15 Best NPS Feedback Software to Measure Customer Loyalty

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty.

Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

TL;DR

• Net Promoter Score (NPS) is a single-survey question that asks users about the likelihood of recommending your product or service to others.
• Here are the top 15 NPS survey tools for you to consider:

1. Userpilot: A holistic product growth platform designed to collect feedback and track in-app usage to deliver personalized user experiences. Userpilot also offers solutions for user onboarding and product analytics as well.
2. Qualaroo: Focused on user research, Qualaroo is a survey-design platform for collecting and segmenting feedback, performing analysis, and viewing results in the form of dashboards.
3. Delighted: A simple customer experience management tool that solely helps businesses create and conduct surveys across several channels.
4. Qualtrics: Another experience management software, this NPS tool enables you to create surveys and generate reports, and is equipped with powerful analytic features and dashboards.
5. Survicate: A more basic software, Survicate provides different types of customer satisfaction surveys, focusing more on the survey creation and data collection part instead of the analysis part.
6. SurveySparrow: This NPS tool allows you to create surveys, study responses in real-time, and set up automatic responses to close the feedback loop.
7. Zonka Feedback: A leader in user feedback that helps design and share all sorts of surveys – online and offline, accompanied by powerful analytics and features like survey redirection and throttling.
8. Nicereply: A customer experience platform that focuses on one-click surveys, and provides response analytics tools, skip logic, and offline response collection.
9. AskNicely: A survey builder based on NPS designed to help you collect and act on customer feedback, with added features like auto-requesting reviews on external sites and text analytics.
10. SurveyMonkey: This is a survey and feedback management tool, with bonus features like branching and skip logic, and AI recommendations for survey improvements.
11. Retently: Focused on NPS surveys specifically, Retently enables users to A/B test survey designs, run segmented campaigns, and analyze feedback via the NPS dashboard.
12. SatisMeter: This is a basic feedback collection tool, with surveys focusing solely on data collection rather than analysis.
13. Typeform: A famous name in survey-builders, this tool has some of the best survey templates out there. Plus, it provides in-depth reporting and survey segmentation.
14. ProProfs: Using the ProProfs survey maker, you can create surveys for collecting feedback of any sort, be it customer or employee satisfaction, product feedback, etc.
15. Refiner: Lastly, this user research tool is great for tracking satisfaction or studying product features with the help of surveys.

• Get the most out of your NPS feedback with Userpilot. Book a demo to see how we can help you improve the customer experience

15 Best NPS survey tools for NPS data

Not every NPS survey tool is like the other. Which NPS tool should you consider? Let’s explore the top 15 NPS survey tools further and find out!

#1 Userpilot

Starting with Userpilot, it is a product growth platform designed to track, analyze, and improve the in-app customer experience. The platform offers solutions around user onboarding, product analytics, and of course, customer feedback. This holistic tool covers everything your product team could need.

Considering its Net Promoter Score (NPS) capabilities, here’s what Userpilot has to provide:

• Create NPS surveys without any coding required
• Explore the advanced settings of this NPS software for more functions like:
• Set conditions to trigger NPS surveys based on user behaviors
• AI survey localization to translate NPS survey content
• Customize NPS survey appearance to match native designs

In terms of survey response analytics, it lets you:

• Visualize NPS scores with bar and line charts, so you can monitor changes over time
• Tag qualitative feedback responses to identify common and recurring issues

Pros and cons

Pros:

• Set up and use the advanced settings without coding, thereby saving a ton of time and effort.
• An extensive array of chart types is available for quantitative result analysis and NPS score visualization too.
• You don’t have to design NPS surveys from scratch, simply use the wide range of survey templates provided in-app to get started.
• Provides other features as well that help with onboarding, adoption, and analytics.

Cons:

• Currently, Userpilot can only collect customer feedback in-app.
• This NPS software is not suitable for startups and small businesses.

Pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

 

#2 Qualaroo

Next, we have Qualaroo, a user research and customer feedback software. The key focus of this NPS survey tool is to make user research easier by simplifying survey creation as well as the feedback collection process.

Let’s take a look at Qualaroo’s NPS survey-specific offerings:

• Customize the NPS survey by picking one from the template library or create one from scratch with the no-code survey builder.
• Filter which user segment to show the NPS survey with the help of advanced targeting modes.
• View the NPS score at a glance with the score calculator embedded into the survey responses dashboard.

Pros & cons

Pros:

• Get started immediately by using built-in customizable NPS survey templates.
• A huge question bank is available to help you design pop-up surveys and add different question types.
• There is also a fully-fledged survey responses dashboard, complete with an NPS score calculator, where you can study each response too.
• Additional features include sentiment analysis, response tagging, and advanced targeting to help personalize surveys.

Cons:

• The NPS survey dashboard functionality is a bit limited for most users, with few filters and sorting options available.
• Currently, desktop ‘nudges’ cannot be cloned or used for mobile ‘nudges’.

Pricing

Lastly, Qualaroo’s NPS software has 3 price plans available, starting from $69/month for the base and $149/month for the premium packages. The business package starts at $299 and is customizable for enterprises. Qualaroo also offers a 15-day free trial.

#3 Delighted

Next, we have Delighted – a simple experience management platform dedicated to collecting and analyzing Net Promoter Score (NPS) surveys. This NPS feedback software offers the basic functionality needed to analyze customer feedback. This includes:

• Customizable NPS surveys allow you to add your logos and themes.
• Use custom triggers to schedule and automate your surveying.
• Analyze NPS survey data in real time from the dashboard.

Pros & cons

Pros:

• Schedule when to run surveys with the autopilot feature, helping you save time.
• Distribute NPS surveys across multiple channels, including website, emails, messages, and links.
• Plus, couple your NPS survey with other open-ended questions also to gain deeper insights into customer loyalty.

Cons:

• Detailed reporting features are limited, offering only a basic overview and requiring users to obtain necessary information if needed manually.
• Finally, you cannot directly respond to the NPS tool’s user feedback.

Pricing

Lastly, Delighted’s NPS software offers a free trial. Furthermore, there are 3 plans available, ranging from $99 for 2,500 people per month to $249 for 10,000 people per month. Larger plans for enterprises start at $449 and can be customized.

#4 Qualtrics

Next is another powerful research tool that lets you analyze customer behavior across various touchpoints. Moreover, as part of this analytics functionality, you can also measure NPS scores and more, such as:

• Use built-in customer feedback survey templates or build them from scratch.
• The ExpertReview feature provides real-time suggestions on your survey designs.
• The Predict IQ feature integrates NPS software with operational data to perform predictive behavior analytics.

Pros & cons

Pros:

• An array of advanced features that allow for comprehensive reporting and deeper customer insights.
• Role-based dashboards enable people on the product team to view personalized data relevant to their expertise.
• Measure NPS score across channels, including website, chatbot, email, and SMS.

Cons:

• Limited customization and filters with users not being able to generate specific reports on different segments.
• Some survey response formats, such as email, require codes to make calculations.
• Steep learning curve for the more advanced features.

Pricing

Lastly, users have to visit Qualtrics’ page and request pricing details to find out more, as prices are not available otherwise on the website. Also, Qualtrics NPS software does not offer a free trial.

#5 Survicate

Survicate is a survey software that enables you to analyze customer satisfaction via several survey types, including CES, CSAT, and NPS. Let’s look at what functions this NPS feedback software has to offer:

• Build NPS surveys without any code or benefit from the in-app template library.
• Set up triggers to automate and send NPS surveys on several channels.
• Use the dashboard to track and analyze NPS scores.
• Collect customer feedback from several channels, including mobile apps, website, and chat.

Pros & cons

Pros:

• Run targeted NPS surveys for actionable customer insights.
• Embed survey questions in email previews to make surveys more accessible and improve response rates.
• Multiple types of customer satisfaction surveys are available apart from NPS.

Cons:

• Instead of being specifically a NPS software, Survicate is more generic, and, thereby, lacks advanced features and is limited in capability.
• Several users find the UI and the help center documents to be confusing.
• You cannot combine NPS surveys across channels and have to manually merge feedback and calculate a global NPS score.

Pricing

There are 3 pricing editions available, including a free version, the Business package at $119 per month, and the Scale package at $299 per month. Moreover, Survicate’s NPS software also offers a free 10-day trial.

#6 SurveySparrow

Next, an omnichannel experience management platform, SurveySparrow is built for enterprises focusing on far more than just the NPS survey tool. Considering its NPS capabilities, here’s what it has to offer:

• NPS word cloud and sentiment analysis allow for deeper insights into customer loyalty.
• Manage NPS responses by auto-assigning them as tickets to relevant employees.
• Monitor and filter NPS responses using the dashboard.
• Trigger custom follow-up emails to various customer segments to close the feedback loop.

Pros & cons

Pros:

• Multiple filtering criteria are available, helping you discover segment-specific insights.
• Advanced analytics tools allow you to uncover trends about customer loyalty in NPS data.

Cons:

• Limited customizability, with users not being able to use their own photos or change the color themes easily.
• The advanced features are complex to understand and have few tutorials available.

Pricing

Lastly, this NPS software has a 14-day free trial and 5-price editions available. These include $19/month or $39/month for individuals, $79/month or $249/month for teams, and customized plans for enterprise accounts.

#7 Zonka feedback

Next is Zonka Feedback, a feedback and survey tool offering various survey types, including employee NPS, for in-depth insights into employee satisfaction. In addition, it also offers other NPS functions, like:

• NPS survey builder with the option of white-labeling, branding, and setting up a custom theme.
• Measure customer satisfaction across numerous customer touchpoints, be it in-app, email, SMS, or offline.
• In-depth, drill down NPS reports and score visualization to discover trends at a glance.
• Set up automated notifications for team members to get instant updates about new responses.

Pros & cons

Pros:

• Extensive template library and a powerful, highly customizable survey builder.
• Consolidated response inbox for all survey results makes managing customer feedback easier.
• Offline customer feedback collection on iOS and Android devices for greater response rates.
• Survey redirection enables you to send relevant surveys to specific user segments.
• Survey throttling prevents you from over-surveying and frustrating your customers.

Cons:

• Insufficient training videos for some of the more complex features.
• Some users admit to a small learning curve with the customization components.

Pricing

This NPS software offers a 15-day free trial and has 4 price plans. More specifically, these include $49/month for Starter, $99/month for Professional, $199/month for Growth, and customizable plans for Enterprise accounts.

#8 Nicereply

Nicereply is another NPS survey tool focused on customer experience management by analyzing customer satisfaction responses. In addition to providing CSAT and CES surveys as well, here is what this NPS software has to offer:

• Customizable surveys for you to add your logo and other branding elements.
• In-app notifications and email alerts for every new NPS survey response.
• Set up triggers for when to send different types of NPS surveys.

Pros & cons

Pros:

• Simple to set up and use, with no learning curve involved.
• Comprehensive NPS data dashboard.
• Automated NPS surveying helps free up time and resources.

Cons:

• You cannot view all your reviews in a single combined place.

Pricing

This NPS feedback software offers a 14-day free trial, followed by 5 price plans, ranging from a start plan at $79/month to a business plan at $449/month. Moreover, Enterprise solutions are also available after discussion with the Nicereply team.

#9 AskNicely

AskNicely is a customer experience software that provides an array of tools for researching and analyzing customer satisfaction. More specifically, Net Promoter Score (NPS) is one such tool within AskNicely’s suite.

It comes with the following NPS feedback software features:

• Trigger surveys based on the occasion, across email or SMS.
• Get notifications for every new survey response.
• Built-in chat window so you can respond to survey respondents directly.
• Integrate NPS survey results with feedback messages so you can analyze both together.
• Automatically request promoters for reviews on external sites such as Google or Trustpilot.

Pros & cons

Pros:

• Text analytics makes it easier to view commonly occurring issues for promoters and detractors.
• NPS ebook with original research on how to improve NPS scores provides great guidance.
• Automated responses based on the NPS scores save time and personalize the communication.

Cons:

• Setting up survey reminders is not possible via SMS, only email.
• The UI is difficult to navigate.
• Overall, this NPS tool requires coding and, therefore, is not suitable for everyone.

Pricing

Customers interested in this NPS software have to request pricing details from the website. Moreover, AskNicely does not offer a free trial.

#10 SurveyMonkey

Known for their easy-to-create, accessible surveys, SurveyMonkey is another great NPS software to consider. While the tool isn’t specifically for NPS surveys but rather for all sorts of surveys, it still offers some useful NPS feedback software features:

• Deploy NPS surveys quickly using the built-in survey templates.
• Branching and skip logic features let you collect only relevant NPS data.
• AI recommendation engine provides instant survey improvement suggestions.
• The automatic language translation feature ensures that your surveys are understood globally.

Pros & cons

Pros:

• Comprehensive reports help you deep dive into survey data for greater customer insights.
• NPS dashboard and customizable charts enable greater NPS visibility across all team members.
• Easy-to-understand UI reduces the technology learning curve.
• Integrates NPS survey into existing questionnaires for greater customer insights.

Cons:

• Limited flexibility for designing and customizing your surveys.
• Lack of support for complex and nested questions.

Pricing

For teams, SurveyMonkey’s pricing plans start at $25/user/month. Enterprises must contact the team for customizable plans. Lastly, SurveyMonkey does not offer free trials.

#11 Retently

Retently is a leader in the realm of NPS feedback software surveys designed to help product teams gauge customer loyalty and satisfaction. Here are all the features that make Retently such a famous NPS software:

• A/B testing of different survey versions to know which one performs better.
• The survey campaign feature lets you run multiple NPS campaigns simultaneously for various customer segments.
• NPS dashboard for easy visualization of your NPS score, changing trends over time, and more.
• Analytic features, including word clouds and text analytics, so you know what issues customers are facing frequently.

Pros & cons

Pros:

• Retently’s industry benchmark data lets you know how you’re performing in real-time compared to other industry leaders.
• Extensive knowledge base covering several possible NPS-related queries.

Cons:

• Limited support for exporting survey data.
• Integrating the NPS survey into emails requires using HTML, which some users have found tricky.

Pricing

Lastly, Retently offers a 7-day free trial. There are 3 pricing plans, ranging from $25 per month for starters to $599 per month for enterprises.

#12 SatisMeter

SatisMeter prides itself on being specifically designed for customer feedback research via several survey types, including NPS, CES, CSAT, and product-market fit (PMF). It has tons to offer, with NPS feedback software features such as:

• Pre-built templates with customizable branding options.
• Segment NPS surveys to only target specific users.
• Deploy surveys across multiple channels, including website, email, and mobile.
• Store all NPS responses in one centralized place for better accessibility.

Pros & cons

Pros:

• Scheduling NPS surveys helps automate customer feedback collection.
• Useful filters on the dashboard allow for responses to be studied and analyzed in several ways.

Cons:

• Since this is a customer satisfaction-focused tool, it is not ideal for detailed or multi-question surveys.
• Lacks deeper metrics needed to track changes and trends over time.

Pricing

SatisMeter offers a free NPS software package good for receiving 25 responses/month. The price plan for larger firms is $199/month, and enterprises can email them for customized plans.

#13 Typeform

Another well-established and popular NPS software, Typeform helps you create visually stunning surveys that customers find hard to ignore. Let’s look at what features this NPS feedback software offers:

• Customize the survey design and add your branding elements to make it your own.
• The feedback management system lets you centralize survey replies from all sources and channels.
• In-depth reporting and analytics system for actionable insights.
• The Logic feature makes it easier to segment your customer base so they only see questions relevant to them.

Pros & cons

Pros:

• The survey design of displaying one question at a time helps boost user engagement.
• Conversational survey templates, designed to improve response rates.
• Great customer support to ease the learning curve.

Cons:

• Limited video tutorials or interactive guides are available to learn from.
• This NPS software is not suitable for startups and smaller businesses.
• The Logic feature is not available on the mobile builder.

Pricing

Typeform offers a free plan covering 10 responses/month. In addition, there are 4 paid plans ranging from $25/month to $83/month, and customizable plans for enterprise accounts.

#14 ProProfs survey maker

ProProfs not only specializes in creating engaging surveys but also helps you gain a deeper understanding of customer behavior with its analytics toolset. Let’s take a closer look at the NPS features ProProfs has to offer as part of this toolset:

• A vast library of professionally-built NPS survey templates.
• Maintain your branding consistency throughout the surveys with customization and white labeling.
• Track NPS scores for changes over time straight from the dashboard.
• Multiple campaign management, enabling you to run several NPS campaigns across channels at once.
• Create custom analysis reports to study customer feedback from all angles.

Pros & cons

Pros:

• Easy to process basic surveys without any coding or training required.
• Distribute surveys across six channels
• Automatically categorizes NPS data into relevant customer types, saving you the hassle.

Cons:

• Lack of advanced analytics features, making it hard to deep-dive for actionable insights.
• Basic reporting functionality that requires a lot of effort to produce something professional.

Pricing

ProProfs Survey Maker offers a free plan for smaller use cases. In addition to that, business plans start at $25/month.

#15 Refiner

Finally, our last NPS feedback software suggestion is Refiner, a tool known for supporting all sorts of customer surveys. This could include in-app product surveys to feedback or satisfaction ones as well.

Naturally, one such survey type is the Net Promoter Score (NPS), for which Refiner provides the following features:

• Highly customizable survey templates are available to personalize each element and introduce your own branding.
• Trigger automation and workflows for specific users to help you close the feedback loop instantly.
• Branching logic helps you send follow-up questions relevant to the customer’s feedback.
• Plus, use A/B testing to measure which NPS survey gets the most responses.

Pros & cons

Pros:

• Enjoyable UI/UX from the end user’s perspective, helping you create surveys that are friendly and more engaging.
• Great outreach since you can share surveys across numerous channels.

Cons:

• Limited customizations are available.

Pricing

Refiner provides a free trial account, after which you can upgrade to any of the 3 paid plans, ranging from $79/month to $199/month. Enterprise accounts can request a quote from Refiner’s website.

Conclusion

There you have it – the 15 best NPS software tools out there. While all of them have their pros and cons, we’re sure you’ll have found something that fits your use case perfectly.

Want to build your own NPS surveys code-free? Book a demo call with our team and get started!