Practical insights on building successful products by understanding customer needs.
• “Lean Product and Lean Analytics” by Ben Yoskovitz and Alistair Croll: A guide to using data for informed product decisions.
• “The Lean Startup” by Eric Ries: Lean methodology principles for product management.
• “Cracking the PM Interview” by Gayle Laakmann McDowell and Jackie Bavaro: Advice on landing a product management role.
• “Product Management in Practice” by Matt LeMay: Practical advice on the daily responsibilities of a product manager.

Best webinars for associate product managers

Webinars provide an engaging and convenient way to learn from industry experts and stay up-to-date on the latest product management trends and techniques. Here are some of the best webinars tailored for associate product managers:

• Userpilot Webinar Series on Product Management: Industry expert-led webinars on product management.
• “Building Better Products” by Product School: Best practices in product management from experts.
• “Mastering Product Roadmaps” by Mind the Product: Strategies for effective product roadmaps.
• “Product Analytics for Better Decisions” by Mixpanel: Effective use of product analytics tools.
• “Product-Led Growth Strategies” by Userpilot: Webinars on driving growth through product-led strategies.

Best blogs for associate product managers

Blogs offer a wealth of information, from how-to guides to opinion pieces and industry news. These blogs are a great resource for associate product managers seeking to expand their knowledge and stay informed:

• Userpilot Blog: Articles on user experience and product management best practices.
• Mind the Product Blog: Insights, tips, and trends in product management.
• Product Talk by Teresa Torres: Advice on continuous discovery and customer insights.
• Product Coalition: Community-driven blog with articles on all aspects of product management.
• Roman Pichler’s Blog: Insights and advice from a leading product management expert.

Best podcasts for associate product managers

Podcasts are a fantastic way to learn while on the go, offering a wealth of knowledge and insights from experienced product professionals. Here are some of the best podcasts for associate product managers:

• “This is Product Management”: Interviews with product managers and industry leaders.
• “The Product Podcast” by Product School: Insights from top product managers and entrepreneurs.
• Userpilot’s “Product-Led Growth” Podcast: Episodes on creating customer-centric products.
• “The Product Experience”: Stories and tips from product management professionals.
• “Rocketship.fm”: Insights on startups, product management, and growth strategies.

Best tools for associate product managers

Leveraging the right tools is essential to excel as an associate product manager. Here are some top tools tailored to your needs:

• Best tool for user product management – Userpilot: This enables you to track product usage, analyze user behavior, collect user feedback, and create data-driven in-app experiences.
• Best tool for project management – Monday: Facilitates task organization, progress tracking, and timely project delivery, ensuring seamless collaboration.
• Best tool for CX – Zendesk: It provides robust support and feedback management features, helping you address customer concerns promptly and enhance satisfaction.
• Best tool for customer success – ClientSuccess: It tracks customer health metrics and engagement, helping you proactively improve customer retention.
• Best tool for UX/UI design – Figma: Allows collaborative design and prototyping, ensuring intuitive and user-friendly interfaces.
• Best tool for data analytics – Tableau: It offers powerful visualization and analysis capabilities, enabling you to derive actionable insights from data.
• Best tool for collaborative documentation – Confluence: It enhances team collaboration and knowledge sharing, keeping everyone aligned on strategies and updates.

Product Teams Can Use Userpilot to:

• Improve Product Adoption with Insights from Analytics
• Improve User Onboarding Interactive Guidance
• Collect User Feedback with No-Code In-App Surveys

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Conclusion

We hope our article has given you a good overview of the career path for associate product managers.

Whether you’re just starting out or looking to advance, the key is to stay curious, keep learning, and remain open to new opportunities along the way.

Looking into tools for associate product managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!