Looking to create a killer greeting message for new customers and want to see how other successful brands are doing it first?

You are in the right place! This article cuts through the noise and shows you 15 examples from popular companies, then shares several welcome message samples and templates you can grab!

Hopefully, by the end of the article, you’ll be able to craft welcome messages that elevate your onboarding experience.

What is a greeting message for customers?

A greeting message for customers is a short, warm message companies send when a prospect interacts with the brand for the first time.

Greeting messages take many forms, depending on your objectives and business type. The main channels for sending these messages include emails, in-app messages, live chat, chatbots, and website popups.

Why is creating welcoming messages important?

A well-delivered welcome message is an integral part of the onboarding experience and has many benefits. It creates a positive first impression, showing you appreciate your customers and value their engagement. Furthermore, a strong welcome message allows you to set clear expectations and build excitement.

Often, new customers churn within the first few days. This might be due to feeling overwhelmed, struggling to find key features, or not understanding the product’s full value. A welcome message provides an opportunity to address these pain points directly. By offering support resources like a link to your knowledge base or an invitation to a live onboarding webinar, you can guide users and prevent avoidable churn.

How to write a good greeting message for new customers?

Here’s how to craft a welcome message that truly resonates:

Start by expressing sincere gratitude to your customers for choosing you. This simple act of appreciation goes a long way in making them feel valued and welcomed.

Next, briefly introduce your business and highlight what sets you apart. Tailor the message to resonate with different user personas, speaking directly to their needs and interests.

Round up your welcome message with a clear CTA that tells users what to do next. End on a positive note and express your readiness to assist them by including contact information.

Here are a few more tips to help you write good welcome messages:

• Get to the point quickly and avoid overwhelming new users with too much information.
• Use a friendly and conversational tone, as if you’re talking to a friend.
• Use images, GIFs, or videos to make the message more visually engaging.
• A/B test different versions of your welcome messages to see what resonates best with your audience.

15 great welcome message examples

Ready to explore some welcome customer quotes and examples? Let’s dive in!

1. Userpilot – remind users of your value proposition

Userpilot is a product growth platform that helps product teams elevate the user experience.

As soon as the user enters the app, Usderpilot triggers a pop-up modal that greets customers and highlights some key benefits of using the app. This contextual approach ensures new users don’t get confused wondering, “Now that I’m in, what’s next?”

Implementing a modal for this greeting message was strategic as modals are one of Userpilot’s main features, so seeing it at work helps reinforce the brand.

Also, notice the personalization—it addresses the user by name and highlights features specific to their use case. The microcopy is clear and ends with a single CTA to install Userpilot builder:

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2. Groupize – add gamification to motivate users

The meeting management platform Groupize took onboarding gamification to a whole new level by creating an assistant called G.G that guides users through the product in a fun and engaging manner.

The flow begins with the personalized welcome message below that allows users to choose whether to take the onboarding guide immediately or shift it for later.

3. Canva – use the welcome message to drive personalization

Online graphic design tool Canva leverages its welcome screen to collect customer data upfront and tailor in-app experiences.

By informing users that product templates will be personalized specifically for them, Canva immediately alleviates any feelings of being overwhelmed that new users might experience.

4. Kontentino – set the right expectations

Kontentino is a social media management tool that helps teams easily plan and publish content. Its greeting message contains snippets of what users can expect from the onboarding process and lets users know they can always contact support when needed.

Adding a smiley photo of a team member was a subtle way to build trust and make users more comfortable. Finally, the greeting message triggers FOMO by mentioning the time limit of 30 days. This is something you want to implement, especially for trial users.

5. Pooch Bandana – add a bit of humor

Pooch Bandana, a family business that creates handmade bandanas for dogs, uses humor to break the ice and establish a friendly relationship from the onset.

The chatbot greets users with “woof, woof” as a dog would to someone it’s being friendly with. It also uses playful terms like “barketing” and “hooman” to reflect the brand’s personality and create a consistent experience.

If you also want to take this approach, ensure you don’t go overboard with humor that could offend some of your customers. Not all brands can do this tastefully like Pooch Bandana, so if you have doubts, it’s better not to risk your brand reputation.

6. Blinkist – show gratitude

Blinkist helps readers understand key insights from nonfiction books in a short amount of time.

Like most companies, the platform triggers a welcome email each time a new user signs up. However, what makes Blinkist’s email stand out is how it focuses on expressing appreciation for the reader’s interest.

This approach offers a valuable lesson: your customer chose you out of the many options available. That’s something to be thankful for! While you might think your tool’s value speaks for itself, remember that other platforms often provide similar solutions. Even without direct competitors, appreciating customers makes them feel acknowledged and increases your chances of turning them into loyal advocates.

Your thank you note should be personalized and genuine. Also, ensure to tailor the message and specify what you’re thanking them for.

7. Yespark – surprise with a welcome gift

In the digital world, users often feel like they’re interacting with faceless tech. Sending a gift changes that dynamic entirely. Suddenly, they’re not just engaging with a software product—they’re connecting with a team that cares about their experience.

The parking service app YesPark understands this well and that’s why it generously awards new users with a €15 promo code— enough to cover a month’s parking in many cities.

Moreover, receiving a gift triggers a psychological response that can make users feel obligated to reciprocate in some way, such as by remaining loyal to the service or making a purchase. This is known as the principle of reciprocity in social psychology.

8. Loom – share social proof

Loom is a video messaging platform that allows users to record and share their screens, cameras, and voices. To reinforce trust with new users, Loom cleverly incorporates social proof into its welcome messages. As in the example below, they include a testimonial from a satisfied customer highlighting the value and ease of use Loom provides.

Social proof is incredibly effective because it draws on real people’s experiences and recommendations, which are naturally more convincing than any marketing message. Integrating this element into welcome messages helps boost new customers’ confidence in your product and encourages them to get started right away.

Besides sharing social proof, Loom also links to different educational resources to help customers get started with the product. This combination of positive reinforcement and helpful guidance creates a welcoming atmosphere for new users.

9. Get a Newsletter – provide interactive guidance

Get a Newsletter is an email marketing platform designed to help businesses create and send professional newsletters. Instead of a traditional static welcome message, they use their welcome screen to launch an interactive in-app guide.

By keeping the initial welcome message brief and using it as a hook, Get a Newsletter can quickly guide new users through the essential steps of getting started. This interactive approach saves time and speeds up the user activation process, allowing newcomers to experience value more quickly.

10. Bonjoro – leverage the power of video storytelling

With the rise of TikTok videos and Instagram reels, many people have come to enjoy short, insightful, or funny videos. SaaS companies can ride this wave by creating a fun welcome video to greet users, thank them for choosing the product, and share a few quick tips to help them hit the ground running!

That’s exactly what Bonjoro does! The platform helps businesses create personalized video messages, so using its core offering as a part of the onboarding process was a great way to showcase the product at work.

11. SocialBee – add a personal touch

SocialBee is an AI-powered social media tool with a target audience of mostly small businesses.

To humanize the brand, the founder personally sends welcome emails to all new signups where he also includes a photo of the entire team.

This small yet meaningful gesture fosters a sense of approachability and builds rapport with customers. By highlighting their small but dedicated team, SocialBee reinforces their role as a supportive partner, rather than just another software provider. It’s a simple strategy that helps them stand out and resonate deeply with their target audience.

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12. Guru – provide valuable educational resources

Guru is a knowledge management platform that helps teams capture, share, and access information efficiently.

Its onboarding email starts with a bold claim, telling customers they’ve found “THE solution to their product update challenges.” This is the kind of statement that could easily spark a lively Reddit debate (or a few snarky tweets) if not backed up quickly.

The company cleverly addresses its claim by highlighting well-known companies like Spotify, Slack, and Noom that use the platform. This social proof not only piques user interest but also subtly implies, “If it works for them, it can work for you too!”

To further facilitate user engagement, Guru includes links to its product tour and on-demand training with the customer success team.

13. Evernote – focus on benefits over features

Evernote is a note-taking app for organizing ideas and to-do lists. Its welcome message to new customers takes the benefits over features approach, clearly explaining what users will gain from using the app.

The welcome email emphasizes two key benefits: saving time by organizing content from the web and keeping everything in one place. These benefits are presented with clear headings and concise descriptions, instantly conveying the product value and demonstrating how it can simplify users’ lives.

14. Hotjar – show the next step with a clear CTA

Hotjar is a website analytics and feedback tool that helps businesses understand user behavior.

Its welcome email is a great example of the power of a focused CTA. While it’s normal to have several actions you want users to take, presenting too many options at once can overwhelm and confuse new customers.

Hotjar avoids this by prominently featuring a single CTA button: “INSTALL HOTJAR & GET STARTED.” This clear and concise CTA encourages a specific action that drives new users toward value realization.

15. Thumbtack – take the chance to ask for opinions

Soliciting customer feedback is a mutually beneficial practice: you gain valuable insights, and the customer feels heard and valued.

Thumbtack, a platform connecting customers with local professionals, is a great example of this. After customers interact with the platform and perform small actions like finding a metalworker, Thumbtack sends a concise feedback survey.

This demonstrates their commitment to understanding customer needs and actively seeking ways to enhance their overall experience.

How can Userpilot help craft compelling greeting messages for new customers?

Userpilot is an all-in-one growth tool that empowers product teams to drive user adoption.

Here’s how our platform can help you craft the best welcome message for customers:

• Create and customize welcome screens: Userpilot grants you access to multiple welcome screen templates you can tweak to meet your needs. When customizing, you can play around with fonts, colors, texts, and buttons to ensure the final result matches your brand’s look and feel. Additionally, Userpilot lets you add images, videos, and other interactive elements to make your welcome messages even more engaging.

• Localize your welcome messages: Why send messages in only one language when you have a global audience? With Userpilot, you can implement automatic content localization and have your customers in major parts of the world receive welcome messages in their native language for added comfort!

• Refine your welcome message’s copy with the AI assistant: You can use our built-in AI to fix grammar and spelling mistakes and or rephrase your content for brevity and clarity.

• Test your welcome messages: With Userpilot, you can test various elements of your customer greeting message and see what resonates best with your audience. Depending on your needs, you can create A/B tests to compare two variables or run multivariate tests to see how several factors influence customer actions.

• Trigger welcome email sequences: Userpilot lets you not only create in-app welcome messages but also implement an omnichannel customer communication strategy. You can set up webhooks to contextually send a sequence of welcome emails based on user actions inside the product.

Need more proof? Here’s what one of our customers thinks:

Greeting message FAQs

How do you write a good welcome message to a new customer?

Include the following key elements:

• Express gratitude and enthusiasm.
• Set clear expectations of what customers can anticipate after the welcome message.
• Highlight your value proposition to remind the customer why they chose your product.
• Include support resources.
• End with a prominent CTA to guide the customer on their next step.

What is an attractive short welcome message for customers?

Here are a few welcome message quotes to inspire you:

• Welcome to [Your Company Name]! We’re thrilled to have you on board. To get started, we recommend checking out our resource center or contacting our support team if you have any questions.
• Welcome to our vibrant community! We’re excited to have you join us on this journey.
• Hi [Client’s Name], excited to connect! I’m [Your Name] from [Company Name], and I’m thrilled to be working with you! Let’s set up a quick chat to discuss your goals and how we can best support you. Just let me know what time works best for you. Looking forward to hearing from you soon!
• Thank you for choosing [Company Name]! We’re here to make your experience exceptional. Remember, we’re just a message away if you need any assistance or have questions.

What should you avoid in welcome messages?

While welcome messages are nice for building customer connections, they can have counter effects when misused.

You generally should avoid the following in your welcome messages:

• Don’t be too pushy or salesy. You can do that later in the user journey. This communication is only for greeting and providing valuable prompts.
• Avoid being generic and impersonal. Customers will appreciate it more if your message feels like you’re talking to them alone.
• Don’t use jargon or complex words. In other words, keep your customer communications short, simple, and to the point.

Conclusion

A well-crafted welcome message sets a positive tone, creates an emotional connection, and paves the way for long-term loyalty.

But remember, the welcome is just the beginning. It’s essential to maintain that positive momentum by delivering exceptional product experiences that consistently meet and exceed customer expectations.

Looking for a platform that enables you to design greeting messages and other onboarding experiences? Book a demo now to discuss your needs and get started.

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